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The State of Airline Marketing 2014 is a free annual report published by airlinetrends.com and Simpliflying that identifies the latest trends in airline marketing and communication. The report puts the individual cases highlighted in the monthly editions of our premium Airline Marketing Benchmark Report into a broader perspective.
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Faced with ever more experienced consumers, who routinely ignore the commercials and ads thrown at them, airlines – just like other consumer brands – are finding new ways to break through the advertising clutter to reach and engage consumers.

Besides dreaming up experiental marketing and creative – traditional media-based – initiatives, airlines around the world are equipping themselves with the tools and know-how to conquer the digital marketing revolution, experimenting with new social media platforms and launching mobile campaigns that link the online with the offline world.

In today’s fast-moving environment, it is important not just to be creative and innovative yourself but to be more striking than your immediate competition as well. However, given the speed at which things move in digital media, it is no easy task to stay on top of the latest trends, fads and innovations.

Over the past two-and-a-half years, SimpliFlying and airlinetrends.com have published the premium Airline Marketing Benchmark Report.  Published monthly, the report contains a selection of 15 of the most innovative marketing and advertising campaigns launched by airlines around the world.

Across the more than 350 innovative marketing initiatives [infographic here] that have been featured to date in the reports, we have identified 7 trends that range from onboard micro events to visual culture to people power and creative out-of-home initiatives – and reflect the current state of airline marketing.

VIDEO: 7 AIRLINE MARKETING TRENDS

MICRO EVENTS
Ranging from mid-air fashion shows to inflight bingo and product giveaways, a growing number of airlines are organizing surprise onboard events in order to turn an otherwise unremarkable flight into something passengers will talk about on social media, generating some ‘earned’ publicity for the airline.

COOL TECH
As technology is evolving at a rapid pace and many airlines have problems to think outside the box in order to develop innovative new services, forward-looking carriers are recognizing they better team up with the creative and technology classes to co-create new applications in so-called ‘hackatons’.

VISUAL CULTURE
Tapping into today’s visual culture, the selfie craze has also hit airlines, while airline videos on YouTube videos – from safety videos to commercials featuring football stars to tear-jerking spots – have gone on to become immensely popular. Read full article »

Innovation is the Marketing » BA high-tech neuro blanket tracks passenger’s emotions

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This trend appears in the upcoming edition of our 2014 The State of Airline Marketing, a free annual report published by airlinetrends.com and Simpliflying that identifies the latest trends in airline marketing and communication. Download the free report here »

Unlike investments in new aircraft, cabin interiors and seats, innovations in services in order to improve the passenger experience do not have to have large financial consequences.

It basically comes down to creative ideas, and the current revolution in social media and personal digital devices allows forward-looking airlines to come up with new services that — even though not all of them will be a great commercial success — will contribute to the airline’s brand by creating buzz and a sense that the airline is trying to improve the experience.

BA’s ‘Happiness Blanket’
In an effort to gain more insights into – as well as promote – its onboard products and services, British Airways has conducted an experiment at 30,000ft to find out more about how passengers sleep and rest in the air, in order to help shape services such as timing of meals, types of films shows and seat positions.

The airline asked passengers located in different cabins to cover themselves under a so-called ‘Happiness Blanket’, which is woven with fibre optics, uses neuro-sensors to measure a person’s brainwaves and ‘meditative state’, and which changes colour – from red to blue – to show when they are at their most relaxed.

Additionally, a special headband – the MyndPlay BrainBand – has been used to measure a person’s meditative state on a scale of one to 100. This is then relayed via Bluetooth to LED lights woven into the blanket.

When the number is low it will turn red or when it is near the 100 mark it will turn blue. As well as detecting brainwave activity, it can also monitor a user’s level of concentration and relaxation.

Behavioral response
British Airways will analyze the data from the blankets to make the in-flight experience better. The color patterns will give an idea to the crew on the behavioral response of the passengers to in-flight services such as the timing of meals, the menu, and the movie options. Read full article »

Kids drawings make their way to onboard amenities, aircraft liveries and boarding passes

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This case appears in the July 2014 edition of the Airline Marketing Benchmark, a monthly report by airlinetrends.com and Simpliflying that identifies the latest innovative marketing capaigns recently launched by airlines around the world. Learn more » 

There are few things that put a smile on people’s faces like kids creating imaginative drawings and proudly showing the result of their hard work. Moving beyond the regular (read: slightly boring) children drawing competitions, airlines such as Aeroflot, Korean Air and Jetstar Asia have opted to actually feature the creative results from these competitions on their inflight materials, aircraft liveries and boarding passes, which adds a sympathetic touch and a nice story to their brand.

