Branded Experience: China Airlines’ A350 showcases Taiwan’s nature

As the airline industry has always captured people’s imagination, airlines can tap into their country’s heritage to incorporate a bit of storytelling into the passenger experience. Legacy carriers in particular can benefit from their ‘flag carrier’ status to differentiate from cheap and cheerful low-cost airlines.

Going local provides airlines – and their countries of origin – with a ‘soft power’ tool to showcase their national heritage and offer passengers a way to experience local culture onboard – even when they are only flying the airline to transit to a third country. This also resonates with consumer trends such as authenticity, storytelling and the rediscovery of national and regional identities in a rapidly globalized world.

Airlines that are doing a good job in this perspective are Finnair, Icelandair, SWISS, Hawaiian, Etihad, Air New Zealand and China Airlines. For more on this ‘branded experience’ topic, see this excellent article by Marisa Garcia.

Flying Ambassador of Taiwan
In 2014, China Airlines launched its ‘NexGen’ program with a design team led by Taiwanese designer Ray Chen.

Moving beyond the generic grey and blue cabin environments, Chen sought to design a cabin environment that – in China Airlines’ words “serves as a platform to showcase Taiwanese culture and setting foot into our cabins is like stepping into a traditional Chinese landscape painting.”

For example, the cabin walls and seats of China Airlines’ B777-300s and A350s are decorated with finishes of persimmon wood grains, as well as the table surfaces of the seats in Business. Persimmon is an edible fruit whose tree is symbolic to good wishes.

Apart from the wood veneer finishes, the cabin is also covered in a dark carpet with geometric images of the persimmon fruit. The negative spaces of the caligraphic drawings are of light gold colors while the positive spaces are dark blue. Furthermore, lavatories on the A350 also follow the local design philosophy in having a Chinese landscape ink painting on the wall. Read full article »

Short-hauling: Spanish regional airline Air Nostrum wants to operate high-speed rail routes

As short-haul flying is mostly a tedious, uncomfortable experience with lots of queuing and waiting, while at the same time a growing number of consumers have become more conscious about the environmental impact of air travel, the popularity of high-speed rail as an alternative to short-haul flying has steadily been growing.

Compared to air travel within a range of around 700 kilometer, high-speed rail means less hassle, because of direct connections between city centers, lighter security and luggage regulations, and a much more comfortable journey.

In Europe, for example Eurostar’s London-Amsterdam service – which was launched in April this year – has proved such a success that the train operator expects to operate a third and possibly even a fourth daily service from next year on.

And on many city pairs, high-speed rail now has a much higher market share than air travel. For example, between Madrid and Barcelona, 65 percent of the market has moved to high-speed rail, while ItaloTren has a market share of 75 percent between Milan and Rome. In Japan, the Shinkansen for a long time has a market share of over 85 percent on the routes between Tokyo and Osaka and between Kyoto/Osaka and Fukuoka.

And as Google Flights nows shows Deutsche Bahn as alternative to a flight when searching for a fare between for example Amsterdam and Frankfurt (a journey of over 400 km), ‘short-hauling’ via high-speed rail is on track for further growth.

High-speed rail as feeder
Several airlines and rail companies are already working together to provide travellers with a seamless ‘intermodal’ connection, effectively using high-speed rail as feeder service to long-haul flights.

For example, Lufthansa Express Rail is a collaboration between the airline and Deutsche Bahn and provides passengers with an integrated booking from 8 destinations throughout Germany to and from Frankfurt Airport. This means reserved seats on the train, remote baggage check-in, plus a guaranteed connection. Lufthansa will expand its Express Rail service to 20 German destinations by mid-2019. Read full article »

China Airlines mobile app lets passenger pre-order duty free, pre-select meals, and book high-speed rail tickets

Passengers, spoilt by availability of user-friendly apps on their smartphones that allow them to manage many parts of their daily life, are raising the bar for airline apps to become more relevant as well.

Digital travel companion
At the same time many airlines are working to evolve their app into a ‘digital travel companion’ in order to extend their service beyond just flying passengers from A to B, and generate some ancillary revenues in the process.

