3floz.com only sells toiletries in airport security-approved sizes

The U.S Transportation Security Administration (TSA) ‘3-1-1 rule’ for carry-on luggage states that, in order to pass through security, liquids have to be 3 fluid ounce bottle (3 fl oz / 90ml) or less, packed in 1 quart-sized clear plastic zip-top bag, and passengers can carry on 1 bag only. With most U.S. airlines also charging for checked bags, air travel has become more of a hassle than ever. 

Targeting both the frequent flyer and the consumer who wants to try something new without committing to full-size pricing, 3floz.com is a smart new website that only sells mini-sized beauty products in a TSA-approved size. Launched in February 2010, the products range from deodorants, shampoos, moisturizers and shaving creams to teeth whiteners and facial serums for men and women and brands include well known ones such as Weleda, Dr. Hauschka, Avalon Organics, Malin + Goetz, The Art of Shaving, as well as the less familiar Air Repair Yes to Carrots and and Sprayology. 3floz.com offers free overnight shipping if customers supply an itinerary that shows their flight leaves within three days. 

In Europe, security regulations limits the amount of liquids in carry-on luggage to containers under 100ml, and only when transported in a transparent, resealable plastic bag with a maximum capacity of one litre. The regulation was introduced in November 2006, and to make life easier for its passengers, KLM in the summer of 2007 teamed up with cosmetics brand Rituals to provide passengers that had bought their ticket online, a free ‘Easy Boarding Bag’ filled with 100-ml sized Rituals products.


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