CABIN / SEATS
This article first appeared on Future Travel Experience (FTE)
20 April 2017 | While Business Class passengers have become used to full-flat beds, those who travel in Economy have had little to get excited about in recent times. As airlines seek to increase cabin density, many Economy passengers have seen comfort levels at best stagnate, and at worst decrease.
In-flight entertainment developments and the ongoing rollout of onboard Wi-Fi are at least helping to provide welcome distraction, but if shoulders are rubbing and legroom is limited, the Economy Class experience is unlikely to be remembered with fondness.
At the heart of the discussion about Economy Class comfort is the seat itself. Surely, if passengers have a comfortable seat, they will have a more enjoyable flight. With this simple premise in mind, FTE at the recent Aircraft Interiors Expo 2017 in Hamburg spoke to a number of aircraft seat designers and manufacturers to learn about their efforts to increase comfort across the board.
Wider Middle Seat
For example, recently we have seen several initiatives that aim to increase the popularity of the dreaded middle seat. Bombardier’s C Series aircraft (currently operated by SWISS and airBaltic) features a 3-2 configuration, with a slightly wider middle seat (19 inch vs 18.5 inches for the window and aisle seats).
Patrick Baudis, VP Marketing Bombardier Commercial Aircraft explained that feedback from airlines and passengers so far has been positive. “The wider seats are a big element that pleases the passengers. With wider seats, you can turn, you can move your legs, and that compensates for pitch to a certain extent.” Read full article »
10 April 2017 | Moving beyond the low hanging – and very profitable – ancillary fruit of checked bags, advance seat reservations, extra legroom seats and last-minute upgrades, airlines are becoming more creative in generating revenues beyond just the ticket fare.
One way to approach ancillary innovation is to look at the different needs passengers travelling in the same class may have. For example, SWISS has recently introduced a fee to pre-reserve one of the popular solo business class seats on its A330 and B777-300ER aircraft.
In Economy, airlines are increasingly offering passengers options for more comfort at a time when seat density is increasing and load factors are high.
Empty Seat Option
South Korean low-cost carrier Jeju Air – which flies between South Korea and Japan, China, Taiwan, Guam, Saipan, The Phillipines, and Bangkok with a fleet of 26 single class B737-800s – has come up with a clever, hands-on, way to generate last-minute ancillary income, low-cost style.
About two years ago, Jeju Air introduced a ‘Side Seat’ offer, which is similar to OptionTown’s ‘Empty Seat Option’ (adopted by airlines such as AirAsia X, Vietnam Airlines and Spicejet), and lets travellers purchase one or two seats next to their own seat, in an effort to sell last-minute seat inventory.
Whereas the Empty Seat Option lets passengers purchase an option to a possible empty seat for a small fee and be notified if an empty seat is available 1 to 3 days before their flight, Jeju Air’s passengers can only book the additional seats at their departure airport on the day of the travel (up to 1 hour before boarding).
Jeju Air’s ‘Side Seats’ are priced at USD 10 for domestic routes, USD 25 on routes to and from Japan and China’s Shandong region, USD 30 on flights between South Korea and Southern China and Taipei, whereas the fee for a last minute extra seat is USD 50 on routes to and from Southeast Asia (Philippines, Vietnam, Thailand) and Oceania (Guam, Saipan). Read full article »
THIS ARTICLE FIRST APPEARED ON THE DESIGNAIR
2 November 2016 | Aeromexico has taken delivery of it’s new Boeing 787-9 and with it, a brand new Classe Premier product designed for the long-haul routes the aircraft will fly. Adorned with the Quetzalcoatl one-off livery, the aircraft will surprise its passengers both outside and now inside too.
With the airline currently offering a 2 x 2 x 2 configuration on the current 787-8’s that Aeromexico fly, this new cabin is a giant leap ahead in passenger comfort and space. The new seats now are configured in a 1 x 2 x 1 configuration with every passenger now receiving aisle access, a first for the Mexican carrier.
