CABIN / SEATS

Best airline product and service innovations of 2014

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At airlinetrends.com we continuously monitor the global aviation industry for product and service innovations launched by airlines in response to cultural, technological, and economic changes that influence airline customers’ needs and expectations.

The top 10 product and service innovations we have selected this year reflect how airlines are becoming bolder in the design of new products and services as more airlines are embrading hospitality, design and technology as ways to differentiate the passenger experience.

THE AIRLINETRENDS.COM TOP 10 FOR 2014

1. China Airlines to feature ‘Sky Lounge’ and ‘Family Couch’ on new B777-300ERs

Taiwan’s flag carrier China Airlines is transforming its products and services with the airline’s new Boeing 777-300ER becoming the airline’s flagship aircraft to showcase innovations such as a ‘Sky Lounge’ in Business and ‘Family Couches’ in Economy. Read article »

2. Aer Lingus’ new Business Class ticks many passenger experience ‘boxes’

Irish flag carrier Aer Lingus’ new Business Class cabin in our opinion ticks many boxes of what the Business Class experience should look like in the coming years, as the airline has come up with a very well thought-out combination of product and service design. Read article »

3. Beyond First Class: Etihad’s new A380 features 3-room ‘The Residence’ suite

Etihad has unveiled the world’s first private multi-room cabin on a commercial passenger aircraft. Called ‘The Residence’, the ‘über premium’ space will feature a living room, double bedroom, and a separate ensuite shower room, while passengers will be served by a dedicated butler. Read article »

4. Smart design: Fixed headrest support on Etihad’s new Economy seats

Hidden inside the press storm caused by Etihad’s luxurious new A380 comes a smart design innovation of the airline’s new Economy seats. Etihad’s so-called ‘Economy Smart Seats’ feature a ‘fixed wing’ headrest, designed to provide a firm surface for passengers to lean on while sleeping. Read article »

5. Qantas new A330 Business Suite to offer ‘gate-to-gate’ recline

With the aim to provide frequent flyers in Business Class with the maximum amount of sleep, Qantas is introducing Business Class seats on its A330s that let passengers recline from the moment they board until touchdown at their destination. Read article » Read full article

Qantas new A330 Business Suite to offer ‘gate-to-gate’ recline

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By Raymond Kollau, airlinetrends.com

In the past years airlines around the world have been busy installing seats in Business Class that can be turned into fully flat beds, making ‘full flat’ the industry standard. In an effort to further differentiate their premium product, airlines are increasingly coming up with creative ways to improve the ‘softer’ service elements of the inflight experience. Examples include Virgin Atlantic’s Snooze Zone, Delta’s partnership with Westin and Aer Lingus’ new Business Class which offers passengers a well thought-out combination of product and service innovations.

Gate-to-gate recline
In an effort to provide frequent flyers in Business Class with the maximum amount of sleep, Qantas is introducing Business Class seats on its A330s that let passengers recline from the moment they board until touchdown at their destination. The innovation, for which Qantas is awaiting regulatory approval, could let passengers get more than seven hours of shuteye on an Australia to Southeast Asia trip.

As aircraft seats are traditionally locked upright during take-off and landing, when most accidents happen, the innovation would allow Qantas to offer the world’s first seats that let passengers recline in their seat from take-off through to landing.

Key to the break-through product’s safety is an over-the-shoulder belt — much like a car seatbelt — that connects with the usual around-the-waist belt to provide extra restraint during takeoff and landing.

The seats won’t be able to recline less than 25 degrees from the horizontal on international flights and 21 degrees domestically. That’s sufficient to allow the shoulder belt to work, withstanding the 16G forces that can be exerted in a survivable accident. The berths can be switched to fully-flat mode once the plane is in level flight. Read full article

Virgin Atlantic’s ‘Wander Wall’ invites passengers to hang out in the galley

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By Raymond Kollau, airlinetrends.com

In order to make as much as possible of the limited ‘real estate’ onboard their aircraft, airlines such as British Airways (‘Club Kitchen’), American Airlines (‘Lobby Bar’), Japan Airlines’ (‘Sky Gallery’) and China Airlines (‘Sky Lounge’) have been reimagining how the galley area of the premium cabin could become the domain of passengers as well after regular service is over.

Virgin Atlantic ‘Wander Wall’
On a similar note, Virgin Atlantic – which is also known for its signature Upper Class onboard bar (one of the very few airlines to actually install a bar on aircraft that are not an A380) – has come up with an inventive concept on its new B787 Dreamliner that is called the ‘Wander Wall’.

