KLM pilot gives long-haul economy passengers option to order a premium meal

KLM has launched a pilot in which economy class passengers onboard its long-haul flights get the option to purchase a premium ‘a la carte’ meal, instead of the usual free meal service. The paid ‘a la carte’ menu includes a healthy Japanese meal, a tray with Italian delicacies, an Indonesian rice table, and a sustainable menu of organic chicken, vegetables, and cheeses. 

Economy passengers that have pre-ordered a premium meal will also be served first. Dishes cost EUR15 each and can be ordered and paid for when checking in online between 30 and 24 hours prior to departure. KLM says the goal of the paid premium catering option is to provide more choice for its wide range of passengers. The pilot will run until the end of August 2010 on flights from Amsterdam to Dubai, Cape Town, Bangkok/Taipei, and Singapore/Denpasar.
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