Spring Airlines

Chinese LCC Spring Airlines trials faster boarding procedure using fruit signs

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By Raymond Kollau, airlinetrends.com

We have reported several times before how airlines target the rapidly growing middle classes in emerging markets in innovative ways. For example, in Brazil TAM sells tickets via kiosks located at low-end retail chains and at subway stations. The airline also allows customers to pay their ticket in multiple installments and provides ‘how to fly’ advice to first-time flyers.

In East Africa, airlines such as Kenya Airways and Uganda Airlines have partnered with ‘mobile money’ providers like M-PESA and Airtel Money to allow people without a bank account to purchase air tickets via their mobile phone, while in the Philippines, Phillipine Airlines lets customers without a credit card book their ticket online and then pay at a nearby 7 Eleven store.

First-time flyers
Another airline that has come up with creative ideas to accommodate the large group of first-time flyers is Chinese low-cost carrier Spring Airlines.

Spring Airlines has trialled a new boarding strategy by using fruit signs to guide passengers – especially those who travel by air for the first time – as seat numbers can be hard to find and can be confusing for those who have little experience in travelling by air.

During the Chinese New Year travel season Spring Airlines was expecting a large number of novice passengers and the airline used a visual solution to help passengers find their seats more quickly and and ease congestion in the aisles.

On February 11, passengers on flight 9C8881 between Shanghai and Shenzhen found 4 different fruit signs printed on their boarding passes which corresponded to the seats in four sections – rows 1-2 (blueberry), rows 3-12 (kiwi), rows 13-21 (apple) and rows 22-33 (tangerine). Read full article »

Chinese low-cost carrier Spring Airlines first to equip cabin crew with Google Glass

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By Raymond Kollau, airlinetrends.com

This year, wearable tech devices are joining the digital mainstream, and airlines are jumping on the wearable tech bandwagon in order to test new applications as well as position themselves as forward-looking.

Earlier this year, Virgin Atlantic’s six-week trial – featuring Google Glass and Sony SmartWatch 2 devices – in its Heathrow lounge creating a huge wave of publicity for the airline, while airlines such as Vueling, Iberia and airberlin have recently launched boarding passes for smart watches.

Spring Airlines
Meanwhile in China, WCARN reports that the country’s first low-cost carrier Spring Airlines has equipped flight attendants with Google Glasses on a flight from Shanghai’s Hongqiao Airport to Chengdu, becoming the world’s first airline to deploy the device inside the cabin. Spring Airlines says it is embracing wearable devices to stay at the forefront of passenger service innovation.

Details of the specific functionality provided via the Google Glasss devices are scarce, other than Spring Airlines saying that by wearing Google Glasses, Spring Airlines’ flight attendants can get passenger information more intuitively and for example, the name and seat number of passengers shown on the device little screen (image here), allows flight attendants to serve passengers who want to to buy food more accurately and timely. Read full article »