AIRPORT / GROUND

Air France-KLM launches novel ‘tag and track’ service that turns suitcases into connected devices

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This article originally appeared on Future Travel Experience, the travel industry forum focused on enhancing the passenger experience on the ground and up in the air.

By Ryan Ghee, Future Travel Experience

Over the last 12 months, interest in permanent bag tags has increased apace as the viability of the concept has been proved, and Air France-KLM has this week launched the latest innovation in this field. The permanent bag tag, called eTag, and the eTrack tracking device have been developed by the airline alongside FastTrack Company, Samsonite and Dutch telco KPN with significant input also coming from Delta Air Lines.

eTag & eTrack
The eTag is an electronic baggage label that includes two e-ink displays and that attaches to the outside of the suitcase, while eTrack is placed inside the luggage. In addition, a limited edition suitcase – the Samsonite Track & Trace, which includes embedded eTag and eTrack devices – has been revealed.

Speaking to FTE, Manuel van Lijf, Manager Product Innovation, Air France-KLM, explained: “We’ve worked closely with our suppliers and with Delta to try to make this an industry initiative, not just an airline initiative, and we’ve had involvement from SkyTeam too and kept them updated throughout the process.

“We thought it would be useless to just develop something for us – we wanted to develop something that will benefit the industry and the passengers. The idea was to create a product that can be used by a passenger flying with Air France, KLM, Delta, Lufthansa or another airline, for instance. Why would a passenger buy a permanent tag that can only be used on one airline?”

FTE Editor Ryan Ghee was given a preview of the eTag, eTrack and Samsonite Track & Trace suitcase by Air France-KLM’s Manuel van Lijf and FastTrack Company’s Founder & CTO Graham Kelly; CEO Arthur Lahr; and Founder & CFO David van Hoytema.

GSM, GPS, Bluetooth, electronic ink
eTrack makes use of GSM, GPS and Bluetooth technology, which enables it to be tracked by a smartphone, while eTag also utilises Bluetooth. Passengers with a Flying Blue account can link the eTag and eTrack devices to their account, so when they check-in online, the permanent bag tag will be automatically updated within just five seconds.

The tag communicates with the outside world via the eTrack device, and directly with smartphones using Bluetooth, but the two products can also be used independently. Read full article »

London Gatwick Airport to open ‘Regus Business Workboxes’ near departure gates

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By Raymond Kollau, airlinetrends.com

In the past few years, so-called ‘sleeping pods’ have made their debut ‘airside’ at several airports around the world, offering passengers in transit a cheap way to catch some sleep while waiting for their next flight. Sleep boxes (also known as Napcabs) can be found at airports including Munich, Dubai, Abu Dhabi and Delhi.

On a related note, catering to tech-toting travellers who want to stay productive while on the road, Helsinki Airport has created what it calls ‘Suvanto’ private pods that provide passengers with a tranquil space to make their waiting time more comfortable and make it more convenient to work in between flights.

Regus ‘Business Workbox’
The latest ‘private pod’ initiative will be launched at London Gatwick Airport and is targeted at passengers travelling for business. Gatwick Airport has partnered with workspace provider Regus to open the world’s first mobile ‘workboxes’ at departures areas at the airport’s South Terminal. The first four workboxes will be installed this summer.

The Regus ‘Business Workbox’ is a four square meter fully self-contained, resourced and private space will give individuals a space in the midst of the hustle and bustle of the departure gates, to make last-minute phone calls or finish emails before boarding their flight. The box uses acoustic insulation to ensure that road warriors have quiet, and the space is equipped to allow videoconferencing and listening to music privately.

Users can input their credit card details into a keypad to gain access, which costs GBP5 per hour, or GBP10 per day. Membership schemes are also available. Video of the WorkBox here. Read full article »

Virgin Atlantic launches Google Glass and Sony Smartwatch ‘wearable tech’ trial

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By Raymond Kollau, airlinetrends.com

Rapid developments in consumer technnology are a driving force behind many of today’s airline product and service innovations. For example, besides equipping their inflight pursers with tablets, airlines such as British Airways, Qatar Airways and Qantas have equipped their lounge concierges with iPads in order to offer a more personalised service to passengers on the ground.

