Brussels Airlines

Tintin takes to the skies with Brussels Airlines

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This article first appeared on TheDesignAir

Brussels Airlines and The Hergé Foundation ‘Moulinsart’ have unveiled an Airbus A320 with a livery inspired by the world famous Belgian cartoon character Tintin. Both Belgian companies have worked several months on this unique project, based on the original drawings by the hand of Hergé.

Move over Shamu (Southwest’s Seaworld livery), the result is a 37m long black shark, based on Professor Calculus’ shark submarine from the Tintin adventure, Red Rackham’s Treasure (image). The aircraft was baptized ‘Rackham’. On the fuselage we read: “We fly you to the home of Tintin.”

Mirroring the designs within Brussels Airlines’ new lounge in Brussels Airport, Tintin – the historical Belgian character created by Hergé, who travels the world on adventurous quests – continues his role as the airline’s travel partner.

This is the first time Belgian cartoonist Hergé been translated onto the fuselage of an aircraft. Hergé himself was fascinated by planes. They are the most used means of transportation in the Tintin oeuvre and they were always drawn with great technical precision.

For the painting of the aircraft, Brussels Airlines worked with aircraft paint artist Andre Eisele, who had the challenging task to adapt the perspective of the drawings prepared by Moulinsart’s graphic designers to the unusual curves of an aircraft fuselage, to get as close to the original shark submarine design as possible. The entire paint job took 1500 man hours in total and even extends to the bulkhead design inside the aircraft (video here). Read full article »

Brussels Airlines partners with Microsoft on new ‘connected lounge’ concept

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This article first appeared on Future Travel Experience | Images from

Brussels Airlines has unveiled its new lounge concept, which makes use of design, technology, and Belgian gastronomy to create an innovative lounge environment at Brussels Airport.

The design of the new lounge – which is called ‘The Loft’ and can be found in Brussels Airport’s A Pier – has been based entirely on feedback and interviews with frequent flyers.

Digital Experience
The lounge contains a total of eight different ‘hubs’, including a digital experience for which the carrier has teamed up with Microsoft and design and innovation firm Designit.

Lounge guests can borrow a Microsoft Surface Pro 3 tablet, on which they can access the Brussels Airlines ‘digital lounge assistant’ app, called Connected Lounge, which enables them to book a shower room, view the availability of ‘nap boxes’ or book a meeting room. Passengers can also use the tablet to watch movies via Telenet’s Yelo service while they wait for their flight.

The showers feature LED lighting and music that changes depending on the mood chosen by the passenger, the nap boxes provide a space to rest, and meeting rooms and work stations include furniture from Belgium company Bulo and feature two Skype phone booths.

Living Zone
Among the many other highlights is the ‘Living Zone’, which is based on the universe of Tintin, the character created by Belgian cartoonist Hergé, while a wide selection of Belgian foods and beverages are offered.

Service is also a central theme and the lounge hosts have received butler training to ensure they can offer hotel-style service to guests. Read full article »

Brussels Airlines’ Flight Ball campaign lets real-world aircraft play virtual soccer

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This case appears in the July 2014 edition of the Airline Marketing Benchmark, a monthly report by and Simpliflying that identifies the latest innovative marketing capaigns recently launched by airlines around the world. Learn more »

Last week, Brussels Airlines flew the Belgian national soccer team – a.k.a. The Red Devils – to São Paulo for the 2014 world cup. For this flight ‘SN2014’, Brussels Airlines had painted one of its A330s in the Belgian Red Devils colours.

To add to the football atmosphere up in the air, a synthetic soccer pitch carpet replaced the regular aisle carpet, while the panels that separate Business Class from Economy Class featured life-size photos of the Red Devils in action (images here).

Flight ‘SN2014’ had 150 seats available for fans to fly together with the players and to go to all the world cup matches the Red Devils play. For this purpose, a special EUR 3,499 travel package was created, which includes flights and entrance tickets to matches of the Red Devils.

Flight Ball
Brussels Airlines also offered the public the chance to win one of the fan flight packages and together with ad agency BBDO devised an original way to select the winner: Flight Ball.

Flightball works like a real football field except that players are replaced by planes flying in real-time over Begian airspace. To monitor each available aircraft, Brussels Airlines and BBDO partnered with Casper, a company that visualizes aircraft tracking data, for the provision of  real-time aircraft movement data and the placement of special antennas throughout Belgium. Using the collected data, airplanes then became the players in the game. Read full article »