Jointly produced by airlinetrends.com and airline branding specialist SimpliFlying, the Airline Marketing Benchmark Report keeps those who work in airline marketing, communications and PR in the know about the most innovative marketing and advertising campaigns recently launched by airlines around the world. This monthly report service contains our selection of 15 of the best airline marketing case studies that show how airlines are breaking through the advertising clutter to reach and engage their target audience.
“LAN Airlines has found these benchmarking reports very insightful when it comes to staying abreast of the latest marketing innovations. We have been able to use these case studies in our strategy meetings, to ensure we stay ahead of competition as the leading airline in Latin America” – Emiliano Homps Borrajo, Director, International Marketing, LATAM Airlines Group
“The monthly benchmark reports are a great resource for Turkish Airline’s marketing strategy. In today’s world, where the flow of information is constant and overwhelming, these reports are designed to serve the most relevant and inspirational case-studies from the global airline sector. They fulfil our needs very well.” – Neşet Dereli, Interactive Marketing Manager Turkish Airlines
USD 495 per month | Monthly subscription
Subscription can be stopped any month
USD 550 per month | Single edition
One-time purchase
USD 4950 per year | Yearly subscription
12 issues, subscription starts from month of order
How will it help you?
Whether you’re looking for inspiration, understand how your airline is performing with respect to competitors, or want to help your airline move into the next stage of engagement, these monthly reports are indispensable for airline professionals working in the field of marketing and corporate communications.
The reports also help agencies that work with airlines stay on top of the latest innovative airline marketing campaigns.
Get the latest edition of the report!
The May 2013 edition is out now,
featuring 15 innovative campaigns from
BA, Lufthansa, Norwegian, Air Canada,
Jetstar, Air New Zealand, and others!
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Questions?
Please contact Raymond Kollau directly at
raymond [at] airlinetrends [dot] com if you have any questions about the airline marketing benchmark report.
“The Airline Marketing Benchmarking Reports have proven to be an effective resource for monitoring airline advertising and social media campaign trends. Airlines that consistently seek to differentiate, innovate and find new ways to connect with passengers will find these reports to be an invaluable tool for creative inspiration and benchmarking.”- Dan Nevill – Regional Director, Airline Marketing The Boeing Corporation
Faced with ever more experienced consumers, who routinely ignore the commercials and ads thrown at them, airline brands are finding new ways to break through the advertising clutter to reach and engage consumers.
Covering 8 airline marketing and branding trends, such as ‘gamification’, ‘back to reality’ and ‘viral videos’, and illustrated by innovative cases, this free State of Airline Marketing report keeps you in the know on the direction airline marketing is heading. | Published May 2013