London Heathrow Clubhouse
Now Virgin Atlantic is upping the technology ante and has started a six-week trial, together with airline IT provider SITA, to learn how wearable technology could improve the passenger experience and speed up the check-in process. “2014 is shaping up to be the breakout year for wearable technology, and Virgin Atlantic is the first to bring its vision to reality,” commented Jim Peters, chief technology officer for SITA, on the initiative.

The trial will see Virgin Atlantic concierges at its London Heathrow Clubhouse lounge getting equipped with wearable tech devices in an effort to give employees more information about Business Class passengers arriving at the ‘Upper Class Wing’, the airline’s premium entrance at Heathrow Airport dedicated to Business Class passengers.

Virgin Atlantic staff are equipped with either Google Glass or a Sony SmartWatch 2, which is integrated to both a purpose-built dispatch app built by SITA, and the Virgin Atlantic passenger service system. The dispatch app manages all task allocation and concierge availability. It pushes individual passenger information directly to the assigned concierge’s smart glasses or watch just as the passenger arrives at the Upper Class Wing.

Hands-free
The technology will enable staff to identify a customer, see their flight details and preferences, and then immediately starts the check-in procedure of the passenger. During the escorted process, weather and local events at their destination, including translating any foreign language information, will be given to the passenger until they reach the lounge. The personalised service can also store preferences for future trips, and eventually could tell Virgin Atlantic staff their passengers’ food and drink preferences.

SITA and Virgin Atlantics will also deploy Sony Smartwatches so that supervisors can evaluate staff requirements and availability.
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Airports and airlines look at other industries for ideas to speed up security and boarding

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By Raymond Kollau, airlinetrends.com

Airlines are increasingly looking at other industries such as retail, hospitality and automotive for best practices in order to improve areas such as service delivery, seating comfort, and merchandising of ancillaries. See this recent presentation we gave at the Passenger Experience Conference in Hamburg for examples of airlines ‘looking sideways’.

On the ground, two of the major airport bottlenecks are the security and boarding processes. Recently airports such as Pittsburgh International and Montreal Trudeau, as well as Dutch national carrier KLM, have come up with low-tech innovations that have been inspired by other industries that also are trying to minimize customer waiting times.

SUPERMARKETS: Pittsburg Airport ‘Fast Lane’
Since the fall of 2011, Pittsburgh International Airport offers an express security checkpoint lane dedicated exclusively to passengers travelling with only one carry-on bag (including purses, briefcases and computer cases). Jackets do not count as an extra item, but any other additional item requires passengers to use the regular security lines. The Pittsburgh-only program has the approval of the TSA who is staffing the express lane.

“It’s sort of like the supermarket where you go through the 12-items-or-less line,” Pittsburgh Airport spokeswoman JoAnn Jenny said. “But there will be someone there to count so you can’t sneak into the line like you can do at the supermarket.”

Pittsburgh International hopes the express lane will get more people thinking about packing light, saying that “The Express Lane is a way to streamline the wait at the checkpoint for those who pack light and fit it all in one bag. The move comes as a result of more people carrying more items through the checkpoint to avoid airline bag fees.”

THEME PARKS: Montreal Airport ‘SecurXpress Online’
Montreal’s Pierre Elliott Trudeau airport recently launched a new online service, called SecurXpress, that allows passengers to be assigned a time slot to pass through security screening, rather than queuing up at a random time. To use the service, passengers enter their cellphone number and flight information in a form on the airport’s website and then are texted a time to show up at the security screening point.

“The system is free to the general public and a bit like the Disney FASTPASS system,” said Francois-Nicola Asselin, spokesman for Aéroports de Montréal, referring to the theme park’s program that lets guests return to a crowded ride at a specific time. “It was imagined through a brainstorming session to improve customer service.”

The SecurXpress service is currently available at Montreal Trudeau only for those traveling within Canada and, because of preclearance requirements, on non-U.S. bound international flights.

POST OFFICE/DELI SHOPS: KLM ‘Smart Boarding’
As the process of boarding an aircraft is inefficient, with having to wait in line at the gate, other passengers blocking the aisle onboard, and having to stand up again for passengers with a window seat, many airlines have been looking for alternative procedures to optimize boarding, especially since a faster boarding process also speeds up aircraft turnaround times, reducing the time that aircraft need to spend on the ground.