Describing its mobile app as a “personal travel secretary,” China Airlines’ app features innovative functionality that goes beyond the regular airline app basics of searching, booking, seat selection, check-in, and flight status.

Ancillaries, recommendations
Besides offering passengers the option to purchase ancillary services such as excess luggage and in-flight Wi-Fi, the China Airlines app provides recommendations on destinations and duty free items. The suggestions are based on the data of passengers who are logged into the app and uses elements such as the flight history and duty free purchasing records of members – as well as data of members with similar attributes – to generate personalized recommendations.

Duty free items can be purchased via China Airlines stand-alone SkyBoutique duty free app, which is accessible linked to the main China Airlines app.

Pre-select Business Class meal
Many airlines today – ranging from Singapore Airlines to American Airlines – give passengers in Business with the option to pre-select their meal. This gives frequent travellers more meals to choose from, while it allows the airline to plan and load more efficiently and reduce waste.

However, several airlines still only allow passengers to pre-select their meal via the website, or even the phone, while this kind of service is a typical mobile app feature, as it offers passengers a convenient way to add their preferred meal to their booking in the run-up to their flight.

Similar to Qantas and Qatar Airways (among others), China Airlines Business passengers can select their preferred meals via the mobile app and choose from 10 different meals to pre-order 14 days to 24 hours before departure. Read full article »

Transavia offers passengers the option to order a breakfast box for pick-up on arrival

Much has been said how airlines should evolve/transform into travel platforms that provide passengers with relevant products and services during their journey from door to door. Think airport transfers, baggage pick-up and delivery, duty free delivery on arrival, etcetera.

These kind of convenience-based services are taking off in a response to the expectations of customers used to manage their life from their smartphone in an ‘on-demand’ economy.

Beyond the flight: Groceries
A new example of how airlines are thinking beyond the flight is a pilot between Dutch LCC Transavia and Holland’s major retailer Albert Heijn which aims to ease the woes of travellers who find an empty fridge and a closed supermarket when returning home, for example in the evening or on a Sunday.

Similar insights have led retailers such as Tesco to trial a QR shopping wall trial at London Gatwick back in 2012, while Lufthansa has held trials with German supermarkets Rewe and Edeka to let passengers order groceries via its FlyNet inflight wifi portal for home delivery.

Appie Fly
Appie Fly is a joint experiment by Albert Heijn and Transavia that allows passengers on all inbound Transavia flights to Rotterdam The Hague Airport to order fresh breakfast boxes and then collect them after arrival. The breakfast boxes can be picked up from the Appie Fly collection point, which is located at the Illy Coffee Corner in the arrival hall of the airport.

Passengers can place their orders online when checking in for their flight to the Netherlands via Transavia’s mobile responsive website. The ‘Welcome Home’ boxes, which are sufficient for two people, offer two varieties of breakfast and are priced at euro 12.50 each. Read full article »

Philippine Airlines A350 features innovative lighting design by LIFT

This article first appeared on THE DESIGNAIR

Philippine Airlines’ A350 – featuring a brand new cabin product – will soon start flying on its long-haul city pairing of Manila to London Heathrow. The lighting system onboard might not have taken the limelight, but it certainly creates it, designed as part of a truly holistic cabin concept.

“Following on PAL’s A330 retrofit and new A321neo with fully flat beds in business class, the A350 program was about underlining the airline’s positioning as a full-service, global network carrier,” says Daniel Baron, owner of LIFT Strategic Design. “So it was important to look beyond the usual color, material and finish, and communicate ‘the heart of the filipino’ in a brand new way.”

Branded Experience
It is true that in many cabin design programs, mood lighting is often considered after the rest of the trim and finish is in place due to the still-siloed approach to the passenger experience. “In the case of the PAL A350, the robust lighting system gave us the ability to make mood lighting an integral part of the onboard experience, with distinct scenes designed around country, culture and brand. We aimed for a new level of differentiation, a new emotional connection,” says Baron.