Inflight event (Aeroflot)
To strike a chord with passengers, Aeroflot celebrated International Children’s Day in a creative way. On June 1st, young passengers flying with Aeroflot on that day took part in a painting exhibit onboard more than 20 long-haul flights.

The kids were given some time to create their drawings using a colouring set from the amenity kits for children. Other passengers were also involved in the action: As the kids were trying hard to make a nice drawings, parents were ready to help, while others were watching the process, eager to see the results.

Having finished their drawings, the little artists then proudly presented their masterpieces to the whole aircraft walking up and down the aisles and were rewarded with passengers admiration and a gift from Aeroflot – a funny inflatable plane.

“For kids it was a good chance to express their impressions of the journey with Aeroflot and for us to let them feel our care and love. The festive atmosphere made the flight unforgettable. It was a truly touching moment to see the kids being the heroes of the day!” reads an Aeroflot statement.

During the first half of June, Aeroflot also organized a ‘Colors of the Earth and Sky’ painting contest on social media. Out of 400 entries, 20 winners were chosen who were awarded with a visit to Aeroflot’s main office in the center of Moscow and their paintings could be used in the design of future amenity kits and other services for young passengers on board.

Aircraft livery (Korean Air)
Another sympathetic initiative is Korean Air’s ‘Draw Your Own Plane’ contest, which has been held several times by the airline. One campaign asked kids in elementary schools across South Korea to make a drawing inspired by South Korea’s heritage, while another event saw kids busy painting at one of Korean Air’s aircraft hangars (images here). The winning creations, chosen out of hundreds of drawings, were featured on the liveries of a Korean Air B747-400 and a B737-800. Read full article »

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Brussels Airlines’ Flight Ball campaign lets real-world aircraft play virtual soccer

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This case appears in the July 2014 edition of the Airline Marketing Benchmark, a monthly report by airlinetrends.com and Simpliflying that identifies the latest innovative marketing capaigns recently launched by airlines around the world. Learn more »

Last week, Brussels Airlines flew the Belgian national soccer team – a.k.a. The Red Devils – to São Paulo for the 2014 world cup. For this flight ‘SN2014’, Brussels Airlines had painted one of its A330s in the Belgian Red Devils colours.

To add to the football atmosphere up in the air, a synthetic soccer pitch carpet replaced the regular aisle carpet, while the panels that separate Business Class from Economy Class featured life-size photos of the Red Devils in action (images here).

Flight ‘SN2014’ had 150 seats available for fans to fly together with the players and to go to all the world cup matches the Red Devils play. For this purpose, a special EUR 3,499 travel package was created, which includes flights and entrance tickets to matches of the Red Devils.

Flight Ball
Brussels Airlines also offered the public the chance to win one of the fan flight packages and together with ad agency BBDO devised an original way to select the winner: Flight Ball.

Flightball works like a real football field except that players are replaced by planes flying in real-time over Begian airspace. To monitor each available aircraft, Brussels Airlines and BBDO partnered with Casper, a company that visualizes aircraft tracking data, for the provision of  real-time aircraft movement data and the placement of special antennas throughout Belgium. Using the collected data, airplanes then became the players in the game. Read full article »

Cebu Pacific taps into Hong Kong monsoon season to promote flights to the Philippines

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This case appears in the June 2014 edition of the Airline Marketing Benchmark, a monthly report by airlinetrends.com and SimpliFlying, which identifies the latest innovative marketing capaigns recently launched by airlines around the world. Learn more »

The effectiveness of outdoor advertising is often a result of its originality. Europe’s third largest low-cost carrier Norwegian, for example, has built a reputation when it comes to launching innovative campaigns to persuade Scandinavians to book a flight to a southern, more sunny, destination in Europe.

Earlier this year, the airline asked commuters at Oslo’s central train station to have their picture taken and get their skin tone saturation measured digitally. The contestants’ images then were directly uploaded onto a giant screen, where the audience could follow who was the palest person in the league. The three palest contestants won a trip to sunny Gran Canaria.

