Kulula

South African LCC kulula partners with Unilever to surprise passengers with free meal

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By Raymond Kollau, airlinetrends.com

It is a well-known fact that the reason airplane food is often bland or boring is partly due to the pressurized airplane environment and the cool, dry cabin air, which dulls passengers’ tastebuds and leaves them with a muted perception of salty and sweet.

Kulula.com x Robertsons ‘SkyDine’
Combining several onboard hospitality trends – such as the growing number of airlines that organize ‘micro-events’ up in the air in order to put an original twist to the flight, the rise of brand collaborations to improve the passenger experience, and the popularity of generosity as a marketing tactic – South African LCC kulula.com and Unilever-owned Robertsons Herbs and Spices recently surprised unsuspecting kulula.com passengers on flights from Johannesburg to Cape Town with a three-course fine dining experience courtesy of Robertsons Spices.

On March 5th,  bloggers and food journalists from Cape Town and Johannesburg were invited by kulula.com to a surprise flight to Johannesburg, and on the return flight to Cape Town, South African celebrity chef and MasterChef South Africa judge Reuben Riffel introduced the surprise three-course meal which he had designed, and which was prepared by airline catering company Foodirections.

Riffel introduced his 3-course menu, emphasising that the flavours had to be stronger, due to the 35000 feet height at which the meal was eaten. The starter was a feta and leek tartlet; the main course a pistachio and black pepper crusted beef fillet; ended off with a dessert of ‘milk-a-roon mini sweet short crust pastry filled with cinnamon and mixed spice custard and Turkish delight’.

Three other kulula.com flights from Johannesburg to Cape Town surprised passengers with the same three-course meal. Read full article »

Kulula gets the attention with ‘Flying 101’ aircraft livery

Image courtesy flickr user shanair

South African low-fare airline kulula.com has come up with a funny livery design. One of their Boeing 737-800 is called ‘Flying 101’ and the design covers the planes exterior in a tongue-in-cheek aircraft guide to the various parts of the planes interior, such as the ‘throne zone’ where the exit seats are located. Kulula says the ‘Flying 101’ branding idea is a result of its strategy to demystify air travel for its passengers.

Although, the ‘Flying 101’ aircraft will land in Johannesburg 2 more weeks from now (on 8th February 2010), it has already been a worldwide hit on the Internet after being seen by plane spotters enroute to South Africa. The plane is part of a fleet expansion of eight Boeing 737-800s, each with a unique livery. The second Boeing is currently undergoing its transformation and will look like an oversized container box, with the words ‘this way up’ printed on its side. Some of kulula’s current aircraft liveries include the ‘cow’ plane, ‘camo’ plane and ‘the jetsetter’ plane.