Infographic » What makes great airline marketing?

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Our research into over 350 airline marketing case-studies across the globe has resulted in the publication of over 20 issues of our monthly Airline Marketing Benchmark Report, in partnership with SimpliFlying. This monthly report service contains our selection of 15 of the most innovative airline marketing case studies that show how airlines are breaking through the advertising clutter to reach and engage their target audience.

While these premium reports are subscribed to by the likes of Etihad, Turkish Airlines, Aeroflot, Qantas, Air New Zealand, Aer Lingus, Google, Boeing, Airbus and others, we thought we’d also share some of the most interesting statistics and take-aways from the case-studies we published.

Here are some key take-aways before getting to the infographic below:

5 CATEGORIES | Airline marketing and communication initiatives can be split into 5 types of campaigns: Experiential, social, digital, traditional, themed events.

EXPERIENTIAL |As the airline industry still captures the public’s imagination (despite all the hassle of flying), airlines are very active in creating temporary venues where the public can experience their products and services.

SOCIAL, DIGITAL | Unsurprisingly, a lot of innovation is taking place in the social and digital domains, with social and digital clocking in nearly 50 percent of the 350 campaigns we researched.

INNOVATIVE | European airlines lead with the most number of innovative marketing campaigns, creating over 140 airline marketing campaigns that made it to our reports over the last two years.

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