JetBlue, Sun Country Air offer all-you-can-fly passes

U.S low-cost airlines JetBlue and Sun Country Airlines are issuing all-you-can-fly passes to drum up sales during the traditionally sluggish travel period between the summer vacation and winter holiday seasons. JetBlue is bringing back its ‘All-You-Can-Jet’ pass that allows customers to travel to an unlimited number of cities in JetBlue’s network over a one-month period. The USD699 pass is valid seven days a week for flights between September 7 and October 6, 2010. Travelers can also choose a USD499 pass that excludes travel on Fridays and Sundays. Every available seat on every flight is available with no blackout dates, although there is a limited number of All You Can Jet (AYCJ) passes available. Last year, the first time JetBlue offered the AYCJ passes, they sold out in two days. (Update: this year they sold out in 2.5 days).

JetBlue’s first AYCJ campaign brought huge exposure to the airline, as customers documented their travels on blogs, Facebook and Twitter. Travelers used the pass for tours of everything from the nation’s sports stadiums and music meccas to a 30-day nationwide job search or to raise money for charity. Says Robin Hayes, chief commercial officer for JetBlue Airways,  “Last year, our AYCJ Pass inspired customers across our network to set out for more face time with important clients, visit 30 cities in 30 days or to live inside airport terminals across the country. We look forward to seeing how this year’s community of Jetters use the pass.”

This year the sale runs for four days from Tuesday August 17 through Friday August 20, or while supplies last. All travel must be booked between August 23 and October 3, and travelers must also join JetBlue’s frequent flier program, TrueBlue, before purchasing a pass. 

JetBlue isn’t the only airline rolling out an all-you-can-fly pass. Small Minneapolis-St Paul-based leisure carrier Sun Country Air just unveiled a similar promotion. Sun Country’s ‘Fall Free For All’ pass allows travelers to take all flights they can for 37 days between September 7 and October 13 for a fixed price of USD499. The pass – which must be purchased between August 17 and 24 – is similar to JetBlue’s promotion in many ways. Unlike JetBlue, however, Sun Country’s does not include domestic taxes and bag fees in its base price for the pass. Sun Country Airlines flies to popular destinations in the U.S., Mexico and the Caribbean. 

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JetBlue opens temporary ‘Flyer’s Collection’ store in NYC


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