The 36 seats by B/E Aerospace have been upgraded from the side-by-side Diamond range to the new Super Diamond range, which offer increased passenger space and privacy, similar to those found on Qatar Airways 787s and feature 18inch touchscreen hi-def screens and also now live TV channels.
As well as a large spacious business class cabin, the entrance way at Door 2 has been completely redesigned by New Territory, spearheaded by Luke Miles, the same creative director that reimagined much of Virgin Atlantic’s inflight product over the last decade. So it is no surprise to see a communal walk-up bar space re-emerge on this aircraft.
New Territory’s design for the onboard social space (known as ‘Espacio Premier’) however, has taken a departure from the more prescriptive bar space with limited seating to a more welcoming kitchen-style environment which is more intuitive and less disruptive to the natural LOPA of the aircraft. Read full article »
THIS ARTICLE FIRST APPEARED ON THE DESIGNAIR
26 August 2016 | When airlines such as Qatar Airways have announced recently they are working on brand new Business Class seats and Emirates is working on new First Class suites, it was a surprising twist to see Delta, a US carrier, to leap-frog the Gulf-based competition with an adapted Thomson Aero Seating product by UK-based design agency Factorydesign.
Business Class ‘Suite’
The new Delta One Suite is the first Business Class cabin in the world to feature a sliding door for each suite – a feature normally saved for First Class passengers. The doors are a key part of Delta and Factorydesign’s collaborative efforts to improve customer comfort and privacy. The industrial design consultancy worked in close partnership with Delta and seat manufacturer Thompson Aero Seating throughout the design, development and engineering process to achieve this.
The word “cabin” is important in this announcement, as JetBlue’s Mint product offers 4 mini-suites on their aircraft featuring sliding doors, however, the rest of the seats don’t offer this level of privacy.
The seat may look familiar, and follows the traditional 1 x 2 x 1 staggered forward facing design that Delta has already adopted in many of its long-haul aircraft. In fact the product has more in common with SAS’ new Thomson Vantage XL seats that the London based design firm also worked on.
The ability to add doors was driven by the A350’s extra width, explains Factorydesign’s senior designer Ryan Graham. “The high degree of customisation possible with Thompson’s seating platform enabled us to sit down and look at the potential we had when putting it onto a wider aircraft.”
“People like to have some privacy, and the feeling of ‘owning their space’, and this is exactly what the door provides. It is a major step-forward in Business Class travel. In the creation of the new Business Class Suite, Delta and Factorydesign extracted and interpreted the DNA of the Delta brand to create a unique three-dimensional product.” Read full article »
Image by Andreas Spaeth
20 August 2016 | Aircraft manufacturers are creating new passenger-friendly cabin environments by re-thinking the fuselage structure and introducing more spacious cabins with larger windows and improved cabin pressurisation, among other innovations.
Boeing’s 787 Dreamliner and Airbus’ A350 cabins, as well as Airbus’ new AirSpace cabin exemplify this new design thinking for widebody aircraft. On narrowbody aircraft, Boeing’s SkyInterior cabin delivers cabin improvements, as does Zodiac Aerospace’s ISIS (Innovative Space Interior System) cabin featured on Delta’s A320-family aircraft.
Now these cabin improvements found on Boeing and Airbus aircraft are coming to regional aircraft with Bombardier’s new CSeries regional jet.
As Aviation Week put it nicely: “Aerospace is driven by innovation” is a timeworn slogan used by industry executives and enthusiasts. Yet there hasn’t been a clean-sheet aircraft in the single-aisle segment for 28 years. To an outsider, this would seem odd—particularly as single-aisles comprise 70 percent of mainline jetliner production. Bombardier corrected that anomaly this month when the C-Series entered service with Swiss. After flying in the C Series and digging deeper into its design and systems, I’ve come to the conclusion that it is bringing significant value-creating technology into the market.”
Larger windows, wider middle seat, mood lighting
The CSeries aircraft contains a high usage of composite materials, is quieter, features larger windows, and the cabin features large, rotating overhead storage bins, allowing each passenger to stow a sizeable carry-on bag overhead.
