Mood lighting

Mood lighting on Icelandair B757 mimicks the Northern Lights

Icelandair_northern mood lights_680x324Click to watch video

By Raymond Kollau, airlinetrends.com

With mood lighting now being a standard feature on new aircraft, several airlines have also begun retrofitting mood lighting in their older cabins. Furthermore, besides the ‘generic’ approach towards mood lighting – that is, recreating sunset on evening flights and sunrise in the morning – a few airlines have taken a cue from Virgin America’s iconic red and purple cabin lighting – which has been described by some passengers as feeling like entering a flying nightclub – to come up with their signature cabin lighting.

Says Daniel Baron, founder of Tokyo-based design agency LIFT Strategic Design, “Airlines should use mood lighting as an integral part of the brand presentation, or as association with origin. As the systems become more sophisticated and available on more aircraft as line-fit items, more meaningful differentiation with the lighting, i.e., not just as a novelty, will become the norm.”

Icelandair
A great example of this approach is Icelandair. In early April of this year, Icelandair – the airline that positions itself as the ideal stopover carrier between Europe and North-America – completed the first aircraft installation of EMTEQ’s full-spectrum mood lighting system onto a B757.

Icelandair plans to instal the system, which is capable of delivering highly customizable scenes with dynamic colors and intensity levels, on 18 B757s.

EMTEQ and Icelandair worked together to develop a custom Northern Lights scene that pulls in shades of blue and green that dance through the cabin (see video).

Commenting on the new mood lighting, Helgi Már Björgvinsson, Icelandair’s SVP for Marketing and Sales, said “Less maintenance and lower fuel consumption was an important case for the upgrade, as well as the desire to create a unique passenger experience and to utilize the lighting for branding purposes.” Read full article »

Schiphol Airport teams up with Philips to develop ‘ambient gate’

Amsterdam Schiphol has opened a new gate at the airport’s G-Pier that is intended to make the time passengers spend just before departure as pleasant as possible. The so-called ‘Innovative Gate’ resulted from a collaborative venture between Schiphol and a large number of other parties. Philips played a key role by providing its expertise in creating ‘ambient experiences’, which basically make use of a play of different lighting fixtures, effects and colors to create different moods. The new 700m2 gate features 1,000 fluorescent LED lamps. 

Mood lighting, ‘living magazines’,  innovative seating
When passengers approach the gate, the gate is lighted using the airline’s colours and large billboards positioned at the gate entrance display photos or videos of the destination alongside flight information. A reception desk lets airlines welcome passengers, and the pre-waiting area offers different furniture elements, such as work desks for business travellers, group seats, and individual seats with enhanced privacy. The waiting area also features number of large video screens (called ‘living magazines’ by Schiphol) that show infotainment programmes. Cathay Pacific will be the first airline to use the new gate. Read full article »