Sun Country Airlines

Sun Country Air employees wrap their cars in ads to provide airline with free ‘carvertising’


Minneapolis-based low-cost carrier Sun Country Airlines earlier this month (August 2010) launched a new ad campaign through which employees have volunteered to wrap their cars in ads for at least three months. More than 60 employees were selected to participate in the campaign, and there are even more names on a waiting list, the airline said. The ads call attention to specific travel destinations and feature cartoon-like drawings that correspond with each location. Although the ad-wrapped cars are planned to be on the road for the next three months, Sun Country Air says many employees have indicated that they will keep the ads even longer. 

According to Sun Country the employee car wrap campaign is not a matter of saving on advertising, but more so that it is a unique way to communicate its message which may be more effective than traditional ad mediums. “It catches people’s attention more so than billboards and radio. It’s a unique way to get our message out,” said Heidi Bausch, marketing manager at Sun Country. The airline’s employees do not receive any benefits from wrapping their cars with the ads.
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JetBlue, Sun Country Air offer all-you-can-fly passes

U.S low-cost airlines JetBlue and Sun Country Airlines are issuing all-you-can-fly passes to drum up sales during the traditionally sluggish travel period between the summer vacation and winter holiday seasons. JetBlue is bringing back its ‘All-You-Can-Jet’ pass that allows customers to travel to an unlimited number of cities in JetBlue’s network over a one-month period. The USD699 pass is valid seven days a week for flights between September 7 and October 6, 2010. Travelers can also choose a USD499 pass that excludes travel on Fridays and Sundays. Every available seat on every flight is available with no blackout dates, although there is a limited number of All You Can Jet (AYCJ) passes available. Last year, the first time JetBlue offered the AYCJ passes, they sold out in two days. (Update: this year they sold out in 2.5 days).

JetBlue’s first AYCJ campaign brought huge exposure to the airline, as customers documented their travels on blogs, Facebook and Twitter. Travelers used the pass for tours of everything from the nation’s sports stadiums and music meccas to a 30-day nationwide job search or to raise money for charity. Says Robin Hayes, chief commercial officer for JetBlue Airways,  “Last year, our AYCJ Pass inspired customers across our network to set out for more face time with important clients, visit 30 cities in 30 days or to live inside airport terminals across the country. We look forward to seeing how this year’s community of Jetters use the pass.”
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