On a similar note, last year Norwegian installed a rain gauge on bus shelters that recorded how much rain fell in the city to push people to get out of the country (video here), while in 2011 as part of its ‘Internet Sun Generator campaign’, Norwegian tracked down negative winter-related expressions on Facebook, Twitter and blogs, and converted this information into a digital formula that controlled a big artificial sun places placed in front of Oslo’s central railway station. The more negative the conversation about the winter-darkness, the stronger the sun would shine.

Cebu Pacific
Meanwhile in Hong Kong, which receives just 100 hours of sunshine during its summer monsoon season, Cebu Pacific – the largest low-cost carrier of the Philippines – used the wet weather as an integral part of a campaign to drive bookings to a much sunnier Philippines.

The clever campaign used water repellent spray was used to draw ads onto the ground in high traffic areas throughout the city, making them invisible until wet weather hits, when water droplets roll off the sprayed surface, revealing a brief tagline, “It’s Sunny in the Philippines.” Read full article »

Infographic » What makes great airline marketing?

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Our research into over 350 airline marketing case-studies across the globe has resulted in the publication of over 20 issues of our monthly Airline Marketing Benchmark Report, in partnership with SimpliFlying. This monthly report service contains our selection of 15 of the most innovative airline marketing case studies that show how airlines are breaking through the advertising clutter to reach and engage their target audience.

While these premium reports are subscribed to by the likes of Etihad, Turkish Airlines, Aeroflot, Qantas, Air New Zealand, Aer Lingus, Google, Boeing, Airbus and others, we thought we’d also share some of the most interesting statistics and take-aways from the case-studies we published.

Here are some key take-aways before getting to the infographic below:

5 CATEGORIES | Airline marketing and communication initiatives can be split into 5 types of campaigns: Experiential, social, digital, traditional, themed events.

EXPERIENTIAL |As the airline industry still captures the public’s imagination (despite all the hassle of flying), airlines are very active in creating temporary venues where the public can experience their products and services.

SOCIAL, DIGITAL | Unsurprisingly, a lot of innovation is taking place in the social and digital domains, with social and digital clocking in nearly 50 percent of the 350 campaigns we researched.

INNOVATIVE | European airlines lead with the most number of innovative marketing campaigns, creating over 140 airline marketing campaigns that made it to our reports over the last two years. Read full article »

EasyJet asks travellers to recognize it’s 10 millionth passenger at Toulouse Airport

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This case appears in the April 2014 edition of the Airline Marketing Benchmark, a monthly report by airlinetrends.com and SimpliFlying that identifies the latest innovative marketing capaigns recently launched by airlines around the world. Learn more » 

Tapping into the current nostalgia trend, childhood memories of the globally known ‘Guess Who?’ (a.ka. ‘Who Am I’) game were brought back to life in Toulouse-Blagnac on February 28th, when easyJet created a life-size, live version of the popular board game to celebrate the fact that in 10 years the airline had carried 10 million passengers through the southern France airport.

Situated airside, passengers were invited to get involved in a game to guess the 10 millionth passenger who was hidden in a group of 24 ‘extras’.

The rules mimicked the real-life game, so passengers has to ask questions such as “Does he/she have blue eyes? Is he/she wearing a hat?” etc, in order to eliminate as many of the 24 people with one question.

Those participants who correctly named the mystery passenger after eliminating the impostors were given free flights with easyJet. Video of the event here and more images here.

After the airport event, the airline put a digital version of the ‘Guess Who’ game online (called Enigme A Bord by easyJet France) for 10 days, which was played over 2,500 times on the first day alone.

Delta offers the public the chance to be seated next to a star of the ‘creative class’

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By Raymond Kollau, airlinetrends.com

Pioneered by Silicon Valley-favourite Virgin America, more and more airlines are aligning themselves with the creative, entrepreneurial and technology industries and position themselves as forward looking.

American x SXSW
For example, pushing hard to shake off its old image, American Airlines at the 2013 SXSW event in Austin created a #newAmerican ‘brand space’ and together with AT&T organized a hack-a-thon at the event, allowing more than 60 developers to work with American’s travel API for the first time to see what they could come up with to further develop the users experience with the airline.

The event also saw American launch a ‘Napkin Pitch Contest’, where travelers could pitch a business idea to the airline to make the world a better place, all on a simple airline napkin.

