Helping airlines optimize their investment in the passenger experience
Fierce competition, rapid evolution of technology and shorter product life cycles are forcing airlines to take a 360º view of the passenger experience in order to differentiate themselves, whether they are a full-service, hybrid or low-cost carrier.
WHAT ARE PASSENGER XPERIENCE WORKSHOPS?
AirlineTrends has partnered with Tokyo-based LIFT Strategic Design to develop the PAXEX360 workshop which provides participants with:
- a better insight into consumer/passenger trends and needs
- a quick way to understand both the big picture AND the small details
- an effective platform for identifying key strategic objectives and priorities in further developing the passenger experience.
Combining AirlineTrends’ expertise in passenger experience research with LIFT Strategic Design’s expertise in concept development and implementation, the PAXEX360 workshop consists of two elements:
A. Presentation of the latest trends and innovations
Who is doing what, where, when and why?
This session familiarizes airline management with passenger experience trends throughout the world in every phase of the customer journey – from technology to marketing, and from design to service delivery – and is illustrated with many recent innovations from airlines around the world.
B. In-depth interactive discussion
Where do we go from here?
Faciltated by LIFT Strategic Design founder Daniel Baron and AirlineTrends founder Raymond Kollau, key representatives from your company explore customer experience development in the context of the trends discussed, identifying target areas for future action.
Potential topics of discussion include brand strategy and positioning, product and service prioritization, development, design and implementation, and internal organization.
The workshop is developed for (senior) management who plays a key role in defining, approving, funding and implementing investments in the passenger experience. The workshop format aims to maximize limited time and human resources, especially since creating meaningful differentation requires many components, planned and implemented by different departments at different times, and with many external partners.
PLAN YOUR WORKSHOP
AirlineTrends and LIFT Strategic Design help airlines respond faster to changing customer preferences in order to achieve greater loyalty and higher yield through clearer, more meaningful differentiation.
Contact either Raymond or Daniel to plan your workshop. We look forward to hearing from you.
+31 (0) 6 41 86 11 36 (Amsterdam)
LIFT Strategic Design
+81 90 5408 2209