JetBlue creates a buzz with Twitter-driven ticket giveaway

Following the success of its Twitter ticket giveaway in New York City in March (2010), JetBlue just held a similar event in Boston. Celebrating its 10th anniversary the carrier tweeted several simple assingments during the day, together with the physical location of the JetBlue team somewhere in the city. People following the airline on Twitter that were first to show up after each tweet were given a free ticket.

In New York JetBlue asked people to bring them birthday cards on Broadway and Dey Street in the Financial District. After announcing it on Twitter, the airline said the first person arrived less than three minutes after the tweet. For round two, it asked people to wear something blue and bring an airplane-related item to University Place and 11th Street near Union Square. In Boston people had to bring a photo of 10 standard office supplies amongst other assignments. This video nicely captures the spirit on the street. In total JetBlue gave away 1,000 free tickets in New York and 600 in Boston.

In October 2009, low-cost airline easyJet created a similar buzz in Paris and Amsterdam. To promote its new routes from both cities, the airline released free tickets in the shape of a paper airplane from a balloon in Paris’ La Defense business district and at Schiphol Airport.


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