LIFT has worked with Philippine Airlines on a variety of projects for over a decade, which meant that Daniel has spent a large proportion of his time in the Philippines. “Thanks to those experiences, we understand well the character of the nation and the aspirations of the staff. We wanted to communicate the spirit of a nation that prides itself on hospitality, on generosity, on celebrating life.”

Welcome Home
Over five million Filipinos work outside their country, many for years at a time, sending money home to support parents and send kids to school. “They may be flying in economy class, but in my mind their hard work and sacrifices make them super VIPs. A lot of time was spent developing lighting scenes that would instantly say, from the moment they board the aircraft, ‘you’re already home’.” Read full article »

Finnair’s A350 features a host of innovative passenger experience elements

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By Raymond Kollau

Finnair has been the first European airline to take delivery of the A350-900 and the third carrier worldwide (after Qatar Airways and Vietnam Airlines). Finnair’s 297-seat aircraft is configured in three classes with 208 seats in Economy, 43 in Economy Comfort and 46 in Business.

There is a lot to like about Finnair’s (and its design agency dSign Vertti Kivi & Co) approach towards designing the A350 onboard experience, which features several innovative elements.

1. Welcome Onboard: Galley Screen
On most widebody aircraft passengers enter the cabin at the so-called door 2 and often their first impression is the sights of an industrial-looking galley area. Finnair has come up with a clever (and economic) solution by installing galley screens that are lowered when passengers are boarding and which feature a striking photo.

Marisa Garcia from FlightChic summarizes it nicely: “There is a very clever introduction of Finland’s lush green nature with a calm forest image in a galley screen, which I found was an attractive detail. It helps the cabin feel fresh, quieting the disturbing visual noise of galley equipment. It’s really a very simple thing, but Finnair took the time to consider it.”

2. Mood Lighting: Northern Lights
A remarkable feature of the cabin is the dynamic mood LED lighting. When passengers board the plane, they are greeted by the sight of clouds drifting across a blue sky throughout the cabin (video), while cool Nordic blue shades resembling the Northern lights will set the mood as the plane approaches Helsinki.

In all, there are 24 lighting schemes, and for example a warm orange glow can be created to suggest an Asian ambience on flights to the Far East. Says Juha Järvinen, Finnair’s Chief Commercial Officer, “Finnair’s new Airbus aircraft feature a cabin interior largely based on the Space Alive concept developed by dSign, where the main idea is to change the mood of the cabin space as the flight progresses.”

The mood lighting is also integrated with the in-seat IFE system. Jouni Oksanen, VP Digital at Finnair tells Hangar.no, “We’ve also added a timeline for dimming of the displays. This means that during the flight the screens will adapt to the time zones the aircraft passes. When it’s night outside, it will be night on the screens so it does not light up a whole bunch of bright displays that disturbs people who want to sleep.”

3. Business Class: Ladies’ Room
Female passengers in Business Class have access to a dedicated Ladies’ Room which is stocked with cosmetics and other supplies from Finnish brand Clean (images here and here). Australian Business Traveller reports that the ladies-only lavatory will be made available to “high-flying hommes” in the event that there’s a higher than usual proportion of men to women in business class, but as a rule it will be reserved for women. Read full article »

Jeju Air offers passengers on overnight flights the option to stretch out

Moving beyond the low hanging – and very profitable – ancillary fruit of checked bags, advance seat reservations, extra legroom seats and last-minute upgrades, airlines are becoming more creative in generating revenues beyond just the ticket fare.

One way to approach ancillary innovation is to look at the different needs passengers travelling in the same class may have. For example, SWISS has recently introduced a fee to pre-reserve one of the popular solo business class seats on its A330 and B777-300ER aircraft.

In Economy, airlines are increasingly offering passengers options for more comfort at a time when seat density is increasing and load factors are high.

Empty Seat Option
South Korean low-cost carrier Jeju Air – which flies between South Korea and Japan, China, Taiwan, Guam, Saipan, The Phillipines, and Bangkok with a fleet of 26 single class B737-800s – has come up with a clever, hands-on, way to generate last-minute ancillary income, low-cost style.