KLM has recently introduced a faster and more convenient boarding process, called ‘Smart Boarding’ which sees passengers being issued with a boarding number at the gate, which is based on his/her seat position onboard the aircraft. When boarding starts, the numbers are displayed one by one at five-second intervals on monitors at the gate, allowing only one person at a time to board the plane.
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Air France latest airline to let passenger print their own baggage labels

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By Raymond Kollau, airlinetrends.com

As part of the ongoing trend to let passengers do the pre-flight work themselves, such as flight booking, check-in, luggage check-in, passport control and boarding – as well as to shift as much of the flight preparation to passengers at home and/or office (and save time and stress at the airport) – Air France has become the second airline (following Iberia’s introduction in July 2013) to let passengers print their own luggage tags.

The option to print a baggage tag at home is currently available in France only and throughout 2014 the service will be introduced around the world.

How it works
After having checked in online at airfrance.com, passengers can print their baggage tag on a standard A4 sheet of paper up to 30 hours before their flight. They then fold the paper in four and insert the printed sheet in a reusable plastic tag holder which is available at the airport, attach the tag holder to their bag and leave it at Air France’s EXPRESS baggage drop-off counter starting from two hours before their flight departs. Passengers departing from Paris-Orly or Nice airports can drop their bags at the self-service baggage drop-off counter by scanning their boarding pass and placing their bags on the baggage belt.

Digital bag tag
Air France’s ‘print your lugagge tag at home’ service is a likely first step towards the introduction of a digital bag tag in the future.

In the second half of 2013, British Airways has tested an electronic baggage tag which removes the need for a new paper tag each time a traveller flies. Passengers could update the digital suitcase tag to display their flight information by holding their smartphone over the tag after they have checked in. BA has tested 100 prototypes of the device on corporate flights between London Heathrow T5 and Seattle in a month-long trial during August 2013.
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Dallas/Fort Worth Airport new security check experience is sponsored by Marriott

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This article appeared earlier on Future Travel Experience

Improving the passenger experience at the security checkpoint has proved to be a feat almost impossible to achieve at US airports, but a new pilot programme at Dallas/Fort Worth (DFW) International Airport could finally pave the way for a more relaxing security experience.

‘Next Level Experience’
The airport has partnered with SpringHill Suites by Marriott, SecurityPoint Media and the Transportation Security Administration (TSA) on the ‘The Next Level Experience’ – a three-month pilot that aims to provide a more calming environment for passengers at the TSA checkpoint.

Lounge seating and screens displaying real-time waiting times have been installed at the entrance to DFW’s Terminal E, E18 security search zone, while ambient lighting, stylish decor, wall art, and relaxing music have been implemented in the queuing area. Once the passenger has completed the security process, they can re-pack their belongings in a comfortable ‘re-composure’ area, which features furnishings from SpringHill Suites.

James Crites, Executive Vice President of Operations at DFW Airport, said: “This enhanced checkpoint gives our passengers a next level experience when it comes to security screening. Wait times are automatically calculated and displayed on monitors and audio messages replace the need for TSA officers to shout instructions, and security messages are available to guide travellers throughout the screening process.”

Ken Buchanan, the airport’s Executive Vice President of Revenue Management, added: “Airports want to deliver a positive experience for passengers from the moment they step out of their car all the way to the boarding door, and screening checkpoints are a major part of that passenger experience. We want to lead the way in making passenger screening a positive encounter, while maintaining the highest levels of security.”
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Moving beyond shirt sponsorships, Emirates and Delta open lounges at sports stadiums

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This branded sports lounge case appears in the November 2013 edition of the Airline Marketing Benchmark, a monthly report by airlinetrends.com and Simpliflying, which identifies the latest innovative marketing capaigns recently launched by airlines around the world. Learn more »

Soccer’s huge popularity in much of the world and its fast-growing following in Asia have made it a magnet for international carriers looking to raise their profile. Over the last few years, airlines from the Gulf Region, in particular, have been using using soccer to build their brand names and reach a broad audience. Emirates has been sponsoring major soccer teams such as Arsenal, Paris St Germain, AC Milan and HSV in its major markets of the UK, France, Italy and Germany, while the airline at the end of May signed a five-year shirt sponsorship with Real Madrid. Meanwhile, Etihad has been the main sponsor to Manchester City since 2009. while Qatar Airways shows up on the jerseys of FC Barcelona.

