This case appears in the April 2014 edition of the Airline Marketing Benchmark, a monthly report by airlinetrends.com and SimpliFlying, which identifies the latest innovative marketing capaigns recently launched by airlines around the world. Learn more »
3 April 2014 | Tapping into the current nostalgia trend, childhood memories of the globally known ‘Guess Who?’ (a.ka. ‘Who Am I’) game were brought back to life in Toulouse-Blagnac on February 28th, when easyJet created a life-size, live version of the popular board game to celebrate the fact that in 10 years the airline had carried 10 million passengers through the southern France airport.
Situated airside, passengers were invited to get involved in a game to guess the 10 millionth passenger who was hidden in a group of 24 ‘extras’.
The rules mimicked the real-life game, so passengers has to ask questions such as “Does he/she have blue eyes? Is he/she wearing a hat?” etc, in order to eliminate as many of the 24 people with one question.
After the airport event, the airline put a digital version of the ‘Guess Who’ game online (called Enigme A Bord by easyJet France) for 10 days, which was played over 2,500 times on the first day alone.
13 April 2010 | Following the success of its Twitter ticket giveaway in New York City in March (2010), JetBlue just held a similar event in Boston. Celebrating its 10th anniversary the carrier tweeted several simple assingments during the day, together with the physical location of the JetBlue team somewhere in the city. People following the airline on Twitter that were first to show up after each tweet were given a free ticket.
In New York JetBlue asked people to bring them birthday cards on Broadway and Dey Street in the Financial District. After announcing it on Twitter, the airline said the first person arrived less than three minutes after the tweet. For round two, it asked people to wear something blue and bring an airplane-related item to University Place and 11th Street near Union Square. In Boston people had to bring a photo of 10 standard office supplies amongst other assignments. This video nicely captures the spirit on the street. In total JetBlue gave away 1,000 free tickets in New York and 600 in Boston.
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18 March 2010 | Low-cost airlines easyJet and AirAsia have both extended their no-frills concept to the hotel sector. Similar to low-cost airlines, easyHotel and TuneHotels.com are keeping rates low by offering limited service and a pay-as-you-use system for extra amenities such as towels. The no-frills hotels encourage guests to book online and the further people book their stay, the cheaper the room. With small, clean and modern rooms, they cater to those on a budget, and tourists who spend most of their time sightseeing. Says Tunehotels.com’s CEO, Mark Lankester: “[Our guests] appreciate being able to spend less on a room they will only really spend a few hours in, while still having peace of mind that they will be getting a good, safe night’s sleep at the end of a full day.”
In August 2005, easyHotel opened its first property in London’s Earls Court and it just opened its 12th location in Berlin, and its next opening will be in Porto in summer 2010. The budget hotel will also unveil its first property outside Europe, in Dubai, later in 2010. Chargeable facilities including satellite TV, wifi, luggage storage and extra towels. The group now has six properties open in London (including hotels at Heathrow and Luton airports), as well as hotels in Basel, Zurich, Budapest, Sofia, and Cyprus. Room prices start at EUR 15 to 25 per night.
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