Free report: The State of Airline Marketing
Faced with ever more experienced consumers, who routinely ignore the commercials and ads thrown at them, airline brands are finding new ways to break through the advertising clutter to reach and engage consumers.
Covering 8 airline marketing and branding trends, such as ‘gamification’, ‘back to reality’ and ‘viral videos’, and illustrated by innovative cases, this free State of Airline Marketing report keeps you in the know on the direction airline marketing is heading. | Published April 2013
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Want to stay in the know on the latest innovative airline marketing campaigns? Order our monthly Airline Marketing Benchmark report.
Jointly produced by airlinetrends.com and
airline branding specialist SimpliFlying, the
Airline Marketing Benchmark Report
analyses a wide range of airline marketing
This monthly report service contains our
selection of the 15 most innovative marketing
and advertising campaigns recently launched
by airlines around the world.
“LAN Airlines has found these benchmarking reports very insightful when it comes to staying abreast of the latest marketing innovations. We have been able to use these case studies in our strategy meetings, to ensure we stay ahead of competition as the leading airline in Latin America” – Emiliano Homps Borrajo, Director, International Marketing, LATAM Airlines Group
“The monthly benchmark reports are a great resource for Turkish Airline’s marketing strategy. In today’s world, where the flow of information is constant and overwhelming, these reports are designed to serve the most relevant and inspirational case-studies from the global airline sector. They fulfil our needs very well.” – Neşet Dereli, Interactive Marketing Manager Turkish Airlines
Get the latest edition of the report!
The December 2013 edition is out now,
featuring 15 innovative campaigns from
Delta, WestJet, BA, KLM, Etihad,
Jetstar, Air New Zealand, and others!
Contact us to learn more »,
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Please contact Raymond Kollau directly at
raymond [at] airlinetrends [dot] com if you have any questions about the airline marketing benchmark report.
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