While the sit-up bar is for Business Class passengers only, those in Premium Economy on the airline’s B787 are encouraged to stretch their legs and come over to the ‘Wander Wall’ and mingle with other passengers and crew.

The ‘Wander Wall’ is located in the front galley, just behind the Upper Class bar, and is a bulkhead area where Premium Economy fliers can “wander to” and help themselves to snacks, drinks and newspapers. “It creates a space where customers can get out of their seats and stretch their legs,” CEO Craig Kreeger told USA Today. “It gives them a destination, someplace they can walk to that’s not the bathroom.”

Developed to reflect the design of the Upper Class bar, the social space offers a mini fridge, water fountain and a self-serve area where passengers can help themselves to snacks and refreshments.

Reuben Arnold, director of brand and customer experience told Business Traveller: “The Wonderwall [in the galley] is a great place to stretch your legs and socialise. On day flights there will be snacks and drinks here, there is a fridge and a water fountain; on evening flights, there will be things like chamomile tea and hot chocolate with marshmallows. It gives a reason for people to want to go there and leave their seat.”

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Aer Lingus’ new Business Class ticks many product and service innovation boxes

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By Raymond Kollau, airlinetrends.com

Airlines around the world are working hard to keep up with the cabin interior upgrade arms race by introducing bigger and better premium seats, as well as smarter and lighter designs in Economy. At the same time airlines are coming up with creative ways to improve the ‘softer’ service elements of the inflight experience, ideally taking a holistic approach to design a branded passenger experience.

Irish ‘value carrier’ Aer Lingus recently announced details of its new 32-seat Business Class cabin, which in our opinion ticks many boxes of what the Business Class experience should look like in the coming years, as the airline has come up with a very well thought-out combination of product and service innovations. Or as Irish newspaper The Independent put it: “Is Aer Lingus’s hot new cabin a business ‘class’, ‘service’ or ‘experience’?”

Examples include pre-flight dinner in the airline’s JFK and Boston lounges for passengers who want to maximize their sleep onboard, free wifi and ample stowage space for personal devices, the provision of dinner on demand onboard, tapping into Aer Lingus Irish heritage with items such as locally sourced food and the amenity kit cosmetics, and providing pre-flight clearance of US customs and immigration on flights leaving Dublin and Shannon.

Sleep, work, dine, relax
The seats, manufactured by fellow Irish company Thompson Aero, have been customized by Factorydesign who are also responsible for the new Thompson Vantage-based ‘Mint’ Business Class on JetBlue’s new subfleet of transcontinental A321s.

Aer Lingus new Business Class seat transforms into a fully-flat 6’6” (2 metres) bed, which is one of the longest in the industry, with a seat width of 22”. The staggered layout offers direct aisle access to 90 percent of Business Class passengers except those with a window seat in the first row. Irish supplier Botany Weaving has provided the fabrics for the Business Class cabin such as seat covers, carpets and curtains, with the fibres designed to reflect Ireland’s weaving heritage. A video of the new Aer Lingus Business Class cabin here.

Aer Lingus will introduce its new Business Class on its seven A330 aircraft from March 2015, and what makes the airline’s new premium passenger experience of interest is that Aer Lingus aimed to come up with product and services that design for multiple uses of one space based on a passenger’s needs, depending on whether they wish to sleep, work, dine or relax. Read full article

Mood lighting on Icelandair B757 mimicks the Northern Lights

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By Raymond Kollau, airlinetrends.com

With mood lighting now being a standard feature on new aircraft, several airlines have also begun retrofitting mood lighting in their older cabins. Furthermore, besides the ‘generic’ approach towards mood lighting – that is, recreating sunset on evening flights and sunrise in the morning – a few airlines have taken a cue from Virgin America’s iconic red and purple cabin lighting – which has been described by some passengers as feeling like entering a flying nightclub – to come up with their signature cabin lighting.

Says Daniel Baron, founder of Tokyo-based founder of Tokyo-based design agency LIFT Strategic Design, “Airlines should use mood lighting as an integral part of the brand presentation, or as association with origin. As the systems become more sophisticated and available on more aircraft as line-fit items, more meaningful differentiation with the lighting, i.e., not just as a novelty, will become the norm.”

Icelandair
A great example of this approach is Icelandair. In early April of this year, Icelandair – the airline that positions itself as the ideal stopover carrier between Europe and North-America – completed the first aircraft installation of EMTEQ’s full-spectrum mood lighting system onto a B757.

