Stockholm Arlanda deploys food trucks to offer the public a taste of airport cuisine

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By Springwise

Food trucks have already been used by Air France and Austrian Airlines to market their airline food to potential travelers, and now the Arlanda Foodtrucks scheme is offering customers a taste of the cuisine available from restaurants at the airport of the Swedish capital.

Stockholm Arlanda Airport has spent the last 12 months revamping its food offerings to passengers traveling through the facility. In order to raise awareness of the new cafes and restaurants furnishing the airport, the company is taking samples of the cuisine available on the road using food trucks.

Charging a standard price of SEK 65 (EUR 7.50, USD 10) a meal, the vehicle will visit multiple locations around Stockholm and keep customers updated of its whereabouts through its own website. The airport hopes that those who sample the dishes will make sure to leave enough time to dine upon their next visit.

The food truck is an innovative way for the airport to market an important new aspect of its business, without waiting for customers to use its core service first. Are there other ways that enterprises can develop mobile versions of their business to get directly to new customers?

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