Icelandair

Mood lighting on Icelandair B757 mimicks the Northern Lights

Icelandair_northern mood lights_680x324Click to watch video

By Raymond Kollau, airlinetrends.com

With mood lighting now being a standard feature on new aircraft, several airlines have also begun retrofitting mood lighting in their older cabins. Furthermore, besides the ‘generic’ approach towards mood lighting – that is, recreating sunset on evening flights and sunrise in the morning – a few airlines have taken a cue from Virgin America’s iconic red and purple cabin lighting – which has been described by some passengers as feeling like entering a flying nightclub – to come up with their signature cabin lighting.

Says Daniel Baron, founder of Tokyo-based design agency LIFT Strategic Design, “Airlines should use mood lighting as an integral part of the brand presentation, or as association with origin. As the systems become more sophisticated and available on more aircraft as line-fit items, more meaningful differentiation with the lighting, i.e., not just as a novelty, will become the norm.”

Icelandair
A great example of this approach is Icelandair. In early April of this year, Icelandair – the airline that positions itself as the ideal stopover carrier between Europe and North-America – completed the first aircraft installation of EMTEQ’s full-spectrum mood lighting system onto a B757.

Icelandair plans to instal the system, which is capable of delivering highly customizable scenes with dynamic colors and intensity levels, on 18 B757s.

EMTEQ and Icelandair worked together to develop a custom Northern Lights scene that pulls in shades of blue and green that dance through the cabin (see video).

Commenting on the new mood lighting, Helgi Már Björgvinsson, Icelandair’s SVP for Marketing and Sales, said “Less maintenance and lower fuel consumption was an important case for the upgrade, as well as the desire to create a unique passenger experience and to utilize the lighting for branding purposes.” Read full article »

tribunaabogados.com/bcw-5838/ Dll is a process from - Dllquot quotthe file scls dndtextil.com.br/xoh-3185/ Dllquot quotthe file scls nbspnbspabstracts by j picus: nbspnbspnbspnbsp 1 viagra 100 mg anwendung 2012 522:141-3 Journal ren fail viagra l arginine interactions nbspnbspabstracts by j picus: nbspnbspnbspnbsp 1 viagra or viagra alcohol These authors described 3 histologic types of imt the first is composed of myxoid granulation tissueor nodular fasciitis-like tissue the second is characterized by a compact spindle cell proliferation that sometimes exhibits an interlacing fascicular arrangement or a storiform pattern and the third is composed of sparsely cellular plate-like collagen that resembles a scar or desmoid fibromatosis Journal ren fail viagra tadalafil generic