Icelandair plans to instal the system, which is capable of delivering highly customizable scenes with dynamic colors and intensity levels, on 18 B757s.

EMTEQ and Icelandair worked together to develop a custom Northern Lights scene that pulls in shades of blue and green that dance through the cabin (see video).

Commenting on the new mood lighting, Helgi Már Björgvinsson, Icelandair’s SVP for Marketing and Sales, said “Less maintenance and lower fuel consumption was an important case for the upgrade, as well as the desire to create a unique passenger experience and to utilize the lighting for branding purposes.” Read full article

China Eastern to feature ‘online mall’ and ‘duty free showcase’ on new B777-300ER

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By Kai-Chin Shih, >talkairlines

As ancillary revenues have become a major revenue source for airlines – if not the lifeline for many – airlines are thinking of more ways to derive revenue from all phases of the customer journey. For example, airlines are looking to harness the power of retailing through their in-seat IFEC systems, be it that things are still in a very early stage.

For example, very few airlines today allow passengers to order duty free onboard via the inseat or wireless IFE system. Virgin America and Japan Airlines are among the exceptions, while passengers on Lufthansa’s A321s can now order duty free items inflight via the wireless IFE portal for delivery to their address of choice.

China Eastern
Meanwhile, Shanghai-based China Eastern – China’s second-largest carrier by passenger numbers – is stepping up its efforts to become a global player. The Skyteam-member has just launched a new brand image and livery and will receive its first B777-300 (77W) this month which will be the airline’s new flagship aircraft. For a full report on China Eastern’s new B777-300 see this article on >talkairlines.

Yet, the innovative bits of China Eastern’s new B77W are not the seats (video of the cabin interior here). The airline has come up with some interesting interesting concepts in an effort to increase inflight duty free sales.

In-flight mall
Realizing that the existing print duty free catalogues can no longer satisfy traveller’s purchasing needs, China Eastern decided to create a more diverse, abundant and straightforward shopping system, dubbed the new in-flight mall.

As China Eastern will offer Wi-Fi on its new B77W, the airline collaborated with credit card company China UnionPay and Chinese third-party payment processor Yeepay to come up with an ‘Air-Ground Wireless Transaction Platform’ which allows for real-time processing of onboard payments and solves the transaction risks associated with in-flight duty free. Read full article

The Past, Present, and Future of Business Class seat design

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This article originally appeared on TheDesignAir

By Jonny Clark, TheDesignAir

So it isn’t often we think ourselves as that awkward L-shaped brick from classic computer game Tetris, but fundamentally that’s how aircraft seat designers see us. Unfortunately-shaped wedges that have to fit neatly into a rectangular shape.

In a constant fight to give airline passengers more space, more comfort and a better quality experience, the war of the seat configuration continues. British Airways’ latest patent application shows that perhaps the ideal future of front of the plane comfort isn’t as clearly cut as we once thought.

The Past
Originally, in 1999 British Airways brought the flat bed concept to the skies with it’s Club World seat. Seen as a quantum leap in Business Class comfort, with space only considered for the super wealthy, who could afford First Class opulence. Since then many carriers have offered similar comfort, but the forward and backward concept took into consideration the ergonomics of the body, offering more space to the wider upper body. This was done by creating interconnecting forward-backward seats that operated as a singular unit, reducing seat costs and increasing space where it was needed – around the shoulders.

The original club world seat was then fairly quickly redesigned, to what we see on BA’s fleet today. The modern seats offer more privacy, more space, and more technological advancement. But the seat concept is sound, even the older seats can still be found on BA’s subsidiary OpenSkies 757 fleet now titled ‘Biz Bed’.

The forward backward concept was new, and whilst open to initial scepticism, proved a success, and was quickly admired by business travellers, who enjoyed the extra comfort, for little extra price, due to the LOPA (the seat’s real estate on the plane) being hardly compromised compared to the big bucket recliners that the rest of the industry enjoyed. Read full article

China Airlines to feature ‘Sky Lounge’ and ‘Family Couch’ on new B777-300ERs

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Special thanks to Kai-Chin Shih at >talkairlines for providing input for this article.

As part of its ‘Next Generation Plan’ Taiwan’s flag carrier China Airlines is transforming its products and services with the airline’s new Boeing 777-300ER (which will enter service this month) becoming the airline’s flagship aircraft to showcase the upgrades it has come up with in partnership with well-known Taiwanese architect Ray Chen. Besides using the texture of persimmon tree grain to decorate the partition walls of the cabins and the parts of the Business Class seats, two eye-catching innovations include a ‘Sky Lounge’ in Business and ‘Family Couches’ in Economy.