Delta  x TED
Meanwhile, Delta has aligned itself closely with TED, the world-renowned gathering of “ideas worth spreading” that has become the go-to event for those thinking different.

In 2011, Delta teamed with TED to generate innovative crowd-sourced ideas to improve the travel experience, called ‘Ideas in Flight’. The program uses curated TEDTalks in social media as thought-starters to inspire their community, across technology, entertainment, design, etcetera. Delta also features TED Talks on its IFE radio channel.

In 2013, Delta showcased its renewed focus on sleep at TED by hosting a talk from renowned Oxford neuroscientist and sleep expert Dr. Russell Foster addressing jet lag. The airline demonstrated his research in action with a so-called ‘Photon Shower’ – a small light chamber that conference attendees could enter for a short period of time to help reset their body clocks through a personalized light treatment.

Delta Innovation Class
Delta’s latest initiative aimed at the ‘creative class’ is called ‘Delta Innovation Class’. In what the airline calls “a mentoring program taking place at 35,000 ft,” Delta has picked a select number of leaders in the field of art, business and technology who will be traveling to select events around the globe during 2014. Delta is offering one lucky person per flight the opportunity to sit next to one of these persons, “to meet face-to-face with some of the world’s most interesting people in a truly unique one-on-one,” as the airline puts it. Read full article »

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Emirates ranked as world’s most valuable airline brand

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This case appears in the March 2014 edition of the Airline Marketing Benchmark, a monthly report by airlinetrends.com and Simpliflying, which identifies the latest innovative marketing capaigns recently launched by airlines around the world. Learn more » 

Each year, British brand evaluation consultancy Brand Finance releases its Global 500 report, which ranks the world’s most valuable brands by assessing the dollar value of a company’s reputation, image and intellectual property.

The top 4 brands on the global list – repectively Apple, Samsung, Google and Microsoft – have remained the same for the past two years, while Verizon replaced Walmart on the fifth spot this year.

2014’s top 500 ranking includes six airlines and for the third consecutive year Emirates is regarded as the most valuable airline brand worldwide. The airline finished 234th out of the 500 evaluated global brands (up from last year’s 287th spot) with a a brand valued at USD 5.48 billion, a 34 percent increase on Emirates’ 2013 valuation.

Hello Tomorrow
Equal to its fleet expansion plans (on top of its current fleet of 200 widebody aircraft, ‘super-connector’ Emirates has over 350 widebodies on order), the airline has big ambitions for the positioning of its brand, aiming to evolve the airline from a travel brand to a global lifestyle brand.

Emirates’ current global brand campaign ‘Hello Tomorrow’ was launched in April 2012. The brand platform is designed to appeal to what Emirates calls “globalistas – a new generation of global consumers who are looking for new experiences across cultures,” with Emirates being the brand that is enabling this global lifestyle. Read full article »

Turkish Airlines opens branded lounge at Borussia Dortmund soccer stadium

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This branded sports lounge case appears in the February 2014 edition of the Airline Marketing Benchmark, a monthly report by airlinetrends.com and Simpliflying, which identifies the latest innovative marketing capaigns recently launched by airlines around the world. Learn more »

Besides increasing the floor space of its already enormous departure lounge at Istanbul Ataturk Airport in order to accommodate for the rapid growth of transfer passengers, Turkish Airlines is also using its signature lounge design as a way to add an experiential touch to its sponsorship of German top soccer team Borussia Dortmund.

Turkish Airlines in December last year opened a new branded VIP lounge at Signal Iduna Park, home of German top soccer team Borussia Dortmund. The 430sqm ‘Lounge Dortmund’ can seat up to 200 of the football club’s spectator-box guests and business partners, and has been designed to reflect the atmosphere of the airline’s International CIP Lounge at Istanbul Atatürk Airport, featuring spanning arches and rich colour palettes.

As well as comfortable seating areas, guests are provided with an array of food and drink, which include a selection of Turkish desserts, coffees and traditional Turkish tea, served by staff wearing the Turkish Airlines cabin crew uniform, reinforcing the airline experience at the stadium.

Faruk Çizmecioğlu, Chief Marketing Officer of Turkish Airlines, commented on the opening: “With the new Turkish Airlines Lounge we are creating a visible sign of our involvement with the club, right in the stadium.”
Read full article »

Innovative airline marketing campaigns that stood out in 2013

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In order to connect and engage with ever more experienced, connected, and informed consumers, who routinely ignore the commercials and ads thrown at them, airlines around the world are becoming more sophisticated in their marketing activities and are finding new ways to break through the advertising clutter. As such, we are witnessing the birth of many creative campaigns from airlines, be it experiental, social, mobile, digital or traditional media initiatives.

