Air Astana introduces ‘Economy Sleeper Class’

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By Kai-Chin Shih, >talkairlines

Recently, several airlines have picked up the Air New Zealand Skycouch concept. While China Airlines introduced its ‘Family Couch’ and Azul introduced the ‘Sky Sofa’, Air Astana has become the latest carrier to introduce a similar yet slightly different product.

The Kazakh airline announced the new ‘Economy Sleeper Class’ in which each passenger will get to enjoy a row of three Economy Class seats, turn-down service, along with various privileges at the airport.

The Economy Sleeper Class is located in the first few rows of Economy Class. The area, similar to Premium Economy products on other carriers, is partitioned from the regular Economy Class allowing passengers to enjoy more privacy. During the flight, Business Class amenity kits will be provided to make traveling more comfortable.

Mattress, duvet, pillow
When it is time to rest, the cabin crew will bring mattress layers, luxurious duvets and pillow sets to transform seats into beds that allow passengers to reasonably stretch their legs and sleep.

Different from Skycouch-related products, which consist of three continuous seats that have raisable legrests to create a large resting area, Air Astana’s Economy Sleeper is simply a set of three regular Economy Class seats. As a result, it can only allow a maximum of one adult and one infant on each seat set. Yet, it can, just like the Skycouch products, be sold as individual Economy Class seats if necessary.

With the new Economy Sleeper, Air Astana is targeting families who want more space and passengers who are unable to book business class seats. The class, with Business Class amenity kits and partitions that separate it from Economy Class, is the first to blend the Skycouch and Premium Economy concepts.

iPad, lounge access, priority boarding, amenity kit
As for the in-flight entertainment, iPads loaded, with movies, music and games are handed out. Air Astana is in the process of adding personal AVOD on their 757s, but says that when the aircraft have been retrofitted, KC-TV iPads will still be offered so that passengers can have access to entertainment whenever they desire, even when they are lying down.

Other benefits of the Economy Sleeper Class include access to Air Astana’s business class lounges, priority check-in, boarding and disembarking. pre-assigned seating, a business class amenity kit, fully changeable and refundable tickets, 25 percent more miles than in Economy and a 30-kg baggage allowance.

The new class type, with up to 12 seats available each flight, will be featured exclusively on the Boeing 757-200 and made its debut on February 3rd on the Astana to London route, to be followed by flights to/from Frankfurt. Flights between Astana and Paris will have the Sleeper product by late March.

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