ANA let’s premium passengers order food via IFE touchscreen

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All Nippon Airways (ANA) has selected Panasonic Avionics’ eX2 in-flight entertainment (IFE) system for its Boeing 777/767 aircraft. ANA says the audio video on demand system will feature 160 programs including movies, videos, music and games, as well as iPod connectors, USB ports and power outlets on all seats. The deal is part of ANA’s strategy to launch new products and services under its new brand positioning ‘Inspiration of Japan’, which will be first rolled out from February 2010 on its new 777-300ER aircraft.

Furthermore, starting in April 2010, passengers in ANA’s First and Business class can order their meals and drinks directly from their seat from a touch-screen on their personal TV monitor. Passengers can have their meals when they please, and create their own menu from more than 30 a la carte choices.

With the new touchscreen meal-order service, ANA is taking a page from Virgin America’s ‘Red’ playbook, which also lets travelers order from their IFE screens whenever they want to eat or drink. With a swipe of a credit card through the in-seat ordering system, passengers can order the meal options available for purchase, and the cabin crew will bring it to their seat.

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