Malaysia Airlines

Malaysia Airlines iPhone app uses augmented reality to offer flight deals

Malaysia Airlines (MAS) has developed an ‘augmented reality’ app for the iPhone 3GS and 4. Augmented reality combines a camera, GPS and compass in a smartphone to enable the phone’s camera to recognize an object or place that a user is pointing to. The MAS MHdeals app lets the user see the cheapest MAS tickets when they point their handset in the direction of a destination the airline flies to. See this video for a demo of the app. 

In Malaysian’s own words: “MHdeals is an iPhone augmented reality application that uses the GPS to determine your location and display the nearest airports from which you can access great deals. You simply hold the phone in front of you in the direction of surrounding airports and select one to view flight offers. Passengers can then book their flights through the MHmobile application.” “It’s a fun and interactive way to choose your destination, book a ticket and then fly,” says CTO Jim Peters of aviation technology specialist SITA, who developed the app. Read full article »