Innovative Airlines 2012: #5 TAM

30 May 2012 | Currently in the process of merging with LAN from Chile to create the world’s eight largest airline group, fast-growing Brazilian airline TAM is about to make its mark internationally with completely redesigned cabin interiors. At the same time, the airline looks to consolidate its strong domestic position by targetting Brazil’s emerging middle class in innovative ways. Read article

Airlines in Brazil open ‘mini stores’ at subway stations to engage emerging middle class

30 January 2012 | Brazil’s airlines have been developing innovative strategies as they compete to win over the new Brazilian middle class, many of whom are entirely new to air travel. TAM and low-cost carrier GOL are targeting this segment with novel sales channels, such as mini travel stores at busy subway and bus stations. Read article

Azul takes Jetblue’s ‘no-frills chic’ approach to gain a foothold in Brazil

3 September 2011 | Air travel in Brazil is booming, thanks to rapid growth of the country's middle class. By charging low fares and offering extra amenities for free, ‘no-frills chic’ airline Azul has captured nearly 10 percent of Brazil’s domestic aviation market in less than 3 years. Read article

Kenya Airways lets the ‘unbanked’ pay for their ticket via sms

11 June 2011 | In Kenya, an estimated 30 percent of people have no access to financial services. To reach this segment, Kenya Airways lets those without a bank account (the so-called ‘unbanked’) purchase air tickets via sms money transfer services such as M-PESA. Read article

TAM takes an innovative approach to attract Brazil’s emerging middle class

16 February 2011 | TAM has taken a series of innovative measures to attract the rapidly growing middle class in Brazil, many of whom yet have to make their first flight. The airline sells tickets via low-end retail chain Casas Bahia, lets customers pay in multiple installments, and provides advice to first-time flyers. Read article