Hawaiian Airlines

Hawaiian Airlines goes boutique with new A330 Business Class

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By Jonny Clark, TheDesignAir

Watch out Fiji Airways, there is a new boutique airline vying for the attention of the Pacific. Hawaiian Airlines revealed their plans to install a brand new lie-flat business class product that matches international standards.

Entering the skies in 2016, the new ‘Premium Cabin’ product will offer 18 customers on each of their A330’s a new level of comfort. The 180-degree lie-flat seats were developed in partnership with Hawaiian Airlines by Optimares.

“We have designed an experience that will usher in a new era in premium service to Hawai’i, one that resulted from a thorough review of guest feedback and intensive research to develop a best-in-class product for our long haul aircraft,” said Mark Dunkerley, President and CEO of Hawaiian Airlines. “Together with our partners at Optimares and PaulWylde, we have created a truly bespoke design that delivers world-class comfort and style, while staying true to our island roots.”

The 3 rows of seats, configured in a ‘honeymoon favourite’ 2 x 2 x 2 layout will convert into 76″ long (6’4″) beds which will not only allow passengers travelling together to enjoy themselves, but with the clever inclusion of a retractable privacy screen, also offer passengers travelling alone, a modicum of privacy too.

Whilst not all passengers will benefit from all-aisle access, the seats are light-years ahead of Hawaiian’s current recliner-style seats and the space between each seat is ample enough to be able to step over your partner if situated in a window seat.

Unlike the awkward static screens found in some carriers, that making watching TV in bed virtually impossible, Hawaiian have opted for an advanced in-flight entertainment experience powered by the next generation of large-format tablets and equipped with a telescoping tablet arm that adjusts to optimize viewing angle and comfort. Read full article »