EasyJet
JetBlue creates a buzz with Twitter-driven ticket giveaway
13 April 2010 | Following the success of its Twitter ticket giveaway in New York City in March (2010), JetBlue just held a similar event in Boston. Celebrating its 10th anniversary the carrier tweeted several simple assingments during the day, together with the physical location of the JetBlue team somewhere in the city. People following the airline on Twitter that were first to show up after each tweet were given a free ticket.
In New York JetBlue asked people to bring them birthday cards on Broadway and Dey Street in the Financial District. After announcing it on Twitter, the airline said the first person arrived less than three minutes after the tweet. For round two, it asked people to wear something blue and bring an airplane-related item to University Place and 11th Street near Union Square. In Boston people had to bring a photo of 10 standard office supplies amongst other assignments. This video nicely captures the spirit on the street. In total JetBlue gave away 1,000 free tickets in New York and 600 in Boston.
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EasyJet and AirAsia expand their no-frills hotels
18 March 2010 | Low-cost airlines easyJet and AirAsia have both extended their no-frills concept to the hotel sector. Similar to low-cost airlines, easyHotel and TuneHotels.com are keeping rates low by offering limited service and a pay-as-you-use system for extra amenities such as towels. The no-frills hotels encourage guests to book online and the further people book their stay, the cheaper the room. With small, clean and modern rooms, they cater to those on a budget, and tourists who spend most of their time sightseeing. Says Tunehotels.com’s CEO, Mark Lankester: “[Our guests] appreciate being able to spend less on a room they will only really spend a few hours in, while still having peace of mind that they will be getting a good, safe night’s sleep at the end of a full day.”
In August 2005, easyHotel opened its first property in London’s Earls Court and it just opened its 12th location in Berlin, and its next opening will be in Porto in summer 2010. The budget hotel will also unveil its first property outside Europe, in Dubai, later in 2010. Chargeable facilities including satellite TV, wifi, luggage storage and extra towels. The group now has six properties open in London (including hotels at Heathrow and Luton airports), as well as hotels in Basel, Zurich, Budapest, Sofia, and Cyprus. Room prices start at EUR 15 to 25 per night.
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