Galley as social area
Airlines operating the A380 superjumbo – such as Emirates, Etihad, Qatar Airways and Korean Air – have been using the relatively large amount of cabin space on this flagship aircraft to feature social areas such as onboard bars and lounges in their premium cabins. The A380 provides 50 percent more floor space compared with the B747, but airlines on average install only 35 percent more seats.

On the B777-300ER – which is replacing the B747-400 as a flagship aircraft – airlines such as British Airways (‘Club Kitchen’), American Airlines (‘Lobby Bar’) and Japan Airlines’ (‘Sky Gallery’) have been reimagining how the galley located in the premium cabin could become the domain of passengers as well, after regular service is over.

‘Sky Lounge’
The latest example of how the galley in the premium cabin can be turned into a social area (on non-US flights where it is prohibited for passengers to stand or group together on board) comes from Taiwan-based China Airlines, which will feature a ‘Sky Lounge’ in the Business Class on its upcoming fleet of B777-300ERs.

Designed by well-known Taiwanese architect Ray Chen – who has been responsible for the design of the flagship store of book chain Eslite in Taipei – the new design of China Airlines’ Business Class cabin aims to give customers a feeling of relaxing in their personal reading space. The texture of persimmon tree grain has been used to decorate the partition walls of the cabin, and the Business seats feature stand-alone reading lamps.

The ‘Sky Lounge’ galley located in the middle of the Business Class cabin of China Airlines B777 (seatmap here) doubles as a self-serve bar and social area. During the flight, passengers can choose to walk up to the lounge to enjoy food and drinks while chatting with other passengers. Read full article

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China Airlines unveils ‘Family Couches’ on its upcoming B777-300ERs

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This article originally appeared on >talkairlines

By Kai-Chin Shih | >talkairlines

China Airlines has finally released details on its Boeing 777-300ER Economy Class, which will include normal Economy Class seats and the new Family Couch. Family Couch is a version of Air New Zealand’s (ANZ) revolutionary Skycouch. ANZ licensed the seating type to China Airlines earlier this year, making China Airlines the first airline other than ANZ to install the seats.

Family Couch is a row of three Economy Class seats that together adapt to create a flat flexible space to stretch out and relax in. Passengers can raise the footrests and armrests 90 degrees during inflight and enjoy a comfortable sleep. The experience can be further enhanced with the mattresses, pillows, and blankets provided by the cabin crew.

Specially designed seat-belts, to be attached to the passenger’s seat and the front seat-back (which is the reason why Family Couch won’t appear in the first row) are also handed out by the cabin crew, indicating that unless one buys Family Couch ticket, he/she can’t enjoy the bed-seat. When all the footrests and armrests are raised up, the total area of the seat set will be 64cm wide and 140cm long.

10 rows
This new type of seat will be installed in the ten rows after the first row of Economy Class. However, they will only be limited to the far right section. A three-person ticket for Family Couch can be up to 60 percent cheaper than the fare of three Business Class seats.

Both the Family Couch seats and the normal Economy Class seats are manufactured by Zodiac Aerospace. The seats are slimmer than China Airlines’ current Economy Class seats and can allow passengers to recline up to 118 degrees, compared to the current 106 degrees and seat pitch is 32 inches. Each seat comes with a 11.1-inch high definition personal screen which uses Panasonic’s new eX3 system.
Read full article

BA to rightsize its short-haul fleet with slimline seats featuring holders

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By Raymond Kollau, airlinetrends.com

Following earlier initiatives by major competitors Lufthansa (168 seats on its A320s) and Air France (178 seats on A320s) to install more slimline seats (from Recaro) on their short-haul aircraft in order to become more competitive with low-cost rivals such as Easyjet (180 seats on A320), British Airways has just unveiled its new short-haul interiors.

On the BA’s existing A320 fleet of more than 40 aircraft, there are various different seats and configurations and at a recent shareholder presentation by BA owner IAG, it revealed that it aims to increase capacity across BA’s Airbus fleet by 6 per cent.

BA executive chairman Keith Williams said: “The short-haul landscape has changed enormously in recent years. To stay competitive and keep offering customers choice, great fares and great service, we are giving our cabins a radical makeover.”

