Air New Zealand and TAM let staff fit their uniforms in a boutique environment

In what is another example that everything can and will be upgraded in the end, Air New Zealand (ANZ), which tops the airlinetrends.com ‘Innovative Airlines’ list, offers it staff a boutique-like environment to pick up their uniforms. The airline has commissioned interior designers Gascoigne Associates to create a space that embodied the design of its new uniforms by New Zealand fashion designer Trelise Cooper (which by the way received a mixed response from ANZ’s crew).

Called ‘Clothes Hangar’, ANZ staff are greeted by stylists on arrival, can watch a welcome video on the LCD screen and view mannequins dressed in the new uniform, giving them an opportunity to see how the different uniform pieces can work together as a total wardrobe solution, as well as touch and feel the final fabrications. The Clothes Hangar also has a ‘Styling Room’ with on-site beauty consultants that help staff to select new shoes or demonstrate preferred make-up applications and hair do’s to fully accent the new uniform.

The bright white space is filled with graffiti-like graphics and blue tube racking rails wind their way through the space and into the fitting rooms, while a blue dotted line snakes across the floor. The ‘check-out’ area is highlighted with a bright pink counter with ‘graffiti’ designs printed on textured wallpaper. Outside the ‘check-out’ space is a large ornate framed window covered in Polaroid images of staff in their new uniforms. On leaving staff are asked to write a comment about their experience on brightly coloured post-it notes, which are stuck to the entry lobby walls.

The Clothes Hangar facility is located amongst factories and industrial warehouses in Auckland, not the usual place where you would expect to discover a full styling and grooming experience.

TAM Boutique



Brazilian airline TAM, meanwhile, has been operating a boutique-like uniform store near its base at Sao Paulo’s domestic Congonhas Airport in Sao Paulo for several years. As 60 percent of TAM employees wear an uniform and their first work-related impression with the airline is often when they come and select their uniforms, TAM felt it was important to offer a welcoming environment. The airline also sees the 2-storey boutique as a good way to communicate its service standards to employees joining TAM.

Related articles:
KLM donates old uniforms for upcycling into new products
Innovative airlines to keep an eye on in 2011: #1 Air New Zealand

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