Airline Marketing Benchmark Report – edition #15 out now

Airline Marketing Benchmark Report_15_NOV13_680x187

In order to connect and engage with ever more experienced, connected, and informed consumers, who are demanding dynamic, real-time conversations and updates from brands they love and follow, airlines around the world are becoming more sophisticated in their marketing activities. As such, we are witnessing the birth of many creative campaigns from airlines, be it experiental, social, mobile, digital or traditional initiatives.

Airline Marketing Benchmark and SimpliFlying have teamed to product a premium monthly Airline Marketing Benchmark Report, which features the most innovative marketing campaigns recently launched by airlines around the world. Each month’s report contains 15 new case-studies that inform and inspire airline marketers how other airlines are making a difference with their marketing-communication campaigns. The current November report is the 15th edition in the series and if you haven’t subscribed yet, you’ve already missed out on over 200 great airline case-studies!

What’s in the November 2013 Report?
The November issue features 15 innovative campaigns from airlines such as Delta, Virgin America, BA, KLM, Emirates, Cathay Pacific, Air NZ, and others! There are four categories of campaigns in the report, which begins with Experiential initiatives showcasing a number of great initiatives such Cathay Pacific’s FanVan which tours Hong Kong and can be signalled to stop by striking a special ‘hail’ pose as showcased on the airline’s website and Lufthansa’s quirky ‘Klaus-Heidi’ campaign, which challenges individuals to change their name to Klaus-Heidi in order to get the chance to start a new life in Berlin, complete with a paid-for apartment and language lessons for a year.

These reports have already been subscribed to by the likes of Turkish Airlines, Etihad, LAN, Qantas, Aer Lingus, Boeing, Google and others. If you’d like to learn more, simply drop us a line directly at

Order the NOVEMBER 2013 edition of the report,
or subscribe to a full-year service » 



Testimonials_airline marketing benchmark report_LAN_THY

Testimonials_airline marketing benchmark report_Boeing



Most recent articles