Airline Marketing Benchmark Report
Airlinetrends.com and SimpliFlying have teamed to produce a premium monthly Airline Marketing Benchmark Report, which features the most innovative marketing campaigns recently launched by airlines around the world. Each month’s report contains 15 new case-studies that inform and inspire airline marketers and creative agencies how other airlines are making a difference with their marketing-communication campaigns. So far, we have published 16 editions, reporting on over 200 airline case studies.

Clients that have subscribed to the monthly service include LAN, Turkish Airlines, Qantas, Etihad, AerLingus, Boeing and Google. Learn more »

Innovative campaigns in 2013
To recap 2013, we have selected half a dozen innovative marketing campaigns launched by airlines in the past year that in our opinion do a great job connecting with today’s mobile and connected consumers who are looking for engaging experiences.

1. Airlines embrace their inner tech-geek

One of the hardest marketing messages to convey is that you are current and understand the market, with Silicon Valley favourite Virgin America being one of the best examples. Recently, airlines such as Delta, American, and British Airways are embracing their inner-geek to stay ahead of the trend-curve and cleverly positioning themself as geek-chic, showing up at conferences such as TED and SXSW and originizing travel hackatons. Read article »

2. BA digital billboards interact with aircrafts flying overhead

BA has custom-fitted digital billboards with surveillance technology that detects and activates the billboards when the airline’s flights pass overhead. Located in in London, when the billboard ‘detects’ a BA flight flying below the clouds that is visible to passers by, a child starts running, pointing up to the sky – chasing the airplane. Read article »

3. AirBaltic’s BalticMiles app rewards frequent fliers for burned calories

BalticMiles’ new ‘Burn The Miles’ app offers rewards to frequent fliers who jog enough to burn off the same number of calories as miles they have flown. Passengers are challenged to match every mile they fly with a calorie burned in the space of 24 hours after they land, tracked using the smartphone’s built-in accelerometer. Read article »
Read full article »

Delta pops up in central Tokyo with ‘Flight Therapy’ brand space

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Special thanks to Daniel Baron, LIFT Strategic Design
for spotting the Delta ‘Flight Therapy’ brand space

In order to connect and engage with ever more experienced, connected, and informed consumers, who routinely ignore the commercials and ads thrown at them, airlines around the world are becoming more sophisticated in their marketing activities and are finding new ways to break through the advertising clutter. As such, we are witnessing the birth of many creative campaigns from airlines, be it experiental, social, mobile, digital or traditional media initiatives.

Delta ‘Flight Therapy’
Delta Air Lines, possibly the most active airline when it comes to incorporate so-called ‘brand spaces’ such as its Sky360 Lounges, in its marketing mix, held a ‘Delta Flight Therapy’ sensory experience pop-up event in Otemachi, one of Tokyo’s business districts. The purpose-built space was set up in front of an office building between 23 and 25 October.

Inside, visitors could try out the fully flat bed installed in the airline’s business class on 747-400s. The Delta Flight Therapy module sported an organic, futuristic ambience, including mood lighting by Izumi Okayasu Lighting Design that changed dramatically in both color and intensity. Ambient background music was produced with Koone, a high resolution sound system developed by Victor Entertainment.

The pop-up space also gave visitors a chance to experience Arobalance, a relaxation aroma developed by Australian company Air Aroma. Each visitor received a sample of the fragrance.

Tokyo is a major hub for Delta, with daily flights to cities in the US and Asia.

Delta ‘Photon Shower’
Delta earlier this year also showcased its renewed focus on sleep at the annual TED conference. The airline hosted a talk from Oxford neuroscientist and sleep expert Dr. Russell Foster addressing jet lag and demonstrated his research in action with a so-called ‘Photon Shower’ – a small light chamber that conference attendees could enter for a short period of time to help reset their body clocks through a personalized light treatment.
Read full article »

BA digital billboards interact with aircrafts flying overhead

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This case appears in the December 2013 edition of the Airline Marketing Benchmark, a monthly report by airlinetrends.com and Simpliflying, which identifies the latest innovative marketing capaigns recently launched by airlines around the world. Learn more »

British Airways has worked with Ogilvy’s digital arm 12th Floor to custom-fit digital billboards with surveillance technology that detects and activates the billboards when the airline’s flights pass overhead.

