JetBlue’s offers 2012 free seats to Republican voters to fly out of the USA

By Raymond Kollau,

Following Virgin America’s initiative to allow passengers to register for the upcoming US presidential election while up in the air, rival ‘no-frills chic’ airline JetBlue has launched a new campaign that is based on the outcome of the US election.

The new campaign, created with Boston marketing agency Mullen, is titled ‘Election Protection’ and plays into Americans’ proclaimed desires to “leave the country” if the presidential candidate they support does not win. For this, JetBlue has pledged to give out 2012 free seats (1006 roundtrip flights) to international JetBlue destination of choice for participants whose candidate-of-choice does not win the election.

The ‘Election Protection’ website, open for participation through November 5 (one day before the election) prompts visitors to watch a video and subsequently choose the emblem of the party they support in the elections, as well as their international JetBlue destination of choice should the election results not be in their favor.

The ‘Election Protection’ website also offers a real-time ‘heat map’ of customers’ preferred destinations, as well as how each candidate is doing by state. All of those who submit their candidate choices through the website are automatically entered into the contest and winners will be drawn at random on November 7.

“We’ve all heard it said before: if my candidate does not win, I’m leaving the country,” said Marty St. George, senior vice president marketing and commercial strategy for JetBlue. “Fun is one of our five founding values, and in this spirit we decided to give people a chance to recover from the political noise and follow through on their claim to skip town if their candidate comes up short.”

JetBlue is also hitting the Election Protection campaign trail, taking to the streets of New York City with a roving vehicle from October 17 to 23. Armed with iPads, campaign swag and local New York City voting information, the airline’s brand ambassadors barnstorm locations throughout the Big Apple to encourage New Yorkers to get out to vote in the election on November 6 and to sign-up for JetBlue’s Election Protection. The campaign is also promoted via billboards and ads, for example on the NYC subway.

Video of the JetBlue campaign here.

Update 12 November 2012: Jetblue has notified all winners of the free tickets via email. The most popular destination among participants by far were The Bahames (32 percent), followed by Costa Rica (13 percent) and Turks & Caicos (11 percent).


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