Passengers in Delta’s JFK T4 lounge can order paid meals and drinks via iPads

Delta_JFK T4_food ordering_b680x400Images: Boarding Area

By Raymond Kollau, airlinetrends.com

In 2010, Delta and food and beverage operator OTG launched a novel restaurant concept at New York JFK Airport that allows passengers to order food and drinks via iPads installed at dining areas at the gate. A server then delivers the food to the customer’s seat within 10 minutes. The concept has since then been rolled out by OTG to other airports around the USA, including New York LaGuardia, Chicago, Minneapolis St Paul, Orlando and Toronto Pearson.

JFK T4 Sky Club
Last year, Delta opened its new Terminal 4 at New YorkJFKAirport. The new Delta T4 also features a 24,000 square feet Delta Sky Club where passengers can work, relax and dine at one of the more than 400 seats, 50+ work spaces and a ‘Sky Deck’ outdoor terrace (video tour and images of the lounge here and here).

Premium meals and drinks
Responding to passengers requests for more substantial meal options in its lounges, Delta in 2010 introduced a paid dining concept at four Delta Sky Club lounges at New York JFK Airport. The new full-service concept offers made-to-order breakfast, sandwiches, salads, small plates and desserts for purchase, as well as premium beverages. Meals are USD 10-15 and premium drinks USD 12 and the Delta Sky Club ‘Café’ includes dedicated seating areas within the lounge, but visitors also can order from the menu and dine anywhere in the lounge.

Tablet-based ordering
In its JFK T4 lounge, Delta has added a self-service element to its premium meals and drinks offering. Those who want to eat more than what is available on the buffet can order via iPad ordering stations, which is a similar concept to the Delta/OTG iPads that are installed at the public gates. Read full article »

Dutch Railways promises passengers a guaranteed on-time arrival at the airport

NS_Schiphol_680x240

Dutch rail operator NS and Amsterdam Schiphol Airport are trialling an innovative new service, called Schiphol Warranty Service, that provides train passengers – who signed up for the service – a guaranteed on-time arrival at the airport so they will catch their flight.

Travellers who have signed up for the service and have paid the euro 5 fee will be monitored for any disruptions throughout their journey from the NS rail station of departure until the check-in desk at the airport. Passengers have to choose one out of three schedule options suggested by the Dutch Railways which all should transport them to airport arriving at least 2 hours (Schengen countries) or 3 hours (non-Schengen) before departure.

Their journeys will be monitored via an app that will track the participants’ departure station, date and time of the departure flight, flight number, number of people travelling and how many suitcases they carry. NS then will check for any travel disruptions and/or changes along the way.

If anything will go wrong during the journey, the app will notify passengers with alternative routes or any travel advice. If there are no train options available in time to bring customers to the airport, NS will then search for other travel options via bus or taxi.

Then, as soon as passengers arrive at the airport, they will be picked up by customer service staff and escorted to the nearest check-in desk. In worst case scenario, if the guarantee cannot be met and passengers miss their flight, NS then will organise hotel stay and rebooking or refund of the flight.

“If there are any failures along the way, we will ensure that passengers catch their flight, even if it means calling them a taxi,” says Commercial Director of NS Hans Peters.

More than 10,000 NS customers have received a letter inviting them to participate in the trial which takes place between mid-July and September 1st. NS hopes that eventually some 1,500 customers will take part in the programme.

10 interesting airline product and service innovations launched in 2014 so far

Best airline product and service innovations of 2014 so far_680x272

By Raymond Kollau, airlinetrends.com

At airlinetrends.com we continuously monitor the global aviation industry for product and service innovations launched by airlines in response to cultural, technological, and economic changes that influence airline customers’ needs and expectations.

The product and service innovations that we report on our website aim to show how airlines can come up with creative solutions with the aim to improve the passenger experience, increase revenues and/or lower costs.

For those who have been too busy to keep track of the latest airline product and service innovations, here the 10 articles that we believe are among the most interesting product and service introductions in the first six months of 2014.

