18 October 2010 | The A380 has 50 percent more floor space than a B747, but on average only has a third more seats, which leaves the remaining 15 percent of space available for larger seats and customized areas. This has allowed airlines to launch flagship products that have generated lots of attention, such as First Class suites, onboard bathrooms, showers, changing rooms, bars and lounges. At the other end of the spectrum, and also as a sign of more modest cabin interiors in leaner times ahead, airlines have gotten creative in designing small practical innovations that make life a bit more comfortable onboard. Some examples.
Air New Zealand (ANZ) in January 2010 unveiled a radical new design of the cabins on its new B777-300s, including the ‘SkyCouch’ seat in Economy and the ‘Spaceseat’ in Premium Economy. The airline’s new design also extended to small comfort innovations, such as a ‘slip on pillow’ which goes over the winged headrest in Economy and eliminates the nuisance of pillows falling down and the need for inflatable neck cushions. In Premium Economy, ANZ’s new Spaceseat has no legrests, but instead features a bean bag style cushion, which the airline affectionately calls ‘Otto’ (short for ottoman). Otto can be moved around freely and enables passengers to create their own position for sleeping rather than being restrained by an uncomfortable, stiff leg rest.
On a long flight, it is advisable that passengers stretch their legs from time to time. SAS took this advice a step further and installed a ‘stretch bar’ between the premium economy and business class cabins, so passengers can stretch their backs as well. Read full article »
14 October 2010 | Latvian national airline airBaltic is the first airline in Europe (and the second airline worldwide) to introduce the Apple iPad for inflight entertainment. The airline has teamed up with Bluebox Avionics to make the devices available to airBaltic passengers in the coming winter season, which starts in December 2010. The fee to rent an iPad inflight is expected to be a bit more (EUR9) than the amount airBaltic currently charges for its portable IFE device. The announcement by airBaltic is the latest in a series of introductions by airlines of the popular iPad device which was launched in January 2010. An overview of the initiatives sofar.
In June 2010, Qantas low-cost subsidiary Jetstar became the first airline in the world to offer the iPad for rent in a month-long trial on the Melbourne-Gold Coast and Melbourne-Cairns routes. Passengers could rent the device for AUD10 (USD8.50, EUR7.00) for the duration of the flight. The carrier at that time said it had bought several hundred iPad devices, with thirty units available on each test aircraft. Jetstar recently revealed the test was a success and that it is negotiating with Apple for ”thousands” of the devices for its fleet. The carrier is reportedly planning to begin roll-out of the device on 55 aircraft later this month and says that, based on the popularity of the trial, the number of iPads allocated to each aircraft has substantially increased.
According to Flight International, Malaysia Airlines (MAS) also plans to introduce iPads onboardwithin the next six months. The carrier plans to initially introduce iPads on its A330s, which only offer main-screen entertainment, and MAS is also considering bringing iPads on board some of its B737s. Despite being a full-service carrier, MAS has not ruled out charging passengers a fee or deposit to use the iPad. One option could be for passengers to book an iPad with their ticket purchase. Read full article »