Emirates ‘brand space’
As part of their sponsorship of Real Madrid, Emirates at the end of September 2013 also opened a branded VIP Lounge at the team’s Santiago Bernabéu Stadium. The 375 sqm lounge, modelled on the cabin design of a Boeing 777 – which currently serves the Dubai-Madrid route – can host around 200 guests on match days. Interior features such as windows and space illumination aim to mimic the experience of walking through an Emirates aircraft, and the ‘brand space’ features imagery of Emirates’ on-board experience, global network, and promotional images.

Expected to host over 6,000 guests every season, the Emirates Lounge is open to invited guests an hour before and after matches and visitors can relax before, during and after games in comfortable seats, consume food and beverages and watch the action on large plasma screens.

Best Practices in Airline Marketing - Monthly selection of the most innovative marketing campaigns launched by airlines around the world

Delta 360˚ lounge at Stamford Bridge
The Emirates Lounge at Real Madrid’s Santiago Bernabéu Stadium follows a similar initiative by Delta Air Lines at London football club Chelsea.

Following Delta’s announcement to become the official airline of Chelsea FC, the airline in September 2012 opened its first ever SKY360 lounge outside the U.S. at Chelsea’s Stamford Bridge home stadium in London. In the lounge, the airline hosts VIP guests of oficial Delta partners on matchdays, providing a Delta-branded experience through features such as airline-style tickets that invite attendees to ‘check-in’ for matches, while a LED-lit runway leading guests to a dedicated entrance to watch football games. The 108 square metre SKY360 lounge includes a dining area and full service bar and is located in the attached Millennium & Copthorne Hotel at Stamford Bridge. Accessible for hotel guests and visitors on non-matchdays the lounge is expected to receive 250,000 visitors each year.
Read full article »

Qantas trials location-based ‘social listening’ in its airport lounges

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By Raymond Kollau, airlinetrends.com

Airlines such as KLM and Delta are among the carriers that are the most advanced in monitoring social media such as Twitter and Facebook for passenger inquiries and feedback. KLM’s Social Media hub, for example, employs around 100 staff that respond to social media conversations within the hour, 24 hours a day, in ten different languages.

Location-based social listening
However, to allow airlines to pick up a conversation on social media about their brand, the messages have to feature the airline’s name or a strong reference to it.

Qantas is now trialling technology from Australian start-up Local Measure to help it monitor social media conversations by passengers sitting inside its airport lounges, regardless of whether the user mentions Qantas by name.

The airline already uses other social media monitoring tools such as Salesforce.com’s Radian6 for word-based search but people don’t necessarily mention keywords like ‘Qantas’ when they share for example an photo taken inside the Qantas Club Lounge.

The Local Measure tool will pick up social media conversations in a specific location, but only if the consumer has chosen to share their location by turning on geo-location in Twitter or checking into a service such as Foursquare or Facebook Places.

Positive conversations
Qantas Head of Digital Communications, Jo Boundy, tells Australian business magazine Business Review Weekly that the airline’s the social media team, which sits within the marketing department, is tapping into the positive feedback for its content marketing strategy. “It’s insanely positive and that’s been a real contrast to what you see on our Facebook page, which is pretty toxic, it’s a complaint forum and the people there are not always our customers,” Boundy says.

“We can amplify [positive feedback] but it’s so much more powerful when it’s not us talking about ourselves but customers talking about their experience or even better when it’s celebrities because of their huge following.”
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Helsinki Airport offers passengers a free space to unwind or take a nap

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By Ryan Ghee, Future Travel Experience.

Feeling stressed and anxious is often taken for granted by people passing through an airport, but according to the Vantaa Innovation Institute, this doesn’t have to be the case. To prove that the airport experience can be calm and relaxing, the institute has developed a dedicated Relaxation Area, which has recently opened at Helsinki Airport.

The Relaxation Area is open free of charge to all passengers and includes silence chairs, pods and sleeping tubes, and the decoration and ambience has been created to reflect elements of Finnish nature, such as ice and snow. The idea at its heart is to provide a calming and peaceful environment, far removed from the stress of the everyday airport terminal.

Marjukka Holopainen–Rainio, Project Manager, Airport Concepts at the Vantaa Innovation Institute, told FTE: “There are not many places where passengers can relax, sleep or take a nap at airports, so we wanted to give the Relaxation Area to ordinary people, for those who are not able to travel as VIPs. When we were travelling ourselves, we realised many times that there should be a better alternative than an uncomfortable bench or even the dirty floor.”