10 product and service innovations first half 2014

1. Air France-KLM’s ‘e-tag & e-track’ turn suitcases into connected devices

Air France, KLM and partners have developed a novel electronic bag tag and baggage tracker that enables passengers to label their luggage at home, drop bags at the fast bag drop and trace their luggage in real-time. The service will be introduced at the end of 2014. Read article »

2. Smart design: Fixed headrest support on Etihad’s new Economy seats

Hidden inside the press storm caused by Etihad’s announcement of its luxurious new A380 comes a smart design innovation of the airline’s new Economy seats. Etihad’s so-called ‘Economy Smart Seats’ feature a ‘fixed wing’ headrest, designed to provide a firm surface for passengers to lean on while sleeping. Read article »

3. Virgin Atlantic launches Google Glass and Sony Smartwatch ‘wearable tech’ trial

Virgin Atlantic has started a six-week trial together with airline IT provider SITA to learn how wearable technologies such as Google Glass and Sony Smartwatch could improve the passenger experience and speed up the check-in process at its London Heathrow lounge. Read article »

4. Chinese low-cost carrier Spring Airlines first to equip cabin crew with Google Glass

Following an earlier initiative by Virgin Atlantic to trial Google’s wearabla smart glass, Chinese LCC Spring Airlines has equipped flight attendants with Google Glasses on a flight from Shanghai to Chengdu, becoming the world’s first airline to deploy the device inside the cabin. Read article »

5. Iberia and airberlin latest carriers to develop smartwatch boarding pass

Airlines are teaming with consumer electronics firms to trial the latest wearable tech. Following the recent launch by Vueling and Sony of the first smartwatch-based boarding pass, Iberia and airberlin have announced their own initiatives, partnering with Samsung and Pebble respectively. Read article »

6. Philippine Airlines introduces ‘layered’ Business Class seat on its A330s

Philippine Airlines is the launch customer of Sogerma’s new Equinox 3D seat, which decrease the default pitch in a full-flat Business Class seat by raising one seat above the other when moving to the bed position. PAL is also the first full-service carrier to remove all IFE screens from its A330 widebodies, including those in Business Class, offering passengers wireless-only IFE&C instead. Read article »

7. India’s low-cost carriers get creative with their buy-on-board food packaging

Along with basic objectives such as protection and preservation, clever food packaging appeals to consumers’ emotions and brings a product alive. Two great examples of attractive and fun packaging can be found in India, where low-cost carriers JetKonnect and IndiGo have come up with quirky buy-on-board ranges. Read article »

8. Servair chefs make a weekly ‘surprise’ appearance onboard an Air France flight

Air France and its catering subsidiary Servair have launched a new initiative which sees a Servair chef boarding a long-haul Air France flight once a week in order to add a culinary touch to the inflight experience, gather direct feedback on the menus served, and train cabin crew on the spot. Read article »

9. China Airlines unveils ‘Family Couches’ on its upcoming B777-300ERs

Taiwan-based China Airlines is the second airline to install Air New Zealand’s innovative Skycouch. Renamed as Family Couch, China Airlines will install the seats – which can be turned into a small bed – in ten rows on the right-hand side of its Economy Class. Read article »

10. Delta upgrades cabin crew from Nokia smartphones to connected ‘phablets’

Following the provision of Nokia Lumia 820 smartphones to its entire crew last year, Delta will replace the devices with with larger Nokia Lumia 1520 ‘phablets’ later this year, saying the new devices are meant to serve as a platform for future, more personalized in-flight customer service. Read article »

Our newsletter is read by aviation professionals from:sign up now »

FREE REPORT » The State of Airline Marketing 2014

The State of Airline Marketing 2014_680x322

The State of Airline Marketing 2014 is a free annual report published by airlinetrends.com and Simpliflying that identifies the latest trends in airline marketing and communication. The report puts the individual cases highlighted in the monthly editions of our premium Airline Marketing Benchmark Report into a broader perspective.
Download the free report here »

Faced with ever more experienced consumers, who routinely ignore the commercials and ads thrown at them, airlines – just like other consumer brands – are finding new ways to break through the advertising clutter to reach and engage consumers.

Besides dreaming up experiental marketing and creative – traditional media-based – initiatives, airlines around the world are equipping themselves with the tools and know-how to conquer the digital marketing revolution, experimenting with new social media platforms and launching mobile campaigns that link the online with the offline world.