About two years ago, Jeju Air introduced a ‘Side Seat’ offer, which is similar to OptionTown’s ‘Empty Seat Option’ (adopted by airlines such as AirAsia X, Vietnam Airlines and Spicejet), and lets travellers purchase one or two seats next to their own seat, in an effort to sell last-minute seat inventory.

Whereas the Empty Seat Option lets passengers purchase an option to a possible empty seat for a small fee and be notified if an empty seat is available 1 to 3 days before their flight, Jeju Air’s passengers can only book the additional seats at their departure airport on the day of the travel (up to 1 hour before boarding).

Jeju Air’s ‘Side Seats’ are priced at USD 10 for domestic routes, USD 25 on routes to and from Japan and China’s Shandong region, USD 30 on flights between South Korea and Southern China and Taipei, whereas the fee for a last minute extra seat is USD 50 on routes to and from Southeast Asia (Philippines, Vietnam, Thailand) and Oceania (Guam, Saipan). Read full article »

Lufthansa uses VR to sell last-minute upgrades to Premium Economy at the gate

Airlines are becoming more creative in selling ancillary services to passengers in order to increase revenues per seat. For example, many airlines today offer passengers the option to place their bids in a blind auction for an upgrade to a premium seat, while airlines such as KLM and Emirates invite passengers to contact the tablet-equipped crew if they want upgrade to another cabin at the very last minute onboard.

Selling upgrades at the gate
Lufthansa has recently trialled an innovative way to sell upgrades to Premium Economy at the departure gate. Earlier this year, the airline used virtual reality (VR) glasses at its Frankfurt Airport hub as a way to tempt Economy Class passengers to purchase an upgrade to Premium Economy right before their departure.

By inviting passengers to put on some VR glasses and take a 360 degrees view of how the Premium Economy seat and cabin looks, Lufthansa hoped passengers booked in Economy would become more interested to purchase an upgrade.

As Lufthansa put it: “Because what legroom and premium service really mean in Premium Economy can be best demonstrated in three-dimensional form.”

For two weeks flights were selected for the VR-based promotion on a daily basis, choosing those where there were still enough seats free in Premium Economy. Up until 40 minutes before departure, passengers were given the chance to virtually try out Lufthansa’s new travel class in 3D. Read full article »

Lufthansa partners with Nespresso to offer passengers quality coffee at the gate


images by Raitis Steinbergs, Alessandro Teglia

For years, Lufthansa has been one of the very few airlines – if not the only one – to offer passengers waiting for their flight at the gate complimentary coffee, tea (image), and newspapers at main airports around Germany, including its Frankfurt and Munich hubs.

Or as Lufthansa has stated in the past: “Offering hot beverages to passengers prior to departure is a long Lufthansa tradition. Lufthansa first began offering hot coffee and tea from large thermos flasks in the mid-80s and the first automatic vending machines serving freshly brewed coffee were installed at airports in 1993.”

However, similar to any other full service carrier around the globe who is looking to rationalize every cost item, Lufthansa has to rethink these kind of free amenities. Instead of cutting costs by simply terminating the free hot beverages and print newspapers the airline has come up with a smart alternative that taps into trends such as ‘paid premium’ and digitalization.

Coffee at the gate
Following trials in the first half of 2015 at selected gates at Frankfurt and Munich airports, Lufthansa a few months ago partnered with Nespresso to bring the ubiqituous coffee capsules to the gate area.

The premium Nespresso coffee doesn’t come for free though. Passengers can choose from regular coffee, espresso, cappuccino ior latte macchiato (the latter with fresh milk), each at the cost of 2 euros. For those passengers who might consider bringing their own coffee pods: For the business market, a different pad-shaped system of Nespresso pods exists which are not interchangeable with the consumer capsules.

According to Lufthansa, a total of 20 Nespresso Coffee Points have been placed throughout Frankfurt and Munich airports so that passengers from different gates can access the machines. Read full article »

SAS opens its second off-airport City Lounge at Stockholm Central Station

THIS ARTICLE FIRST APPEARED ON FLIGHTCHIC

SAS will open a new city lounge at Stockholm’s Grand Central station, which offers flyers all the exclusivity and comfort of membership in a private club.

