Air France upcycles old life jackets and advertising posters into stylish must-haves

AF x Bilum upcycling_a680x279

By Debbie Pappyn, Classe Touriste

If you like the life jacket the flight attending is showing during her emergency presentation, you might want to check out Air France’s new cooperation with the French upcycle brand bilum. Both brands are presenting a collection of travel cases made from recycled life jackets and old advertising posters that were on display at Paris Orly airport in spring 2012.

As all life jackets have a limited lifespan, Air France has asked bilum to give them a new life, rather than destroying them. This partnership fits into Air France’s philosophy to reduce its environmental impact and to give something back to certain communities.

The first collection of 400 cases made from life jackets were launched in December 2012 and are available for sale online at Air France and Bilum at a price of 19 euros for the flat case and 24 euros including tax for the padded case.

For the moment you can still buy bags and ticket wallets made from the giant Air France canvas posters dating from summer 2012. The posters show a girl lying in the green grass on a bed of flowers in the shape of an airplane. Prices range from 69 euro to 285 euro for a bag.

All cases from bilum are manufactured in France by people with disabilities as part of a work insertion scheme by the E.S.A.T., a French organisation that aims to integrate people with disabilities into the mainstream labour market. They are hand-cut from a piece of the jacket or poster and the fabric is not changed in any way, so that each case is unique. No two items are the same.

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