In today’s fast-moving environment, it is important not just to be creative and innovative yourself but to be more striking than your immediate competition as well. However, given the speed at which things move in digital media, it is no easy task to stay on top of the latest trends, fads and innovations.

Over the past two-and-a-half years, SimpliFlying and airlinetrends.com have published the premium Airline Marketing Benchmark Report.  Published monthly, the report contains a selection of 15 of the most innovative marketing and advertising campaigns launched by airlines around the world.

Across the more than 350 innovative marketing initiatives [infographic here] that have been featured to date in the reports, we have identified 7 trends that range from onboard micro events to visual culture to people power and creative out-of-home initiatives – and reflect the current state of airline marketing.

VIDEO: 7 AIRLINE MARKETING TRENDS

MICRO EVENTS
Ranging from mid-air fashion shows to inflight bingo and product giveaways, a growing number of airlines are organizing surprise onboard events in order to turn an otherwise unremarkable flight into something passengers will talk about on social media, generating some ‘earned’ publicity for the airline.

COOL TECH
As technology is evolving at a rapid pace and many airlines have problems to think outside the box in order to develop innovative new services, forward-looking carriers are recognizing they better team up with the creative and technology classes to co-create new applications in so-called ‘hackatons’.

VISUAL CULTURE
Tapping into today’s visual culture, the selfie craze has also hit airlines, while airline videos on YouTube videos – from safety videos to commercials featuring football stars to tear-jerking spots – have gone on to become immensely popular. Read full article »

Innovation is the Marketing » BA high-tech neuro blanket tracks passenger’s emotions

BA Happiness Blanket_a680x439

This trend appears in the upcoming edition of our 2014 The State of Airline Marketing, a free annual report published by airlinetrends.com and Simpliflying that identifies the latest trends in airline marketing and communication. Download the free report here »

Unlike investments in new aircraft, cabin interiors and seats, innovations in services in order to improve the passenger experience do not have to have large financial consequences.

It basically comes down to creative ideas, and the current revolution in social media and personal digital devices allows forward-looking airlines to come up with new services that — even though not all of them will be a great commercial success — will contribute to the airline’s brand by creating buzz and a sense that the airline is trying to improve the experience.

BA’s ‘Happiness Blanket’
In an effort to gain more insights into – as well as promote – its onboard products and services, British Airways has conducted an experiment at 30,000ft to find out more about how passengers sleep and rest in the air, in order to help shape services such as timing of meals, types of films shows and seat positions.

The airline asked passengers located in different cabins to cover themselves under a so-called ‘Happiness Blanket’, which is woven with fibre optics, uses neuro-sensors to measure a person’s brainwaves and ‘meditative state’, and which changes colour – from red to blue – to show when they are at their most relaxed.

Additionally, a special headband – the MyndPlay BrainBand – has been used to measure a person’s meditative state on a scale of one to 100. This is then relayed via Bluetooth to LED lights woven into the blanket.

When the number is low it will turn red or when it is near the 100 mark it will turn blue. As well as detecting brainwave activity, it can also monitor a user’s level of concentration and relaxation.

Behavioral response
British Airways will analyze the data from the blankets to make the in-flight experience better. The color patterns will give an idea to the crew on the behavioral response of the passengers to in-flight services such as the timing of meals, the menu, and the movie options. Read full article »

Kids drawings make their way to onboard amenities, aircraft liveries and boarding passes

airlines x kids drawings_680x306

This case appears in the July 2014 edition of the Airline Marketing Benchmark, a monthly report by airlinetrends.com and Simpliflying that identifies the latest innovative marketing capaigns recently launched by airlines around the world. Learn more » 

There are few things that put a smile on people’s faces like kids creating imaginative drawings and proudly showing the result of their hard work. Moving beyond the regular (read: slightly boring) children drawing competitions, airlines such as Aeroflot, Korean Air and Jetstar Asia have opted to actually feature the creative results from these competitions on their inflight materials, aircraft liveries and boarding passes, which adds a sympathetic touch and a nice story to their brand.

Inflight event (Aeroflot)
To strike a chord with passengers, Aeroflot celebrated International Children’s Day in a creative way. On June 1st, young passengers flying with Aeroflot on that day took part in a painting exhibit onboard more than 20 long-haul flights.