The combination of the bigger windows and the higher ceiling make this smaller single aisle aircraft feel more spacious, while mood lighting can brighten up the space even more. The aircraft also features two spacious lavatories. Read full article »
By Marisa Garcia
8 June 2016 | United Airlines hopes to outshine competitors with a redefined international Business Class experience – called Polaris – named after the brightest star in our night sky.
United and London-based design firm PriestmanGoode have worked on the design and development of the Polaris service over the past three years, with the aim of re-branding and redefining United’s proposition to the profitable, high-revenue corporate client.
The entire experience is designed to reverse any impression passengers may have that United offers customers a run-of-the-mill product.
On the ground
The United Polaris ‘experience’ starts with dedicated Business Class lounges designed to harmonise with the passenger experience in the cabin.
Each exclusive Polaris lounge features a dining area serving both a buffet selection and a la carte meals, as well as a tended bar. The lounges follow a common design plan with the active areas near the entrance, followed by the bar and buffet, and ‘calmer’ zones further inside—including shower suites and daybed rest pods.
PriestmanGoode have also created a bespoke seat for the lounge – named the Quad chair – which mimics elements of the Polaris seat up in the air. This private seating concept in the lounge includes coat and bag storage, a pull-out table with integrated tablet holder, and AC/USB charging points for personal electronic devices.
The Polaris lounges will only be accessible to Business Class passengers, with no access granted to United Club members or even top-tier MileagePlus frequent flyers booked in Economy. The exclusivity of the lounge to the airline’s Business Class customers provides added value to the ticket, ensuring that those customers can be confident not to be disturbed by crowds of frequent flyers claiming their mileage perks. Read full article »
By Raymond Kollau, airlinetrends.com
13 April 2016 | At last week’s Aircraft Interiors Expo (AIX) in Hamburg many of the innovations on display centered around passenger experience themes such as connected and empowered passengers, IFE&C as open platforms, further optimized Economy seat designs, mood lighting on steroids, and immersive Business Class seats.
We’d like to single out one smart design concept that is an indication of how the industry continues to take existing innovations to the next level. Case in point: Geven’s Piuma Sofa seat, which will make its debut onboard an airline’s A330 later this year.
Back in 2010, Air New Zealand surprised the airline industry with its innovative SkyCouch, a row of three standard economy seats that can be changed into a single, horizontal space by removing arm rests. The seats have large flip-up cushions that fill the space between the end of the seat and the next row of seats.
At this year’s AIX, Italian seat manufacturer Geven unveiled a working prototype of a further evolution of the ‘SkyCouch’ design, the Piuma Sofa.
The Piuma Sofa enables rows of seats to be rapidly converted by detaching the headrests and attaching them to the seat base to widen the space and create a flat area suitable for sleeping on. A mattrass cover can be placed on top of all seatbases to improve comfort. Geven says it takes less than 30 seconds to convert three or four seats into a ‘sleeper sofa’ and the headrests are released by the cabin crew using a physical key. Read full article »
9 March 2016 | In the past 20 months, Ryanair has been busy upgrading its products and services, stepping up its digital innovation activities, as well as opening routes to main airport hubs in an effort to appeal more to business travellers.
Now, in a surprise move, Ryanair has taken its drive upmarket to a whole new level by launching a corporate jet service, using a customized Boeing 737-700 which is available for corporate or group hire.
The B737-700 features 60 reclining leather Business Class-style configured in 15 rows in a 2-2 with a 48-inch seat pitch and include “fine dining catering facilities.” The Business-only 737 will be staffed by Ryanair pilots and cabin crew and has a range of up to six hours, making it “ideal for private corporate, sports team or group travel”, Ryanair said. Ryanair’s standard B737-800 aircraft feature 189 seats in a 3-3 layout.
The Irish low cost airline says it has been attracting more business people since overhauling its model in the wake of two profit warnings in 2013. As it already caters for around 25 million business travellers per year and has now set up a dedicated corporate jet team at its home base in Dublin.
A spokesman said the plane can be hired by the hour, with the “competitive” rate depending on the arrival and departure airports. According to The Guardian, a 60 seater private jet from London to Geneva would cost about £33,000 – or £550 a head – for a return trip.