The opening of the new club follows the successful launch in June of last year of the first SAS City Lounge, located in the heart of Stockholm’s business district, in Stureplan.

Stockholm Grand Central
The new 600 square meter lounge is located at Stockholm Grand Central station, approximately 150 m from the Arlanda Express airport train, and offers the same private-club service as the original SAS city lounge, also opened in partnership with No18 Office & Lounge.

Guests enjoy free WiFi, reception and concierge service, open work spaces and telephone rooms, as well as complimentary coffee and tea. Meeting and conference rooms are also available to rent.

“The positive reaction to the first SAS city lounge in Stureplan underlined the growing demand for such services, and how much customers appreciate the exclusive membership-club feeling and the opportunity to do their work when and how it suits them,” the airline states in its announcement.

New ways of working
The new lounge’s proximity to direct train and bus services to Arlanda is intended to be more convenient to business and leisure travellers alike, and keeps step with the airline’s focus on satisfying productivity flyers. The service model appeals both to traditional business travellers and entrepreneurs, including freelancers who can make the most of comfortable temporary offices to hold their meetings in the city.

“We continuously aim to improve our offer to our frequent flyers. Inspired by other membership clubs around the world, we now offer people who fly with us frequently opportunities to meet, work effectively or simply relax in a comfortable environment,” says Stephanie Smitt Lindberg, VP Customer Journey & Loyalty, SAS. Read full article »

Air France and star chef Joël Robuchon partner with Foodora to promote their cuisine

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As the flag carrier of a country that prides itself on its culinary excellence, Air France in the past years has been creative in promoting its onboard cuisine.

Besides partnering with many Michelin star chefs (like many carriers do), the airline regularly invites a chef to join a flight to personally introduce a new menu to passengers in Business and First.

A few years ago, Air France also toured with a food truck around Manhattan handing out free samples of its inflight meals to the public.

Now, in an ‘on trend’ initiative that builds upon the popularity of food delivery services such as Foodora, Deliveroo, GrubHub and Uber EATS, Air France has launching the ‘Bon Appétit’ campaign in Montreal.

To coincide with the grand opening of his new L’Atelier de Joël Robuchon restaurant in Montreal, Joël Robuchon – known as the chef with the most Michelin stars in the world –  has partnered with Air France and delivery app Foodora to give Montreal residents the chance to have a free three course meal delivered directly to their homes.

The offer runs from 9 to 15 December 2016 and each day 10 menus are made available via Foodora. Those who want to order the gourmet menu have to use a discount code (BONAPPETIT) to have the 3 course meal – which is priced at CAD 95 – delivered for free. All dishes are prepared in the chef’s new restaurant which opened to the public on 7 December. Read full article »

Qantas lets lounge visitors order their coffee via their smartphone

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Taking a cue from Starbucks’ mobile ordering service, as well as fellow down-under airline Air New Zealand’s coffee ordering service, Qantas recently introduced a new service at its lounges across Australia that invites lounge visitors to order their barista-made coffee via their smartphone.

In an effort to offer peace of mind to busy travellers who have navigated traffic and queues at security before having to line up again in the lounge to get a barista-made coffee, Qantas has partnered with Skip, a free app that helps customers “skip the queue” by ordering and paying for coffee and food.

In the Qantas Clubs alone, baristas brew over 1,000 cups of tea and coffee every day. In an average week the Sydney Qantas Club sees the biggest demand for coffee, with 6am to 7am being the peak demand time.

The mobile ordering service has been available since July 2016 and the Skip app can be used to order coffee at Qantas Clubs and Business Lounges at Adelaide, Brisbane, Canberra, Melbourne, Perth and Sydney domestic airports.

Qantas passengers using the Skip app can also select the time they want to collect their coffee and receive a text message when their order is ready. In addition, touchscreens have been installed around the lounges so those who aren’t Skip users can order before walking up to the bar.

According to Skip general manager Bill Bizos during the soft launch most people preferred downloading the app to using kiosks. Read full article »

JetBlue new Boston – New York shuttle service offers free coffee and bagels to take onboard

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images: Harry Spencer, Adrian Leung, InsideFlyer

Routes with a large number of business travellers travelling back and forth on the same day for meetings are a very lucrative market for airlines.