Collaborating to enhance the passenger experience
To make the pilot scheme possible, Vantaa Innovation Institute drew upon the areas of expertise of a number of its partner companies, who offered various products, including chairs, pods and sleeping solutions. Finavia – the Finnish airport operator – also made a significant contribution to the design of the zone and highlighted Terminal 2 in Helsinki Airport as an ideal location to test the project.

Holopainen–Rainio explained that over the first week or so since the Relaxation Area opened its doors, passenger feedback has been entirely positive. Should this trend continue, Finavia and the Vantaa Innovation Institute will make it permanently available and even look into the possibility of opening similar areas in other Finnish airports. However, by this stage, passengers may have to pay to enter, providing airports with another welcome source of revenue.
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Stockholm Arlanda deploys food trucks to offer the public a taste of airport cuisine

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By Springwise

Food trucks have already been used by Air France and Austrian Airlines to market their airline food to potential travelers, and now the Arlanda Foodtrucks scheme is offering customers a taste of the cuisine available from restaurants at the airport of the Swedish capital.

Stockholm Arlanda Airport has spent the last 12 months revamping its food offerings to passengers traveling through the facility. In order to raise awareness of the new cafes and restaurants furnishing the airport, the company is taking samples of the cuisine available on the road using food trucks.

Charging a standard price of SEK 65 (EUR 7.50, USD 10) a meal, the vehicle will visit multiple locations around Stockholm and keep customers updated of its whereabouts through its own website. The airport hopes that those who sample the dishes will make sure to leave enough time to dine upon their next visit.

The food truck is an innovative way for the airport to market an important new aspect of its business, without waiting for customers to use its core service first. Are there other ways that enterprises can develop mobile versions of their business to get directly to new customers?

At Heathrow Airport, smart gates track passenger location to avoid flight delays

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By Springwise

While travelers have been able to make sure they know the whereabouts of their luggage with innovations such as the hop! trackable suitcase, it’s much harder for airlines to know exactly where their passengers are when it comes time to board.

In order to curb delays to flights when customers haven’t turned up on time, London’s Heathrow Airport has introduced a new system that lets flight attendants know if someone isn’t going to make their plane.

Installed in Terminals 1 and 3 at the major airport, the system involves gates that are placed at different points between the entrance and the final boarding gate. As customers progress through the different stages of boarding their flight – from check-in and baggage checks, to passing through security and entering the departure lounge – gates similar to those found in train stations require passengers to scan their boarding pass.

When they do so, small screens offer instructions depending on the time left before the flight is due to depart and their location in the airport. For example, if they’re in the wrong terminal they’ll be offered directions to the correct one, and if their flight is due to board they’ll be told to go straight through to their gate. However, if they won’t have enough time to board they’ll be instructed to seek assistance and attendants will be alerted and can start unloading their bags from the plane.

The system gives more information to customers to help them get to the right place, while airlines benefit from avoiding delays that can occur when a passenger goes missing.

Lufthansa opens dedicated check-in counters for ‘flying families’

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By Raymond Kollau, airlinetrends.com

Lufthansa, long known as a business traveler’s airline, has lately been repositioning itself in order to broaden its appeal to leisure and family travelers. Says Erik Mosch, director of product management, airport and passenger services at Lufthansa, “Realizing growth means broadening the carrier’s scope beyond business travel. Lufthansa discovered that, in Germany at least, consumers viewed it as a business traveler’s airline.” […] “Regular people were not sure if Lufthansa wanted its business,” Mosch told Travel Weekly. The airline now wants to appeal more to leisure travellers and “to be recognized as a family-friendly airline.”

On the ground
To cater to the growing number of ‘flying families’ on board, Lufthansa has recently opened Family Check-in counters at its Frankfurt and Munich hubs. At the family-friendly desks – which can be used by families traveling with children up to 12 years old – children can climb a few steps so they can watch the check-in procedure, receive their boarding pass and also a special ‘Best Friend’ boarding pass for their teddy or cuddly toy accompanying them on their flight.

A ‘Family Guide’ brochure is also available at check-in. It contains tips and information for parents about the location of airport play areas, baby changing facilities, restaurants that provide children’s menus, chemists, supermarkets and the nearest observation deck, as well as vouchers for special offers at the airport.

