Asiana extends ‘Happy Mom’ service with ‘PreMom’ package for expectant parents

Last year, we reported on Asiana’s ‘Happy Mom’ service, which aims to make life easier for families traveling with infants by offering dedicated check-in counters at the airport, and free breast feeding nursing covers, baby slings, and car seat-like baby seats in the air. South Korea-based Asiana Airlines says the Happy Mom service has proved to be very popular so it decided to extend the service to couples who are expecting a baby. 

PreMom Service
Started at November 1st 2010, Asiana’s new ‘PreMom’ service aims to solve the inconveniences that expected mothers face at airports and inside cabins during traveling. Services of the PreMom package include an exclusive check-in counter at the airport to minimize waiting time and an electric cart service to transport expectant mothers (and companions) to the departure gates 50 minutes before takeoff. 

At the gate priority boarding is offered in order to give pregnant women the maximum amount of space to move through the aisles of the aircraft. Onboard, front row seating is also provided to minimize the walking distance and to allow for easier access to the toilet. Asiana also hands out sleeping socks to keep expecting mothers warm and to help their blood circulation. A brochure with information on cabin stretching and airline regulations for travelling when pregnant is also handed out. Finally, Asiana Airlines has developed a special priority tag so checked luggage will be delivered more quickly upon arrival. In a clever commercial move, the socks, brochure and luggage tags are sponsored by Korean baby brand PreBebe.

Babymoons
Asiana says it has developed the PreMom service to reflect the growing popularity of so-called ‘babymoons,’ a last vacation taken by expectant parents to enjoy a final trip together before the many sleepless nights that usually accompany a newborn baby. Asiana says the number of parents-to-be travelling with the airline has increased 33 percent compared to 2009. Both the PreMom and the Happy Mom service are available at all international destinations Asiana flies to. 

Related articles:
Asiana’s ‘Happy Mom’ service helps make life easier for flying families
‘Flying Families’: Kids are getting their own airline lounges
Smart tray table cover designs help keep kids busy inflight

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FTE Asia 2014