Examples of busy business corridors include New York and Boston, Chicago, Washington, as well as Los Angeles and San Francisco in the USA, London and Amsterdam, Paris, Frankfurt in Europe, Tokyo and Osaka and Shanghai and Hong Kong, Beijing in Asia. Besides strong competition between airlines, these shuttle routes also face increasing competition from high-speed rail services.

We have reported before how Delta aims to increase frequent flyer loyalty on routes between New York and Boston, Chicago, Washington, as well as Los Angeles, San Francisco and Seattle by improving the amenities on the ground and on board.

JetBlue Shuttle
Now JetBlue has set its eyes on the lucrative shuttle market. At the end of October, the airline lauched its first shuttle service between New York LaGuardia and Boston Logan offering 6 daily return flights.

Having stepped up competition in the transcontinental market in 2013 with its new A321 aircraft that feature the Mint Business Class, as well as amenities like an inflight snack station, JetBlue stated it plans to inject more competition into the Boston-New York airline ‘shuttle’ market, which is currently being dominated by Delta and American Airlines.

According to investment publication The Motley Fool, the airline shuttles have lost customers to rail travel since Amtrak debuted its high-speed Acela Express service between Boston and Washington in late 2000.

“Travel between Boston and LaGuardia is ready for a little JetBlue reinvention,” said Jamie Perry, VP Marketing, JetBlue. “For years, one of the northeast’s busiest travel routes has been plagued by high prices and a lack of creativity. Our Boston-based business customers and anyone who has been forced to pay up or make the long drive will love this new option.” Read full article »

KLM adds passenger reviews and ratings to flight search results

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Recently, a growing number of online travel agents and airlines have partnered with third-party data providers TripAdvisor and Routehappy to help customers learn more about the quality of their flight.

By sharing candid details of the passenger experience airlines could move beyond commodity pricing and beyond competition solely on fares, instead giving customer fact-based metrics about their products which would justify a higher fare.

There is an important precedent for this change in consumer mindset in the hospitality sector. Today’s informed and savvy travellers are making their hotel choices based on ‘reputation pricing’ —the correlation between a brand’s online reputation and the premium it can charge. This shift from ‘sticker price’ bookings to bookings based on the quality of the experience has been one of the big positive effects of TripAdvisor on the hotel industry.

Rate My Flight
Social and digital frontrunner, KLM is taking transparency to the next level by sharing the feedback it gathers directly from passengers with customers who are looking to book a ticket with the airline.

After extensive experimentation, KLM started showing star ratings and reviews in the search flow of the KLM website in June of this year.

Customers searching for a flight can see the actual reviews from previous passengers who have flown that flight in the past, based on reviews collected from KLM passengers using the airline’s ‘Rate My Flight’ feature. Read full article »

Aeromexico reimagines B787 galley as entrance lobby and self-service area

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THIS ARTICLE FIRST APPEARED ON THE DESIGNAIR

Aeromexico has taken delivery of it’s new Boeing 787-9 and with it, a brand new Classe Premier product designed for the long-haul routes the aircraft will fly. Adorned with the Quetzalcoatl one-off livery, the aircraft will surprise its passengers both outside and now inside too.

Super Diamond
With the airline currently offering a 2 x 2 x 2 configuration on the current 787-8’s that Aeromexico fly, this new cabin is a giant leap ahead in passenger comfort and space. The new seats now are configured in a 1 x 2 x 1 configuration with every passenger now receiving aisle access, a first for the Mexican carrier.

The 36 seats by B/E Aerospace have been upgraded from the side-by-side Diamond range to the new Super Diamond range, which offer increased passenger space and privacy, similar to those found on Qatar Airways 787s and feature 18inch touchscreen hi-def screens and also now live TV channels.

Espacio Premier
As well as a large spacious business class cabin, the entrance way at Door 2 has been completely redesigned by New Territory, spearheaded by Luke Miles, the same creative director that reimagined much of Virgin Atlantic’s inflight product over the last decade. So it is no surprise to see a communal walk-up bar space re-emerge on this aircraft.