The Family Check-in desks can be easily recognized because of a large welcome arch, while the path to the counters looks like a runway and overhead monitors display the airline’s kid mascots Lu and Cosmo.
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London Heathrow partners with BBC’s Masterchef judges for airport F&B guide

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By Raymond Kollau, airlinetrends.com

Heathrow Airport has created its first ever food guide, Food on the Fly, in conjunction with restaurateurs and MasterChef judges John Torode and Gregg Wallace, who have turned their critical gaze on the 73 restaurants, bars and cafés which operate at the airport. The two are among the UK’s best-known food experts and serve as the main judges and presenters on TV competition MasterChef.

The Food on the Fly guide provides a comprehensive overview of dining options at Heathrow, with reviews of the airport’s 73 bars, cafes and restaurants. It also features specially formulated top fives and a breakdown of the eateries by terminal. There are also tips about the type of foods to eat or avoid before flying for those looking to travel well. “It’s often hard to show the full extent of our offering so it’s been great working with John and Gregg to produce this comprehensive guide,” said Ben Crowley, head of food and beverage at Heathrow.

Appointed to their roles in May as the airport’s official ‘taste buds’, Torode and Wallace were tasked with eating their way around the airport in 80 plates to better understand the airport offering and to set Heathrow a challenge to push the boundaries of airport dining [see video].

The restaurateurs have also challenged the airport’s food and beverage experts to introduce healthier menu choices across the terminals, to create a platform to champion British culinary talent and more small plates for people to enjoy with a beverage. The airport said it has committed to responding to these challenges towards the end of the year.
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Consumer brands choose airports as locations for innovative campaigns

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By Raymond Kollau, airlinetrends.com

Being high-traffic locations with a diverse and international mix of consumers, brands see airports as an interesting setting for marketing campaigns. We have reported before how consumer brands are teaming up with airports to offer passengers free, branded, airport amenities such as charging zones, video and music rooms, and gaming stations.

This summer, consumer brands such as Heineken, DE and Google are using the airport as the scene for experiental and digital marketing campaigns.

Heineken ‘Departure Roulette’
Earlier this month, Heineken and its ad agency Wieden + Kennedy in New York set up a board at New York’s JFK Airport 8 and dared travelers to play ‘Departure Roulette’ —changing their destination to a more exotic location.

Travellers who happened to pass by Terminal 8 were given the opportunity for an adventure of a totally different kind, and asked to exchange their current plans for new ones. Those who decided to take the challenge were then asked to press a red button on a billboard showing them their destination. Participants had to agree to drop their existing travel plans—without knowing the new destination first—and immediately board a flight to the new place.

Those who were spontaneous enough to brave the unknown were rewarded with exotic destinations such as Morocco, Thailand and Cyprus. They were also given USD2,000 for expenses, along with two free hotel nights for their trip. Video of the campaign here.

The game is inspired by ‘Dropped’, a new Heineken webisodes campaign that launched a month ago from W+K Amsterdam in which four men are sent to remote destinations and film their adventures.
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Bottle return machine at Frankfurt Airport donates proceeds to charity of choice

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By Raymond Kollau, airlinetrends.com

Since security rules were tightened more than a decade ago, passengers are not allowed to take their  cans and bottles through security. This has been a nuisance for the travelling public, as many people for example have to purchase a bottle of water again beyond security to replace the one left behind.

However, a growing number of airports around the world are coming up with innovative schemes to solve this situation and to reduce waste at the same time.

San Francisco International Airport, for instance, encourages passengers passing through its new Terminal 2 to empty their plastic containers before entering the screening area. After passing through the checkpoint, passengers can stop at so-called ‘hydration stations’ to refill their water bottles for free.

Frankfurt Airport
Frankfurt Airport has installed a bottle return machine in its Terminal 1 that lets passengers cut waste while backing their choice from four charities. Passengers can now throw away their liquid cans and bottles at the terminal’s security checkpoint into a custom-made bottle return machine. As German law makes deposits obligatory for single-use cans and bottles passengers can help their selected charity at the same time as well.

The WWF World Wide Fund for Nature, featuring the Panda symbol, is one option. By clicking on the LOG (Luftfahrt ohne Grenzen – Aviation Without Borders) logo, passengers support this relief organization. Passengers who prefer to support charities in the Frankfurt region may decide for the Frankfurter Tafel, an organization donating food to the needy, or the Franziskustreff, a Frankfurt-based fund for the homeless.  If no choice is made, the donation automatically goes to the WWF.

Frankfurt Airport says the bottle return machine is very well received by passengers. Should the feedback continue to develop positively, the return system will be installed at other locations throughout the airport.