Leather headrests, tablet holder
The new charcoal grey leather seats (manufactured by B/E Aerospace) are slimmer and ergonomically designed to allow BA to squeeze in extra seats for its economy cabins, Euro Traveller. This, says the airline, will allow it to offer more low fares. The new Euro Traveller chairs will have backs designed give more knee space for the customer behind and new eye-level seatback tablet-holders, which are rapidly becoming a standard feature on the latest generation of Economy seats. Read full article

UK leisure carrier Monarch to install non-reclining seats with tablet holder

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By Raymond Kollau, airlinetrends.com

In order to be able to put more seats on aircraft and/or create weight savings, airlines – especially leisure-based carriers – are installing seats on short-haul aircraft that are increasingly more basic.

Non-reclining
UK leisure carrier Monarch, which flies from six UK bases including London Gatwick, is the latest carrier to introduce non-reclining seats across its entire fleet of planes, following earlier rollouts by the likes of Ryanair, Spirit and Jet2.

According to Monarch, the light-weight design – to be rolled out this summer – has been launched after a Skyscanner survey last year revealed that nine in ten travellers wanted reclining seats banned, and voted them one of the most common causes of mid-flight anger.

Monarch’s new seats are supplied by Pitch Aircraft Seating and have been developed in co-operation with Intier Automotive – a division of automotive supplier Magna – and design agency Design Q.

Seat pitch is 28 inches for standard seats onboard Monarch and 34 for extra legroom seats. According to Monarch, there is more ‘living’ space for passengers because of the design and thinner construction, and because they don’t recline the space is not restricted by the seat in front.

Adds Tim Williamson, Director of Customer Experience and Marketing at Monarch, “Customer feedback had [also] rated seat storage as high importance, the new non-reclining plane seats offer more flexibility than traditional ‘pockets’ – and can ‘comfortably’ fit water bottles, jackets and children’s toys.”

Tablet holder
The new seats also include a tablet holder for the technology-savvy holidaymaker, which is still a rare feature on new Economy seats, although seat manufacturers such as Recaro, B/E Aerospace and Zodiac have been coming up with their own inventive design solutions recently. Read full article

Philippine Airlines introduces ‘layered’ Business Class seat on its A330s

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By Raymond Kollau, airlinetrends.com

As Business Class seats that can be turned into full-flat beds have become the industry standard in recent years, airlines have been facing the challenge to determine the best seat layout in order to optimize the valuable real estate onboard.

This has led seat manufacturers to come up with several inventive designs, such as herringbone, staggered, V-shaped and backward/forward-facing configurations [image].

Layered design
French seat manufacturer Sogerma has figured out that it can decrease the default pitch in a full-flat Business Class seat by about 4 inches by including a slight overlap in the foot wells for the two customers in the paired seats on its V-shaped Equinox product line, calling the seat Equinox 3D.

Both are fully flat but the seat on the right is raised above the seat on the left. When moving to the bed position, the window seat moves up to armrest level while the aisle seat moves down to just above the floor.  This design is said to also allow for easy access for the window-side passenger.

Or as aviation journalist Jason Rabinowitz (aka AirlineFlyer) put it when testing the seat at this year’s Aircraft Interiors Expo in Hamburg: “The seat pair is angled in toward each other, which is nothing new. What is new, however, is that the two seats transform into a layered lie-flat bed. In essence, the feet of one passenger end up resting on a platform on top of the adjacent passenger. This saves a bit of width per seat without compromising comfort, but it sure does look strange. I tried the seat and found it to be comfortable, so this will be one to keep an eye out for in the future.”

Philippine Airlines
Philippine Airlines (PAL) is the launch customer of the Equinox 3D seat (images here and here) when it took delivery of its new Airbus A330-300 last month.

PAL’s A330s accommodate 368 passengers — 18 in Business, 27 in Premium Economy and 323 in Economy, and the airline will operate the aircraft on medium-haul routes between Manila and Shanghai, Beijing, Seoul, Tokyo, Sydney, Melbourne, and Honolulu. Read full article

Smart design: Fixed headrest support on Etihad’s new Economy seats

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At airlinetrends.com we love smart design innovations, especially in the space-constrained Economy cabin. Think Air New Zealand’s innovative Skycouch (which will also be installed on China Airlines’ upcoming B77-300ERs), as well as the airline’s cleverly designed headrest pillows.

Economy Smart Seats
Lost a bit in the press blitz around Etihad’s new über-premium A380 comes a smart design innovation of the airline’s new Economy seats. The so-called ‘Economy Smart Seats’ (video here) feature a ‘fixed wing’ headrest, designed to provide a firm surface for passengers to lean on while sleeping.