Located in Piccadilly Circus and Chiswick in London, when the billboard ‘detects’ a BA flight flying below the clouds that is visible to passers by, a child starts running, pointing up to the sky – chasing the airplane. The billboard then updates to reflect the flight details, like “BA flight 475 from Barcelona”, along with a URL ba.com/lookup. Onlookers can then go online and view destination details and ultimately make a booking.

The flight messages are accompanied by other relevant messages to the flight, that will also help promote the points of difference the airline offers, such as ‘Fly the new A380 to Los Angeles. ba.com/lookup’, or details such as the lowest fare available or the temperature at the destination.

Abigail Comber, British Airways’ head of marketing, said: “This is a first, not just for British Airways but for UK advertising. We all know from conversations with friends and family that we wonder where the planes are going and dream of an amazing holiday or warm destination. The clever technology allows this advert to engage people there and then and answer that question for them. “We hope it will create a real ‘wow’ and people will be reminded how amazing flying is and how accessible the world can be.”

The online video of the billboards in action has now gone viral and has already amassed 750,000 in less than 10 days, becoming an advert in itself. It has been supported by a microsite and the hashtag #lookup.
Read full article »

Turkish Airlines lets start-ups pitch to Business Class passengers in-flight

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By Raymond Kollau, airlinetrends.com

Istanbul’s startup sector, known as the ‘Digital Bosphorus’, is thriving. As Wired reports this month: “Along with this shifting attitude to failure, Istanbul’s successes have encouraged younger generations to seek entrepreneurial success, resulting in strong software and gaming sectors emerging in a city best known for e-commerce. Venture capital is also emerging.”

‘Invest On Board’
So when Turkish Airlines wanted to promote its country’s technology and Internet start-ups, it decided to do something different. The airline’s new ‘Invest On Board’ program streams pitch videos from startups to the in-seat screens of passengers in Business Class, providing participating startups with a captive audience for their pitches [video here].

Or as THY puts it: “Invest on Board is a one of a kind opportunity for investors flying Turkish Airlines Business Class to invest in hand-picked startups. Finding the next big business has never been so effortless.”

The project is run by Etohum, a Turkish startup accelerator and the short videos, which run under two minutes, advertise mostly Turkey-based startups but also some foreign companies.

Participating startups in the first batch of IFE pitch videos include home accessories e-commerce site Dekoreko, commerce platform Ganipara, and dating service Pembe Panjur. Startup companies can apply via the ‘Invest On Board’ website for a chance to be featured on Turkish Airlines’ IFE system.
Read full article »

Dallas/Fort Worth Airport new security check experience is sponsored by Marriott

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This article appeared earlier on Future Travel Experience

Improving the passenger experience at the security checkpoint has proved to be a feat almost impossible to achieve at US airports, but a new pilot programme at Dallas/Fort Worth (DFW) International Airport could finally pave the way for a more relaxing security experience.

‘Next Level Experience’
The airport has partnered with SpringHill Suites by Marriott, SecurityPoint Media and the Transportation Security Administration (TSA) on the ‘The Next Level Experience’ – a three-month pilot that aims to provide a more calming environment for passengers at the TSA checkpoint.

Lounge seating and screens displaying real-time waiting times have been installed at the entrance to DFW’s Terminal E, E18 security search zone, while ambient lighting, stylish decor, wall art, and relaxing music have been implemented in the queuing area. Once the passenger has completed the security process, they can re-pack their belongings in a comfortable ‘re-composure’ area, which features furnishings from SpringHill Suites.

James Crites, Executive Vice President of Operations at DFW Airport, said: “This enhanced checkpoint gives our passengers a next level experience when it comes to security screening. Wait times are automatically calculated and displayed on monitors and audio messages replace the need for TSA officers to shout instructions, and security messages are available to guide travellers throughout the screening process.”

Ken Buchanan, the airport’s Executive Vice President of Revenue Management, added: “Airports want to deliver a positive experience for passengers from the moment they step out of their car all the way to the boarding door, and screening checkpoints are a major part of that passenger experience. We want to lead the way in making passenger screening a positive encounter, while maintaining the highest levels of security.”
Read full article »