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Airlinetrends.com provides trends and innovation insights to marketers, product developers, managers, researchers, and anyone else interested in the latest consumer and market developments in the global aviation industry. We report our findings in a free email newsletter, paid trend reports and trends & innovations sessions.

1. PAXEX360 workshops

Airlinetrends.com has partnered with Tokyo-based LIFT Strategic Design to develop the PAXEX360 workshop which takes a 360º view of the passenger experience to provide airlines with:

  • a better insight into consumer/passenger trends and needs
  • a quick way to understand both the big picture AND the small details
  • an effective platform for identifying key strategic objectives and priorities in further developing the passenger experience.

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2. Trend Reports

Several times a year, airlinetrends.com publishes an
in-depth report on a trend or topic that is currently high
on airlines’ agenda.

Airline Marketing Benchmark Report. Jointly produced by airlinetrends.com and airline branding specialist, SimpliFlying, the Airline Marketing Benchmark Report is a monthly report that contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact.

Free sample report Learn more »

Airline Brand Partnerships
To meet the demands from increasingly demanding and savvy passengers, airlines are recognizing that instead of developing elements of services themselves, it is easier to team up with well-known brands who stand for quality in a specific field. Although branded amenities aren’t a new feature onboard airlines – think amenity kits – the number of brand partnerships in recent years has expanded to other parts of the passenger experience. Recent examples include Delta x Westin, Finnair x Marimekko and JAL x Kentucky Fried Chicken.

Co-branding initiatives can also be an economical way to provide a service or even an additional source of income for airlines. This new report, published twice a year, contains the most innovative airline – brand
partnerships at airports, IFE&C, onboard amenities, inflight catering, and more.
Published in September 2015


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Trends in Onboard Hospitality
Besides dealing with shorter cabin interior lifecycles, airlines are stepping up their investments in the so-called ‘soft’ elements of the passenger experience in order to meet ever increasing passenger expectations.

Containing over 100 recent product and service innovations from airlines around the world, this report details the latest airline hospitality trends that will impact on service delivery and make a difference to passengers.

Topics include: Cabin crew as concierges, connected aircraft and real-time customer service, learning from hospitality brands, airline – consumer brand partnerships for onboard amenities, beyond full-flat bed seats (maximizing sleep time, seating zones) , airlines as cultural ambassadors (going local, storytelling), towards a branded passenger experience, and more.
Published in October 2015

Sample presentation   
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Connected Cabin Crew
As self-service facilities are replacing personal contact with passengers on the ground, airlines are equipping cabin crew with digital devices in order to empower them to offer a more personal customer service onboard, as well as to potentially increase ancillary revenues. As connected cabin crew are expected to become a critical part of airline operations, this report gives an in-depth analysis of the latest initiatives, initial results and 3rd party solutions.
Published in November 2015.


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Innovative Ancillary Revenues
With high fuel prices, airlines are working hard to find new sources of ancillary revenue. Following customer touchpoints at every stage of the passenger journey (orientation, booking, transfer, airport, inflight, transit, loyalty), this report contains 100+ examples of innovative ancillary revenue concepts recently launched by airlines around the world.
Published in December 2015


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Subject: Innovative Ancillary Revenues report from airlinetrends.com,
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3. Free airline trends newsletter

Our free newsletter is distributed every three weeks via e-mail to nearly 5,000 marketing professionals in the airline industry. Each issue contains articles on recent innovations and trends that have caught our eye. Sign up to the airlinetrends.com newsletter »