The new Economy seats will first appear on Etihad’s A380 and Boeing 787-9 Dreamliners. On the A380, the economy seats will be nearly 19 inches wide and arranged in a 3-4-3 fashion with a 31-32 inch pitch. On Etihad’s Boeing 787 the seats will be configured 3-3-3 with a seat width of 17.2 inches and seat pitch ranging from 31 to 33 inches. Each Economy Smart Seat reclines 6 inches and has adjustable lumbar support.

Etihad Design Consortium
Etihad’s new interiors are the work of the so-called Etihad Design Consortium, which consists of British agencies Acumen Design Associates, Factorydesign and Honour Branding. Acumen has been  responsible for seating for First Class, Business, and Economy, while Factorydesign was assigned passenger experience and interiors elements such as galleys, lavatories and passenger destination zones. Honour Branding was responsible for the coordination of the project and advising Etihad on the innovation process. Read full article

Beyond First Class: Etihad’s new A380 to feature 3-room ‘The Residence’ suite

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This article originally appeared on TheDesignAir

By Jonny Clark, TheDesignAir

Etihad Airways has unveiled the world’s first private multi-room cabin on a commercial passenger aircraft. Called ‘The Residence’, the ‘uber premium’ space will feature a living room, double bedroom, separate ensuite shower room, and for the first time in the airline industry, a dedicated, trained butler.

Measuring an unparalleled 125 square feet in total area, The Residence will be located on the forward upper deck of the Abu Dhabi-based carrier’s new fleet of Airbus A380s and will be available for single or double occupancy. Yes. That’s 125 square feet of your own private space, and if that wasn’t enough, you still have access to the First Class offerings including the brand new onboard lounge.

Peter Baumgartner, Etihad Airways’ Chief Commercial Officer, said: “The Residence will set Etihad Airways apart from the rest of the industry and allow us to provide the complete range of world-class products and services to cater for the individual tastes of every VIP traveller.

“This is the culmination of five years of intensive effort and research into how Etihad Airways can provide an unparalleled VIP experience. Without doubt, we are ushering in a new era of luxury travel in commercial aviation.”

Living room, master bedroom, shower
The living room in The Residence is furnished with a two-seat reclining sofa upholstered in Poltrona Frau leather, dual marquetry dining tables and a chilled mini-bar. A touchscreen control unit operates the retractable ottoman, the ambient and mood lighting, window shading, adjusts seat position and firmness, and activates the in-seat massage functions.

A door and passageway separate the living room from the master bedroom and the ensuite shower room. The bedroom features a Poltrona Frau upholstered 82 inch long double bed with custom-made mattress, bedside unit, wardrobe, and under-bed stowage for hand luggage (video here). Read full article

Four Seasons’ uber-premium Boeing 757 takes passengers on round-the-world cruise

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By Raymond Kollau, airlinetrends.com

One of our favourite topics (and recommendation to our airline clients) is that the airline industry should be looking much closer to the hospitality industry for best practices on how to improve the passenger experience.

Airlines that have applied some ‘tricks’ from the hotel sector include Singapore Airlines, Cathay Pacific and Japan Airlines who welcome passengers in their premium classes with hand-written “Welcome Onboard” cards, while Etihad, Virgin Australia and Virgin America are among the few airlines that refer to their passengers as guests. American Airlines now refers to its premium cabin as a ‘hotel in the sky’, while Delta has partnered with Westin Hotels to let passengers sleep comfortable on Westin’s ‘Heavenly’ range of bedding.

On the ground, a handful hotels have opened their own lounges at airports, be it that for the moment these initiatives can be found at small airports only. For example, Four Seasons Resorts recently opened an airport lounge at Honolulu International Airport to welcome Four Seasons guests enroute to the island of Lanai.

Four Seasons ‘air cruise’
Now Four Seasons is looking to elevate its hospitality brand up in the air. The premium hotel group has unveiled its Four Seasons-branded Boeing 757 which will carry guests on its around-the-world ‘air cruises’.

Four Seasons, which operates 92 hotels and private residences around the world, first began offering its around-the-world trip in 2012 using a non-branded jet that carried 78 travelers. According to Susan Helstab, Four Seasons’ EVP Marketing, “The branded jet was developed to fulfill the wealthy’s wish to explore the world in utmost comfort. Taking our legendary service to the skies is a natural extension of what we’ve been doing in our hotels for more than 50 years.”

Or as Bloomberg summarizes it nicely: “First came the Orient Express train. Then the Queen Mary ocean liner. Now the Four Seasons jet?”
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