Austrian

Austrian Airlines starts its own branded airport taxi service

In an effort to manage more parts of the passenger journey and capture much needed ancillary revenues in the process, airlines are increasingly cross-selling services such as hotel reservations, car rental bookings and travel insurance to passengers. Austrian Airlines is taking this approach a step further and recently has launched its own branded taxi service in Vienna.

Austrian red|cab
Available for Austrian passengers only, the Austrian red|cab service, which currently consists of eight vehicles sporting the Austrian name and logo, transfers Austrian passengers between Vienna (and surroundings) and Vienna Airport. Inside the taxis passenger find a free daily newspaper, Austrian’s in-flight magazines Skylines and Succeed and a bottle of mineral water. The red|cab taxis can only be booked online up to 24 hours before departure and payment is by credit card. The service starts at 29 euros each way for a private car for up to three people, while those opting for a minibus for up to eight people pay 40 euros each way.

Austrian promotes the red|cab service on its website, in the booking confirmation e-mail, as well as in its in-flight magazines and entertainment program. The taxis are operated by AirportServices Wien, and the red|cab service is part of a portfolio of ancillary products by Austrian, called red|services, which are mostly business class services made available to passengers in Economy for a fee.
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Austrian Air tours New York with ‘cafe-to-go’ Twitter truck, serving free coffee

Austrian Airlines is one of the smaller national carriers in Europe, serving just 10 intercontinental destinations from its hub in Vienna. The Lufthansa-owned carrier flies directly to New York and Washington D.C from the Austrian capital. To promote the airline in these two cities, Austrian Air just held a ‘Taste of Europe’ campaign, which highlighted the café and coffee heritage of Vienna. 

From June 1st to June 10th (2010), an Austrian Airlines ‘Café-to-Go’ truck toured the steets of New York City, serving free coffee. Taking a cue from popular food trucks such as Kogi BBQ and Coolhaus in Los Angeles, locations were announced via Twitter. Viennese coffee classics like Wiener Mélange, Einspanner and Kleiner Brauner were prepared in the truck and served to people passing by. Vienna is known for its traditional coffee-houses and Austrian Air also has a ‘Viennese coffee house’ service onboard its flights. Read full article »