The kids were given some time to create their drawings using a colouring set from the amenity kits for children. Other passengers were also involved in the action: As the kids were trying hard to make a nice drawings, parents were ready to help, while others were watching the process, eager to see the results.

Having finished their drawings, the little artists then proudly presented their masterpieces to the whole aircraft walking up and down the aisles and were rewarded with passengers admiration and a gift from Aeroflot – a funny inflatable plane.

“For kids it was a good chance to express their impressions of the journey with Aeroflot and for us to let them feel our care and love. The festive atmosphere made the flight unforgettable. It was a truly touching moment to see the kids being the heroes of the day!” reads an Aeroflot statement.

During the first half of June, Aeroflot also organized a ‘Colors of the Earth and Sky’ painting contest on social media. Out of 400 entries, 20 winners were chosen who were awarded with a visit to Aeroflot’s main office in the center of Moscow and their paintings could be used in the design of future amenity kits and other services for young passengers on board.

Aircraft livery (Korean Air)
Another sympathetic initiative is Korean Air’s ‘Draw Your Own Plane’ contest, which has been held several times by the airline. One campaign asked kids in elementary schools across South Korea to make a drawing inspired by South Korea’s heritage, while another event saw kids busy painting at one of Korean Air’s aircraft hangars (images here). The winning creations, chosen out of hundreds of drawings, were featured on the liveries of a Korean Air B747-400 and a B737-800. Read full article »

Cool Tech » American Airlines ‘hackaton’ challenges techies to create the next app

AA_wearabl81e hackaton_b680x315

American Airlines’ Wearable Hackaton case is part of the ‘COOL TECH’ trend that appears in the upcoming edition of our annual ‘The State Of Airline Marketing’ report.

As technology is evolving at a rapid pace and many airlines have problems to think outside the box in order to develop innovative mobile-based services, forward-looking carriers are recognizing they better team up with the creative and technology classes to co-create new applications.

#NewAmerican
Emerging out of bankruptcy protection in 2013, American Airlines has pushed hard to shake off its old image, trying to prove that its new brand image is more than skin-deep. In 2013, the airline organized a hack-a-thon at the annual SXSW event in Austin, inviting more than 60 developers to work with American’s mobile travel API (application programming interface) to see what they could come up with.

At the end of the event a total of 15 apps were created. The winning app entry was ‘AirPing’, a tool that provides live updates to flight changes and delays and estimate travel times to the airport. The app also provides airlines with real-time information on the whereabouts of passengers to better determine how many seats can be provided to customers on standby.

Tech co-creation
According to the airline, it looks to explore new touch points with its customers and partner with developers to bring their technology to market. As AA puts it: “Wearables will give travelers timely, unique data at the right time and place during their journey. New opportunities will also be opened thanks to in-flight Wi-Fi throughout all of American’s aircraft. And, location is always key and it just got big in a micro way with American’s aggressive beacon rollout to all its hub airports.”

At the recent 2014 Air Transport IT Summit, SITA and American Airlines also announced the largest deployment of iBeacons so far at Dallas Fort Worth’s Terminal 4. Starting this summer, a 180-day trial will use 100 iBeacons will involve a group of ‘beta’ passengers before making it available to the general public in the next quarter.

Wearable Hackaton
American’s hackaton at SXSW proved not to be a one-off initiative, as the airline has recently partnered with innovation platform Wearable World to organize the Wearable Hackaton event, which saw 200 creative techies make their way to San Francisco on June 6 and 7 to work directly with American’s development team, hardware and API partners to create the next app for wearable devices such as smart watches and interactive glasses, for trial on American Airlines. Read full article »

How airports are responding to today’s connected travellers with mobile services and tech amenities

Airports and connected travellers_680x466

By Hildegard Assies, airporttrends•com

Consumers today want to be online and connected all the time, wherever they are. Travel is no exception, and this is often a time when travellers need information the most. Passengers are increasingly more connected as they travel and are empowered by smartphones. With the majority of air travellers (70 percent at last count) now carying one or more personal devices – a much higher penetration than among the population at large – there is an opportunity for airports to differentiate the airport experience through mobile-based services.