Carol Cork, sales and marketing director at private jet hire firm PrivateFly, told The Guardian that Ryanair had got the timing right, with the Euro football championship in the summer coming up. Asked if Ryanair would accept bookings from stag and hen parties, a spokesperson said the carrier was “happy to provide quotes for any groups.”
While, Ryanair is the first low-cost carrier to launch a corporate jet charter, airlines such as Korean Air (16 or 28-seat 737 Business Jet), Emirates (19-seat A319 Executive Jet) and Qatar Airways (40-seat A319 Premium One) offer similar charter services using a Boeing 737 or an A320 family aircraft, although these feature a more ‘uber-premium’ cabin.
Panasonic’s Waterfront concept suite lets passengers customize their inflight experience with their smartphone
By Raymond Kollau, airlinetrends.com
8 February 2016 | In a time when the personal device (smartphone, tablet) is becoming the digital controller of just about every surrounding device (think Sonos, Google Chromecast, or Philips Hue), Panasonic’s new Waterfront concept seat – unveiled at last month’s Consumer Electronics Show in Las Vegas – demonstrates ‘the art of possible’ when the personal devices gets integrated with the aircraft seat.
The Waterfront seat is the result of a partnership between Panasonic, B/E Aerospace, Formation Design Group and TEAGUE and follows last year’s JAZZ IFE/seat Economy concept.
According to Panasonic, the objective with the new seat is to “take care of a passenger’s wellbeing in a more holistic way.” Using B/E Aerospace’s Super Diamond seat as platform, the Waterfront seat features a full privacy door, which “gives a First-Class feel within the confines of a Business Class footprint,” as RGN puts it.
Other features of the Waterfront include customizable LED lighting (the interface has been coupled to hundreds of individually controllable full spectrum LEDs across the entire seat) and climate controls that adjust the temperature in the suite. Passengers can recharge their devices using one of the AC and USB ports or just place it on a wireless inductive charging panel.
Personal device as remote controller
The centerpiece of the Waterfront suite though is a 24-inch high-definition 4K touchscreen monitor placed in a seamless edge-to-edge glass structure, which can connect to a passenger’s smartphone app.
According to Australian Business Traveler passengers will be able to control the in-flight entertainment system AND the suite’s environment from their phone or from a supplied 7″ tablet.
The integration of the personal device and the Waterfront tech system is done via a technology called ‘light ID’, which has been developed by Panasonic and which uses a LED as the light source so that smartphones can read optical ID signals containing various kinds of information. According to Panasonic, the airline would provide the wireles controller application for passengers to download. Read full article »
By Raymond Kollau, airlinetrends.com
2 February 2016 | SWISS just took delivery of its first new B777-300ER aircraft. One of the things we like about SWISS’ new flagship interior is the creative touch that the airline and design agency Priestmangoode have added to the galley areas.
On most widebody aircraft, the first impressions passengers get when entering the aircraft at the so-called ‘door 2’ is the sight of an industrial-looking galley area. In an effort to create a more welcoming environment, a growing number of airlines are adding design touches to this door 2 area.
As aviation journalist Marisa Garcia from FlightChic puts it: “Of course, airlines still buy the generic and utilitarian galleys, but the trend is towards cabin monuments serving a second life as welcome zones or customer social areas, at least for wide-body aircraft. Beyond looking pretty, putting this functional space to work as an element of the passenger experience is smart design thinking.”
Recent examples include Finnair, which for its new A350s has come up with a clever (and economic) solution by installing galley screens that are lowered when passengers are boarding and which feature a striking photo of Finland’s nature.
On the other end, Etihad has gone all out with the creation of a ‘welcome lobby’ on its A380s, which features dark wood fretwork panels, screens and doors and recreates the feeling of entering a boutique hotel.
