JetBlue asks the public to do ‘one thing that is green’

Launched as an environmental awareness event in the United States in 1970, Earth Day is celebrated each year on April 22 as the birth of the environmental movement. Today, mainly in the U.S, Earth Day is a day to think about the actions people can take to help protect the environment.

In this spirit, JetBlue has kicked off its ‘One Thing That’s Green’ campaign on Earth Day. For the second year, the airline asks customers, crewmembers and communities across its network to join together in pledging to do ‘one thing that is green’ to protect the environment. The carrier says that just by making small changes to daily habits, such as turning off the water when brushing ones teeth, everyone can help make the world a greener place. This year, JetBlue’s own One Thing That’s Green pledge is a donation of one tree to Carbonfund.org for each of its 12,000 crewmembers to further offset carbon emissions.

Participants can enter their pledge via JetBlue’s Facebook page and the airline rewards everyone’s good deed with a free e-magazine download. Through July 9, 2010, participants that made a pledge at the One Thing That’s Green site can also enter a sweepstakes for the chance to win a variety of eco-friendly prizes, including a session with author and mind-body expert Deepak Chopra, 10 Vespa scooters (which have lower CO2 emissions, but strangely are not electric), and eco-vacations in Costa Rica and the Dominian Republic. In the 2009 edition of the campaign, participants could win a Toyota Prius and a professional green home makeover consultation.

JetBlue says that last year it inspired more than 64,000 people to participate (its goal before the campaign was just 22,000 pledges) and this year it is aiming for 100,000 people. To date (5 days after the start of the campaign) nearly 3,000 people have made a green pledge online.

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