Singapore Airlines

Singapore Airlines goes digital with in-flight magazines

Singapore Airlines has introduced an electronic version of its its three in-flight magazines – SilverKris (in-flight magazine), KrisShop (sales catalogue); and KrisWorld (entertainment guide) – on its KrisWorld in-flight entertainment system. The digital magazines will be high resolution and passengers will be able to choose their own font, search by keyword, and zoom in to aid reading. Singapore Airlines says it is the first in the world to offer an e-magazine. The e-magazines are part of a trial with a Singapore-based company, SmarttPapers Aviation. and Singapore Airlines says it eventual goal is to create a paperless aircraft.

The airline may extend the initiative at a later date to cover other publications, including menu cards and the more than 100 international and local magazines carried in the cabin. This is “in line with efforts to reduce the amount of paper carried on board, thus reducing weight and saving fuel”, the carrier said in a statement. “E-books and e-magazines have gained popularity and we want to offer these to our customers.” The digital magazines made their debut on 2 B777-300ERs on 31 July, and will be followed by 2 A380s, before being rolled out Singapore Airlines aircraft equipped with the Panasonic eX2 IFE system. Read full article »