SWISS, meanwhile has added rollable screens that cover the working areas in the galley and the galley walls feature an illuminated welcome panel, as well as an illuminated world map in an oak wood finish. According to the airline it has treated the entrance to its new B777-300ER “like a reception with a welcoming entrance that that mirrors that in the reception of the SWISS lounges at Zurich airport.” Read full article »
By Ryan Ghee, Future Travel Experience
28 January 2016 | JetBlue has announced a major A320 cabin restyling, which will include the introduction of what it calls a “fully connected in-seat experience.” New 10-inch, high-definition, Internet-enabled in-flight entertainment (IFE) screens, more than 100 live television channels and in-seat power outlets and USB ports are among the key features.
Android-based ‘connected’ IFE
JetBlue becomes the first airline to sign up for the new streaming television IFE system from Thales – called STV+ – which is built on the Google Android platform. The carrier said in a release this opens “unlimited possibilities for custom app and widget development, live content streaming, audio-and-video-on-demand, and personal device pairing.” In addition, the IFE system offers access to content stored locally on the aircraft.
The new IFE experience represents a major upgrade to the existing standard-definition, 5.6-inch screens and 36 channels of live DirecTV that can currently be found on JetBlue’s A320s.
Passengers will also have gate-to-gate access to the Fly-Fi connectivity service, meaning they can browse the Web and even stream movies on Amazon Prime before and during take-off and after landing.
The cabin redesign will also incorporate a number of features introduced on the A321s in 2014, including the B/E Aerospace Pinnacle seats with moveable headrests and LED cabin lighting. The reconfigured A320s will feature 162 seats – 12 more than at present – but the carrier will maintain a 33-inch pitch. Airbus’ Space-Flex v2 galley and lavatory module will also be introduced on the A320 and A321 all-core aircraft. Read full article »
By Raymond Kollau, airlinetrends.com
24 January 2016 | With mood lighting now being a standard feature on new aircraft deliveries, several airlines have also started to retrofit LED lighting into their older cabins. Furthermore, besides taking a ‘generic’ approach towards mood lighting – that is, recreating sunset on evening flights and sunrise in the morning – airlines are also looking to extend their brand inside the cabin by developing signature lighting schemes.
Examples of airlines that have taken a forward-looking approach to mood-lighting include Icelandair and Finnair, who have developed custom Northern Lights scenes that pulls in shades of blue and green that dance through the cabin. Virgin America is known for its iconic purple and red mood lighting, while sister airline Virgin Atlantic has given its various mood lighting settings names like ‘rose champagne’, ‘purple haze’ and ‘amber warmth’.
Says Daniel Baron, founder of Tokyo-based design agency LIFT Strategic Design, “Airlines should use mood lighting as an integral part of the brand presentation, or as association with origin. As the systems become more sophisticated and available on more aircraft as line-fit items, more meaningful differentiation with the lighting, i.e., not just as a novelty, will become the norm.”
Next-generation mood lighting and projection
A new video from Boeing – who made mood lighting one of the prominent cabin features of its 787 Dreamliner and 737 Sky Interior – shows how cabin lighting is further evolving beyond mood lighting to include project technology and high-definition animations that bring the cabin to life.
“Airlines could use these lighting enhancements on the walls and bulkheads to display information about the destination or to project scenes that get passengers thinking about where they’re going,” said Mike Sinnett, Boeing’s VP of Product Development. “These ceiling projections could be scenes found in nature or helpful information for passengers projected on the walls and bulkheads,” he said. “The possibilities are endless about how this technology could be used.” Read full article »
24 December 2015 | At airlinetrends.com we continuously monitor the global aviation industry for product and service innovations launched by airlines in response to cultural, technological, and economic changes that influence airline customers’ needs and expectations.
The top product and service innovations we have selected to be among the most innovative concepts that have been launched this year reflect how airlines are becoming more creative in the design of new products and services as more airlines are embrading hospitality, design and technology as ways to differentiate the passenger experience.
Many of the examples on our list contain a major digital component, as the rapid adoption of smartphones and tablets, the option to be connected anywhere and anytime, and the self-service mindset of connected travellers, has created a huge momentum for airlines to come up with innovative products and services.