New Territory’s design for the onboard social space (known as ‘Espacio Premier’) however, has taken a departure from the more prescriptive bar space with limited seating to a more welcoming kitchen-style environment which is more intuitive and less disruptive to the natural LOPA of the aircraft. Read full article »

EVA Air next airline to roll out Rimowa’s digital luggage tag

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THIS ARTICLE FIRST APPEARED ON FUTURE TRAVEL EXPERIENCE

EVA Air has become the first Asian airline to adopt the RIMOWA Electronic Tag, the first fully integrated mobility solution for luggage.

RIMOWA Electronic Tag, which is already used by Lufthansa, will be implemented system-wide by fellow Star Alliance carrier EVA Air from 1 December. The exclusive announcement was made at Future Travel Experience Asia EXPO 2016 at the Marina Bay Sands in Singapore. RIMOWA also hosted an after-show event at its Marina Bay Sands store to mark the occasion.

The RIMOWA Electronic Tag suitcase features an embedded digital bag tag, which can be updated by passengers using the airline’s app. Passengers can submit data from their smartphone with just one tap, via Bluetooth, to the RIMOWA Electronic Tag and the e-ink digital display is updated with exactly the same information that would appear on a paper bag tag.

Dieter Morszeck, President & CEO of RIMOWA, said: “We are proud to be working with such a strong and experienced partner as EVA Air. The launch of RIMOWA Electronic Tag in Asia represents another milestone on the road to digitalisation in the travel industry.”

While EVA Air joins Lufthansa as an early adopter of the pioneering RIMOWA Electronic Tag solution, a number of other airlines are currently trialling the solution ahead of potential implementations in the near to medium term.

Emirates partners with Costa Coffee, Moet & Chandon and Voss for in-lounge bars

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THIS ARTICLE FIRST APPEARED ON THE DESIGNAIR

Emirates has unveiled their newly renovated business class lounge in Dubai International Airport’s concourse 2 after two years of work. At a cost of USD 11m the newly renovated space includes three new dining and drinking experience areas.

The new offering is in addition to the seven other locations within the vast lounge with gourmet cuisine prepared by on-site chefs and a complimentary full bar service, which includes premium wine, spirits and champagne.

The new spaces are all prime examples of brand experiences that are opening in lounges around the world, such as Etihad and Six Senses, Qantas and Rockpool or Air France and Clarins. Emirates has recently partnered with Costa Coffee, Voss water and the long-lasting relationship with Moët Hennessy is now also reinforced in the lounge experiences as well as onboard.

‘Barista Experience’
In the new lounge Costa has brought a ‘Barista experience’ to the lounge around the clock, with flat whites, Italian coffee blends and signature pastries on offer to passengers needing a strong wake up mid-journey. Read full article »

Delta raises the bar in Business Class with new enclosed ‘Delta One Suites’

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THIS ARTICLE FIRST APPEARED ON THE DESIGNAIR

When airlines such as Qatar Airways have announced recently they are working on brand new Business Class seats and Emirates is working on new First Class suites, it was a surprising twist to see Delta, a US carrier, to leap-frog the Gulf-based competition with an adapted Thomson Aero Seating product by UK-based design agency Factorydesign.

Business Class ‘Suite’
The new Delta One Suite is the first Business Class cabin in the world to feature a sliding door for each suite – a feature normally saved for First Class passengers. The doors are a key part of Delta and Factorydesign’s collaborative efforts to improve customer comfort and privacy. The industrial design consultancy worked in close partnership with Delta and seat manufacturer Thompson Aero Seating throughout the design, development and engineering process to achieve this.

The word “cabin” is important in this announcement, as JetBlue’s Mint product offers 4 mini-suites on their aircraft featuring sliding doors, however, the rest of the seats don’t offer this level of privacy.

The seat may look familiar, and follows the traditional 1 x 2 x 1 staggered forward facing design that Delta has already adopted in many of its long-haul aircraft. In fact the product has more in common with SAS’ new Thomson Vantage XL seats that the London based design firm also worked on.

