25 August 2010 | Amsterdam Schiphol Airport has just opened its modernised and extended ‘Holland Boulevard’, an area between the airport’s E and F piers that mainly caters to intercontinental transit passengers. With the Holland Boulevard, Schiphol aims to give travelers a taste of Dutch culture, especially those who are on Dutch soil for just a few hours.
In the new ‘Airport Library’ – a world’s first – visitors can read books, watch short movies and listen to music. The 90 m2 library features several ‘reading towers’ filled with Dutch literature translated in 29 languages, a reading table equiped with iPads, and there are laid-back reading chairs and seats with integrated listening devices. Passengers can also download digital content to their personal devices via a download station. The airport library is set-up by the ProBiblio Dutch public library organisation with funding from the Dutch ministry of education, culture and science.
Other new facilities at the Holland Boulevard include the ‘Bols Genever Experience’, set up by Dutch spirits brand Lucas Bols. Travelers can customize their own cocktail via a touchscreen, print the recipe and have it made at the Bols Bar. Every year, Bols and KLM also bring out a new miniature house filled with Bols genever. A ‘Dutch Kitchen’ offers typical Dutch fare such as ‘poffertjes’ (miniature pancakes), ‘kibbeling’ (small chunks of fried battered cod) and croquettes. In the Dutch Bar, passengers can sample Dutch coffee and special beers.
Other things Dutch at the Holland Boulevard include a ‘Dutch Design’ shop, featuring work from Droog Design, a Dutch flower stand, a branch of the state-licenced Holland Casino, and an outlet with authentic chocolates produced by Van Wely chocolatiers. Throughout the area, ‘living rooms’ (‘huiskamer’ in Dutch) have been created, cosy (‘gezellig’) places with fire places, TVs and a piano.
Back in 2002, the Amsterdam Rijksmuseum established a branch at the airport. Ten works by famous masters of the Dutch Golden Age are permanently on display and temporary exhibitions are held several times a year. In 2007, Dutch baby food brand Nutricia opened a ‘Baby Care Lounge’ where parents can take care of their babies. The branded lounge has seven semi-transparent cubicles, each with a little bed, comfortable seating for the rest of the family, as well as changing tables, play areas and microwaves. See this factsheet for a quick overview of amenities at the Schiphol Holland Boulevard.
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