By Springwise

July 2012 | Music can be an excellent traveling companion, and we’ve already seen several efforts to suggest or even tailor music playlists for a particular trip. Now, a new selection of custom music from the UK’s Gatwick Express train service aims to give riders a musical description of their journey.

The Gatwick Express train travels nonstop between London’s Victoria Station and Gatwick Airport in what is roughly a 30-minute trip. Now, offered exclusively to customers who buy their tickets online, the free Gatwick Express Tracks include three custom-recorded musical interpretations of the journey from recording artists Philip Sheppard, Benga, and The Milk. This video illustrates the premise in further detail.

Free love almost always tends to be a winning strategy, and that’s particularly true when it can help consumers get more enjoyment out of your product or service. Transportation entrepreneurs the world over: time to commission something similar?