THE AIRLINETRENDS.COM TOP 10 INNOVATIONS FOR 2015
1. Netflix and Amazon inflight streaming deals are further proof of an IFEC revolution
By enabling passengers to stream content from Netflix and Amazon Prime onboard respectively Virgin America and JetBlue, satellite company ViaSat is also putting pressure on the current IFE content supply chain. ViaSat’s Don Buchman explained: “There was evolution happening and now it’s revolution. It’s similar to how the iPhone changed the mobile market. Amazon and Netflix are not traditional IFE players, but things are changing.” Read article »
2. Ryanair wants to become the ‘Amazon of travel’
Ryanair said it wants to become the ‘Amazon for travel’, with its new website to leverage personal data to offer customers hotel bookings and TripAdvisor-style reviews. Says Ryanair CEO Michael O’Leary, “We now have an opportunity with the new website to build Ryanair.com not just as the airline’s website but as a kind of Amazon for travel in Europe.” Read article »
3. KLM’s Happy Flow shows the future of the airport passenger process
KLM’s ‘Happy Flow’ aims to revolutionize the airport process and uses facial recognition technology as the basis of a single passenger token, removing the need for passengers to present their passport and boarding pass at multiple stages of the airport journey. Read article »
4. Finnair’s new A350 features a host of innovative passenger experience elements
Finnair has been the first European airline to take delivery of the A350 and has come up with a series of innovative features, such as a ‘Space Alive’ mood lighting concept, a ladies-only lavatory and free wifi in Business, duty free pre-ordering via the inflight portal and an IFE-based visual ‘flight stages’ timeline. Read article »
5. Brazilian ‘value carrier’ Azul goes long-haul with full-flat Business beds, SkySofas, walk-up bar and IFE-based ordering
Brazil’s Azul, which can be regarded as the Brazilian equivalent of JetBlue, recently launched its new A330 cabin, which includes a fully fledged Business Class cabin, Sky Sofas in Economy, a walk-up bar, and the option to order F&B via the in-seat IFE system. Read article »
6. TUI lets passengers order F&B and duty free inflight via their own devices
Netherlands-based leisure carrier Arke (part of the TUI Group) has launched a trial in which passengers can use their own devices to order beverages, snacks and duty free items. Cabin crew receive the orders made by passengers on their tablet devices. Read article »
7. Transavia lets passengers download IFE content to their own devices pre-flight
Transavia allows passengers to download movies and TV programmes to their own electronic devices before their flight. As soon as the passenger boards the aircraft, the pre-downloaded content is activated and it is then automatically deleted at the end of the journey. Read article »
8. Pre-ordering of food and beverages is getting more popular with airlines and airports
In today’s always-on, on-demand economy the notion of pre-ordering food and beverages has evolved from a rather dull thing to do towards a smart move that is about convenience and getting the things you way you want. Examples from forward-looking airlines and airport F&B outlets. Read article »
9. China Eastern trials ‘intelligent personal assistant’ for in-flight service
China Eastern has launched an airline-specific version of Microsoft’s ‘XiaoIce’ – an intelligent personal assistant – which on Wi-Fi equipped aircraft allows passengers to socialize with other passengers, contact the crew (who are equipped with tablets) and send post-arrival pick-up reminders to people on the ground. Read article »
10. Air New Zealand lounge guests can order their favourite coffee via their smartphone
Taking a cue from Starbuck’s , Air New Zealand now lets flyers order barista-made coffee via its smartphone app the minute they walk into one of the airline’s Koru Clubs around New Zealand. Read article »
By Raymond Kollau, airlinetrends.com
11 November 2015 | Finnair has been the first European airline to take delivery of the A350-900 and the third carrier worldwide (after Qatar Airways and Vietnam Airlines). Finnair’s 297-seat aircraft is configured in three classes with 208 seats in Economy, 43 in Economy Comfort and 46 in Business. Following a month of ‘familiarization flighs’ to European destinations, Finnair’s first A350 will begin operating long-haul routes between Helsinki and Shanghai on November 21st.
There is a lot to like about Finnair’s (and its design agency dSign Vertti Kivi & Co) approach towards designing the A350 onboard experience, which features several innovative elements.
