Gatwick Airport gives travelers the chance to become a runway model

Supermodel Kate Moss was famously discovered at New York JFK airport in the ‘80s by Sarah Doukas, founder of model agency Storm Model Management. Today, London Gatwick Airport is hoping for similar success as it has teamed up with Storm to give travelers a chance to become a runway model. Says Kim Francis, marketing manager at London Gatwick Airport, “With thousands of passengers passing through the airport every day, Gatwick is a hot bed of untapped model potential.” 

From June 1st, aspiring models traveling through Gatwick are able to take their best-looking picture in bespoke model photo-booths, located airside in both terminals. Entries for the Runway Models competition can be uploaded until July 12, 2010, either from one of the photo booths, or online at the airport’s dedicated website Storm Scouts will also be onsite to spot any undiscovered talent who might be a little camera shy. The airport will donate GPB1 to the Great Ormond Street Hospital charity for every photo uploaded.

Eight finalist will be hand-picked by Storm’s model scouts and the public can also vote online for their favourite model wannabes, those with the most votes winning a place in the shortlist. The final ten wil attend a boot camp day where they will be taught the tricks of the trade by an experienced Storm model and where a male and female winner will be chosen. The winners receive a year’s ‘New Faces’ modeling contract with Storm, and all finalists will receive GBP500 of Gatwick shopping vouchers and make their runway debut at the second edition of the London Gatwick Fashion Week (5 to 8 August 2010), where they will model the airport retailers’ hottest summer looks. 

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