So how have airport operators been doing so far? In this briefing we take a look at how airports are responding to today’s connected travellers with mobile-based services and ‘tech amenities’.

The Intelligent Airport
Mobile technology and ubiquitous connectivity enable airports to continuously interact with their customers throughout their journey and as described in reports such as SITA’s ‘The Intelligent Airport’ [PDF here], mobile will be the game changer enabling airports (and airlines) to create personalised experiences.

According to SITA, ‘The Intelligent Airport’ is an airport which leverages the convergence of three trends: passenger self-service, mobility and collaborative decision-making – to create a smart predictive environment for the most effective flow of passengers and goods through an airport, both during normal operation as well as during times of disruption. Possible scenarios include:

Says Francesco Violante, CEO of SITA, “The rise of self-service and the growing impact of trends like big data, business intelligence, analytics, cloud and, of course, mobility, are making the ‘always-connected’ traveler a reality.” […] “What is clear is that most passengers want information services on their mobiles to help them through the journey, including flight search and flight and baggage status. So it is no surprise that the vast majority of passengers think technology helps when traveling.”

Although the realization of the ‘intelligent airport’ vision is still in an early stage, several forward-looking airports have come up with innovative mobile-based services:

READ FULL ARTICLE AT AIRPORTTRENDS•COM »»

Our newsletter is read by aviation professionals from:sign up now »

China Airlines unveils ‘Family Couches’ on its upcoming B777-300ERs

China Airlines_Family Couch_b680x397

This article originally appeared on >talkairlines

By Kai-Chin Shih | >talkairlines

China Airlines has finally released details on its Boeing 777-300ER Economy Class, which will include normal Economy Class seats and the new Family Couch. Family Couch is a version of Air New Zealand’s (ANZ) revolutionary Skycouch. ANZ licensed the seating type to China Airlines earlier this year, making China Airlines the first airline other than ANZ to install the seats.

Family Couch is a row of three Economy Class seats that together adapt to create a flat flexible space to stretch out and relax in. Passengers can raise the footrests and armrests 90 degrees during inflight and enjoy a comfortable sleep. The experience can be further enhanced with the mattresses, pillows, and blankets provided by the cabin crew.

Specially designed seat-belts, to be attached to the passenger’s seat and the front seat-back (which is the reason why Family Couch won’t appear in the first row) are also handed out by the cabin crew, indicating that unless one buys Family Couch ticket, he/she can’t enjoy the bed-seat. When all the footrests and armrests are raised up, the total area of the seat set will be 64cm wide and 140cm long.

10 rows
This new type of seat will be installed in the ten rows after the first row of Economy Class. However, they will only be limited to the far right section. A three-person ticket for Family Couch can be up to 60 percent cheaper than the fare of three Business Class seats.

Both the Family Couch seats and the normal Economy Class seats are manufactured by Zodiac Aerospace. The seats are slimmer than China Airlines’ current Economy Class seats and can allow passengers to recline up to 118 degrees, compared to the current 106 degrees and seat pitch is 32 inches. Each seat comes with a 11.1-inch high definition personal screen which uses Panasonic’s new eX3 system.
Read full article »

BA to rightsize its short-haul fleet with slimline seats featuring holders

BA_short haul seats_680x299

By Raymond Kollau, airlinetrends.com

Following earlier initiatives by major competitors Lufthansa (168 seats on its A320s) and Air France (178 seats on A320s) to install more slimline seats (from Recaro) on their short-haul aircraft in order to become more competitive with low-cost rivals such as Easyjet (180 seats on A320), British Airways has just unveiled its new short-haul interiors.

On the BA’s existing A320 fleet of more than 40 aircraft, there are various different seats and configurations and at a recent shareholder presentation by BA owner IAG, it revealed that it aims to increase capacity across BA’s Airbus fleet by 6 per cent.

BA executive chairman Keith Williams said: “The short-haul landscape has changed enormously in recent years. To stay competitive and keep offering customers choice, great fares and great service, we are giving our cabins a radical makeover.”

