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IndiGo lets passengers taste and vote for their favourite buy-on-board sandwich

India’s ‘no-frills chic’ carrier IndiGo is known for its on-time performance, quirky branding and cool design, which has made it the largest domestic airline in India in just a few years. To promote its buy-on-board sandwiches, the airline surprised passengers with boxes of free food samples and asked them to vote for their favourite. Read article