1. Welcome Onboard: Galley Screen
On most widebody aircraft passengers enter the cabin at the so-called door 2 and often their first impression is the sights of an industrial-looking galley area. Finnair has come up with a clever (and economic) solution by installing galley screens that are lowered when passengers are boarding and which feature a striking photo.
Marisa Garcia from FlightChic summarizes it nicely: “There is a very clever introduction of Finland’s lush green nature with a calm forest image in a galley screen, which I found was an attractive detail. It helps the cabin feel fresh, quieting the disturbing visual noise of galley equipment. It’s really a very simple thing, but Finnair took the time to consider it.”
2. Mood Lighting: Northern Lights
A remarkable feature of the cabin is the dynamic mood LED lighting. When passengers board the plane, they are greeted by the sight of clouds drifting across a blue sky throughout the cabin (video), while cool Nordic blue shades resembling the Northern lights will set the mood as the plane approaches Helsinki.
In all, there are 24 lighting schemes, and for example a warm orange glow can be created to suggest an Asian ambience on flights to the Far East. Says Juha Järvinen, Finnair’s Chief Commercial Officer, “Finnair’s new Airbus aircraft feature a cabin interior largely based on the Space Alive concept developed by dSign, where the main idea is to change the mood of the cabin space as the flight progresses.”
The mood lighting is also integrated with the in-seat IFE system. Jouni Oksanen, VP Digital at Finnair tells Hangar.no, “We’ve also added a timeline for dimming of the displays. This means that during the flight the screens will adapt to the time zones the aircraft passes. When it’s night outside, it will be night on the screens so it does not light up a whole bunch of bright displays that disturbs people who want to sleep.”
3. Business Class: Ladies’ Room
Female passengers in Business Class have access to a dedicated Ladies’ Room which is stocked with cosmetics and other supplies from Finnish brand Clean (images here and here). Australian Business Traveller reports that the ladies-only lavatory will be made available to “high-flying hommes” in the event that there’s a higher than usual proportion of men to women in business class, but as a rule it will be reserved for women. Read full article »
Brazilian ‘value carrier’ Azul goes long-haul with full-flat Business beds, SkySofas, walk-up bar and IFE-based ordering
By Jonny Clark, TheDesignAir
1 November 2015 | Brazil’s Azul, which can be regarded as the Brazilian equivalent of JetBlue, recently launched their new A330 cabins, which include Azul Xtra (a fully fledged Business Class cabin), Economy Xtra (including the infamous SkySofa product) and a standard Economy cabin.
Now flying to Orlando and Fort Lauderdale (Miami) from Sao Paulo’s Viracopos airport, Azul’s A330s will eventually be rolled out to potential new destinations such as New York and Madrid.
Designed with a short lead time by UK based design agency Tangerine, the cabins manage to encapsulate the Azul brand by adapting off the shelf products, and working with the manufacturers to change colour, finish and trim. As an added element of customisation, a walk up-bar has been introduced into one of the galleys to create a social space, and area to allow passengers to stretch their legs.
“Our focus for the project was to rapidly customise a catalogue version of Stelia’s Solstys business class seat and create a bar from a galley. Importantly we had to design and develop all of the colour, material & finish for the seating and cabin, to work on both the A330 retrofit and A350 line-fit aircraft.” said Martin Darbyshire, CEO of Tangerine.
Full-flat beds in Business
In Business Class, passengers are provided with all aisle access in a 1 x 2 x 1 seat configuration, with an identical hard product to those found on Etihad, Air Berlin, Iberia, Thai just to name a few. The seats convert into a full 79″ flat bed and offer a 16″ screen.
Considering Azul hadn’t offered a Business Class or long-haul product before, creating a new product from scratch could have been seen as a tricky task. “Working closely with Azuls’ brand team we were able to co-work and quickly define the right way to build on Azul’s colour palette, moving it into a more sophisticated positioning. Patterns were developed that connect to well-known icons of Brazil, such as the pattern of tiles from Copacabana beach in Rio de Janeiro, used subtly to add a Brazilian zing to the cabin.” said Tangerine’s Derbyshire. Read full article »