Leather headrests, tablet holder
The new charcoal grey leather seats (manufactured by B/E Aerospace) are slimmer and ergonomically designed to allow BA to squeeze in extra seats for its economy cabins, Euro Traveller. This, says the airline, will allow it to offer more low fares. The new Euro Traveller chairs will have backs designed give more knee space for the customer behind and new eye-level seatback tablet-holders, which are rapidly becoming a standard feature on the latest generation of Economy seats. Read full article »

Brussels Airlines’ Flight Ball campaign lets real-world aircraft play virtual soccer

Brussels Airlines_flightball_680x415

This case appears in the July 2014 edition of the Airline Marketing Benchmark, a monthly report by airlinetrends.com and Simpliflying that identifies the latest innovative marketing capaigns recently launched by airlines around the world. Learn more »

Last week, Brussels Airlines flew the Belgian national soccer team – a.k.a. The Red Devils – to São Paulo for the 2014 world cup. For this flight ‘SN2014’, Brussels Airlines had painted one of its A330s in the Belgian Red Devils colours.

To add to the football atmosphere up in the air, a synthetic soccer pitch carpet replaced the regular aisle carpet, while the panels that separate Business Class from Economy Class featured life-size photos of the Red Devils in action (images here).

Flight ‘SN2014’ had 150 seats available for fans to fly together with the players and to go to all the world cup matches the Red Devils play. For this purpose, a special EUR 3,499 travel package was created, which includes flights and entrance tickets to matches of the Red Devils.

Flight Ball
Brussels Airlines also offered the public the chance to win one of the fan flight packages and together with ad agency BBDO devised an original way to select the winner: Flight Ball.

Flightball works like a real football field except that players are replaced by planes flying in real-time over Begian airspace. To monitor each available aircraft, Brussels Airlines and BBDO partnered with Casper, a company that visualizes aircraft tracking data, for the provision of  real-time aircraft movement data and the placement of special antennas throughout Belgium. Using the collected data, airplanes then became the players in the game. Read full article »

Chinese low-cost carrier Spring Airlines first to equip cabin crew with Google Glass

Spring Airlines_Google Glass_b680x400

By Raymond Kollau, airlinetrends.com

This year, wearable tech devices are joining the digital mainstream, and airlines are jumping on the wearable tech bandwagon in order to test new applications as well as position themselves as forward-looking.

Earlier this year, Virgin Atlantic’s six-week trial – featuring Google Glass and Sony SmartWatch 2 devices – in its Heathrow lounge creating a huge wave of publicity for the airline, while airlines such as Vueling, Iberia and airberlin have recently launched boarding passes for smart watches.

Spring Airlines
Meanwhile in China, WCARN reports that the country’s first low-cost carrier Spring Airlines has equipped flight attendants with Google Glasses on a flight from Shanghai’s Hongqiao Airport to Chengdu, becoming the world’s first airline to deploy the device inside the cabin. Spring Airlines says it is embracing wearable devices to stay at the forefront of passenger service innovation.

Details of the specific functionality provided via the Google Glasss devices are scarce, other than Spring Airlines saying that by wearing Google Glasses, Spring Airlines’ flight attendants can get passenger information more intuitively and for example, the name and seat number of passengers shown on the device little screen (image here), allows flight attendants to serve passengers who want to to buy food more accurately and timely. Read full article »

UK leisure carrier Monarch to install non-reclining seats with tablet holder

Monarch_PED holder_a680x257

By Raymond Kollau, airlinetrends.com

In order to be able to put more seats on aircraft and/or create weight savings, airlines – especially leisure-based carriers – are installing seats on short-haul aircraft that are increasingly more basic.

Non-reclining
UK leisure carrier Monarch, which flies from six UK bases including London Gatwick, is the latest carrier to introduce non-reclining seats across its entire fleet of planes, following earlier rollouts by the likes of Ryanair, Spirit and Jet2.

According to Monarch, the light-weight design – to be rolled out this summer – has been launched after a Skyscanner survey last year revealed that nine in ten travellers wanted reclining seats banned, and voted them one of the most common causes of mid-flight anger.

Monarch’s new seats are supplied by Pitch Aircraft Seating and have been developed in co-operation with Intier Automotive – a division of automotive supplier Magna – and design agency Design Q.

