THIS ARTICLE FIRST APPEARED ON FUTURE TRAVEL EXPERIENCE
November 2016 | Known for its highly interactive, 3D ‘geotainment’ moving maps – which are featured on the IFE systems onboard airlines such as Air France, KLM, Virgin Atlantic, Norwegian and Finnair – FlightPath 3D showed Future Travel Experience at the recent APEX EXPO in Singapore how it can now help airlines tap into “aircraft-to-door” ancillary revenue opportunities with its new ‘In-flight Travel Planner’, which is supported by multiple patents.
Book airport transfer
As Duncan Jackson, President of FlightPath3D, demonstrated to FTE, passengers can enter their final address (hotel, home, etc.) into the moving map in order to access myriad personalised features.
For instance, rather than simply displaying the estimated time of arrival at the destination airport, the In-flight Travel Planner can draw upon historical or real-time traffic data to provide an accurate time of arrival at the passenger’s final destination.
Partnerships with the likes of Uber and SuperShuttle also allow passengers to view and book ground transportation options while they are flying to help make the arrivals experience more seamless.
After booking their ride in-flight, passengers receive an SMS upon landing to confirm their booking and pick-up location.
Jackson also highlighted how the next generation map takes destination guides to a new level. The concept FTE previewed included a virtual open-top bus tour of San Francisco, highlighting points of interest, which are complemented by information from the tour company, along with images and audio descriptions.
If a passenger likes the look of the tour, they can book their ticket in-flight and make payment upon landing. For the airline, this provides another opportunity to generate ancillary revenue at 30,000 feet.
As Jackson suggested, destination based activities, such as tours, could be added for any city, enabling airlines to provide passengers with tailored and relevant offers.
“Once a passenger is on the plane, they’ve gone to the destination and for many this is the first time they’ve thought about what they’d like to do at the destination,” Jackson explained.
“When they’re on the plane, the passenger has got time to think about the destination and we’re providing them with an interactive experience that is personalised to their own journey.”