29 March 2012 – “Technology can be offered as a perk, for example providing passengers in Business with free tablets,” Raymond Kollau says. 
22 March 2012 – “Passengers can look forward to a far more personalized experience in the future,” says airlinetrends.com’s Raymond Kollau. 
3 Feb. 2012 – “The concept makes perfect sense as people like to surround themselves with like-minded persons,” said Raymond Kollau. 
24 July 2011 – No major U.S. carrier offers free food on domestic flights anymore, says Raymond Kollau. 
4 May 2011 – “This is an example of experiential marketing,” Raymond Kollau said. 
10 March 2011 – “This is a novel way to pass some of the risk in fuel cost to customers,” Raymond Kollau said. 
Free coffee and a shoe shine at the airport to help travelers chase the Monday-morning blues away
8 May 2010 | Arriving at the airport at 7 a.m on an early Monday morning is hardly anyone’s favourite way to start another working week. To lighten up their Monday mornings and chase the ‘Monday blues’ away, Singapore Changi Airport offered passengers a free cup of freshly brewed Starbucks coffee from August 2009 to February 2010. The complimentary ‘Java Mondays with Changi’ treat was distributed by Starbucks staff carrying dispensers on Monday mornings from 6.30 a.m to 7.30 a.m.
Showing some empathy as well is Bloomberg BusinessWeek magazine, which is currently offering travelers passing through JetBlue’s T5 terminal at New York JFK a complimentary magazine and shoe shine on Monday mornings to start the week on a good foot. Operated by ‘A Shine & Co.’ travelers who have their shoes shined are seated in an iconic ‘Egg’ chair. With the offer Bloomberg is promoting the newly renamed and redesigned BusinessWeek magazine, which it has acquired recently. The free shoe shine is available Monday mornings between 7 and 11 a.m from April 26 to May 17, 2010.
Lufthansa, meanwhile, has been offering business class passengers on short haul flights a more varied breakfast on Monday mornings. As part of the ‘Good Morning Monday’ service, passengers were treated to fresh fruit, juices, muesli and a range of pastries. The airline recently withdrew the service, however, as part of the rationalization of its short-haul services.
About Raymond KollauFounder of airlinetrends.com. Spends his day monitoring the global aviation industry for commercial innovations in response to changing consumer behaviour. Besides working with clients in the airline industry, Raymond also has a part-time position as consumer trends analyst at leading consumer trends agency trendwatching.com.
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