Seat pitch is 28 inches for standard seats onboard Monarch and 34 for extra legroom seats. According to Monarch, there is more ‘living’ space for passengers because of the design and thinner construction, and because they don’t recline the space is not restricted by the seat in front.

Adds Tim Williamson, Director of Customer Experience and Marketing at Monarch, “Customer feedback had [also] rated seat storage as high importance, the new non-reclining plane seats offer more flexibility than traditional ‘pockets’ – and can ‘comfortably’ fit water bottles, jackets and children’s toys.”

Tablet holder
The new seats also include a tablet holder for the technology-savvy holidaymaker, which is still a rare feature on new Economy seats, although seat manufacturers such as Recaro, B/E Aerospace and Zodiac have been coming up with their own inventive design solutions recently. Read full article »

Philippine Airlines introduces ‘layered’ Business Class seat on its A330s

Philippine Airlines_A330_Sogerma Equinox 3D_b680x235

By Raymond Kollau, airlinetrends.com

As Business Class seats that can be turned into full-flat beds have become the industry standard in recent years, airlines have been facing the challenge to determine the best seat layout in order to optimize the valuable real estate onboard.

This has led seat manufacturers to come up with several inventive designs, such as herringbone, staggered, V-shaped and backward/forward-facing configurations [image].

Layered design
French seat manufacturer Sogerma has figured out that it can decrease the default pitch in a full-flat Business Class seat by about 4 inches by including a slight overlap in the foot wells for the two customers in the paired seats on its V-shaped Equinox product line, calling the seat Equinox 3D.

Both are fully flat but the seat on the right is raised above the seat on the left. When moving to the bed position, the window seat moves up to armrest level while the aisle seat moves down to just above the floor.  This design is said to also allow for easy access for the window-side passenger.

Or as aviation journalist Jason Rabinowitz (aka AirlineFlyer) put it when testing the seat at this year’s Aircraft Interiors Expo in Hamburg: “The seat pair is angled in toward each other, which is nothing new. What is new, however, is that the two seats transform into a layered lie-flat bed. In essence, the feet of one passenger end up resting on a platform on top of the adjacent passenger. This saves a bit of width per seat without compromising comfort, but it sure does look strange. I tried the seat and found it to be comfortable, so this will be one to keep an eye out for in the future.”

Philippine Airlines
Philippine Airlines (PAL) is the launch customer of the Equinox 3D seat (images here and here) when it took delivery of its new Airbus A330-300 last month.

PAL’s A330s accommodate 368 passengers — 18 in Business, 27 in Premium Economy and 323 in Economy, and the airline will operate the aircraft on medium-haul routes between Manila and Shanghai, Beijing, Seoul, Tokyo, Sydney, Melbourne, and Honolulu. Read full article »

Local Heroes: How local stores and restaurants are gaining presence at airports

Local Heroes airports_a680x376

By Hildegard Assies, airporttrends•com

The long-standing relationship between people and brands is broken. According to Havas Media, 54 percent of consumers worldwide do not trust brands. Much of the trust, respect and loyalty people had for many global brands have been falling for the last three decades. Due to irresponsible business practices and food scandals that have recently been in the news around the world, the dominant sentiment is that many organisations have become big by doing wrong.

This confrontation of consumers with the consequences of mass consumption, results that consumers are slowly changing the way they live and consume. Consumption has moved beyond the merely transactional an instead of looking for “more”, consumers are on the look out for honest products and services in an authentic environment. They search for unique places and brands that they do want to be associated with and improve their wellbeing but most importantly, they can trust.

The rise of local flavor
Trust starts from scratch again by smaller companies and brands that are quite close to us. Brands which want to do right instead of doing less worse. And that’s why we see the rise of local flavor. Just have a look at the rising number of urban farmer markets or eco-friendly products in supermarkets. And why is it that we search for this radically good coffee made by a passionate barista in a place where we feel at home?

Tyler Brûlé from Monocle underlined in his keynote speech at the recent ACI Trading Conference in Zurich that the age of mass, uniform, global sameness has passed. Mature consumers move on to products that offer a full story of tradition and craftsmanship. Connecting your products or services to specific locales will make them more relevant, more exclusive and correspondingly more exciting and desirable. Read full article »