Brussels Airlines partners with Microsoft on new ‘connected lounge’ concept

Brussels Airlines_LOFT_c680x452

This article first appeared on Future Travel Experience | Images from VielFliegerTreff.de

Brussels Airlines has unveiled its new lounge concept, which makes use of design, technology, and Belgian gastronomy to create an innovative lounge environment at Brussels Airport.

The design of the new lounge – which is called ‘The Loft’ and can be found in Brussels Airport’s A Pier – has been based entirely on feedback and interviews with frequent flyers.

Digital Experience
The lounge contains a total of eight different ‘hubs’, including a digital experience for which the carrier has teamed up with Microsoft and design and innovation firm Designit.

Lounge guests can borrow a Microsoft Surface Pro 3 tablet, on which they can access the Brussels Airlines ‘digital lounge assistant’ app, called Connected Lounge, which enables them to book a shower room, view the availability of ‘nap boxes’ or book a meeting room. Passengers can also use the tablet to watch movies via Telenet’s Yelo service while they wait for their flight.

The showers feature LED lighting and music that changes depending on the mood chosen by the passenger, the nap boxes provide a space to rest, and meeting rooms and work stations include furniture from Belgium company Bulo and feature two Skype phone booths.

Living Zone
Among the many other highlights is the ‘Living Zone’, which is based on the universe of Tintin, the character created by Belgian cartoonist Hergé, while a wide selection of Belgian foods and beverages are offered.

Service is also a central theme and the lounge hosts have received butler training to ensure they can offer hotel-style service to guests.

Lars Redeligx, Brussels Airlines’ Chief Commercial Officer, said: “With The Loft we illustrate once more that the experience of our customers is at the heart of everything we do at Brussels Airlines. This unique lounge concept positions Brussels Airlines as a qualitative trendsetter for a strenuous business audience, based on the best ingredients of Belgian hospitality and digital technology.”

“We want to walk the talk, and showcase our new slogan “We Go The Extra Smile,” both onboard as well as on the ground. Thanks to the people of Designit and our partnership with Microsoft, we didn’t only create a fantastic physical space, but also a unique digital experience in The Loft.”

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