Privacy
The ability to add doors was driven by the A350’s extra width, explains Factorydesign’s senior designer Ryan Graham. “The high degree of customisation possible with Thompson’s seating platform enabled us to sit down and look at the potential we had when putting it onto a wider aircraft.”

“People like to have some privacy, and the feeling of ‘owning their space’, and this is exactly what the door provides. It is a major step-forward in Business Class travel. In the creation of the new Business Class Suite, Delta and Factorydesign extracted and interpreted the DNA of the Delta brand to create a unique three-dimensional product.” Read full article »

SWISS’ new Bombardier CS100 aircraft brings passenger-friendly cabin to regional jets

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Image by Andreas Spaeth

Aircraft manufacturers are creating new passenger-friendly cabin environments by re-thinking the fuselage structure and introducing more spacious cabins with larger windows and improved cabin pressurisation, among other innovations.

Boeing’s 787 Dreamliner and Airbus’ A350 cabins, as well as Airbus’ new AirSpace cabin exemplify this new design thinking for widebody aircraft. On narrowbody aircraft, Boeing’s SkyInterior cabin delivers cabin improvements, as does Zodiac Aerospace’s ISIS (Innovative Space Interior System) cabin featured on Delta’s A320-family aircraft.

Now these cabin improvements found on Boeing and Airbus aircraft are coming to regional aircraft with Bombardier’s new CSeries regional jet.

SWISS CSeries 100
In mid-July, the first CSeries 100 aircraft entered service with launch customer SWISS, and won the hearts of passengers and industry watchers alike.

As Aviation Week put it nicely: “Aerospace is driven by innovation” is a timeworn slogan used by industry executives and enthusiasts. Yet there hasn’t been a clean-sheet aircraft in the single-aisle segment for 28 years. To an outsider, this would seem odd—particularly as single-aisles comprise 70 percent of mainline jetliner production. Bombardier corrected that anomaly this month when the C-Series entered service with Swiss. After flying in the C Series and digging deeper into its design and systems, I’ve come to the conclusion that it is bringing significant value-creating technology into the market.”

Larger windows, wider middle seat, mood lighting
The CSeries aircraft contains a high usage of composite materials, is quieter, features larger windows, and the cabin features large, rotating overhead storage bins, allowing each passenger to stow a sizeable carry-on bag overhead.

The combination of the bigger windows and the higher ceiling make this smaller single aisle aircraft feel more spacious, while mood lighting can brighten up the space even more.  The aircraft also features two spacious lavatories. Read full article »

Ryanair lets passengers rate their flight via its mobile app

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In the past two and a half years, Ryanair has been busy upgrading its products and services, stepping up its digital innovation activities, as well as opening routes to main airport hubs in an effort – called ‘Always Getting Better’ – to appeal more to business travellers.

“This is not a PR stunt,” said CEO Michael O’Leary at the launch of the initiative, describing the Always Getting Better programme as a “transformative” evolution and a “fundamental change” in the way both he and Ryanair do business. ‘”If I’d known being nice to customers would have been so good for business, I would have done it years ago.”

Rate My Flight
As part of the third phase of the program – which focuses on digital innovation – Ryanair earlier this year added a ‘Rate My Flight’ feature to its app. Passengers who want to rate their flight have to download the regular Ryanair app, allow for push notifications, and are send the survey through the app upon landing.

The Rate My Flight survey asks passengers to evaluate each element of their flight, from boarding through food and drink provision to crew helpfulness and overall service standards. Ryanair says it uses the feedback to tweet and improve its offerings as much in real time as possible.

Feedback results
The ‘Rate My Flight’ intiative was trialled in March and went live in May of this year. Ryanar has just published the first feedback results, based on more than 8,800 passengers who used the ‘Rate My Flight’ function during June and July.

More than half of respondents (53 percent) rated their overall experience as ‘very good’, 36 percent rated their experience as ‘OK’ and 11 percent rated it as ‘poor’. Crew friendliness received the highest positive rating, with 63 percent scoring this ‘very good’.

At the other end of the scale, boarding received the highest number of ‘poor’ responses, with 14 percent saying they were unhappy with the boarding process.