Iberia first airline to allow passengers to print their own luggage tags

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By Raymond Kollau, airlinetrends.com

Iberia this week became the world’s first airline to allow passengers to download and print their own luggage tags from its website.

Rather than queuing up at an airport desk or kiosk, the service – which is called MyBagTag (video) – lets passengers can print their bag tags onto a standard A4 sheet of paper.

Passengers checking-in online at iberia.com specify the number of bags they wish to check-in, and then download, print, and attach the tags themselves, having folded the printer page into quarters and place it into a plastic cover which is then attached to the bag. The pre-tagged luggage is then checked-in at fast bag-drop counters at Iberia’s T4 hub in Madrid-Barajas airport. The reusable plastic envelopes for holding the tags can be picked up at any Spanish airport.

The MyBagTag service can be used on Iberia, Iberia Express, and Air Nostrum point-to-point flights to/from any domestic destination. Iberia says the service is soon to be extended to the airline’s European and overseas destinations and, eventually, to cover flights with connections.

Dimitris Bountolos Montabes, Iberia’s vice president of customer experience, tells Future Travel Experience that passengers who have any reservations about the reliability of printing their own bags tags should rest assured that the service is entirely dependable. “Throughout the trial process, My Bag Tag had a 100 percent read rate. It has been tested in Madrid, Malaga, Palma de Majorca, Barcelona and Alicante airports and there have been no problems at all with the reading of the tags. It is proven to be completely reliable.”
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Iberia teams up with pizza delivery chain to collect unused books for charity

Spanish national carrier Iberia, pizza chain Telepizza and open innovation network Ideas4All in January 2012 launched a ‘Books for Colombia’ campaign with the aim of bringing some 70,000 textbooks and reading books to underprivileged Colombian children and teenagers. The campaign, which kicked off on January 10 and ended on February 10, 2012, called on customers of Telepizza to contribute books they no longer need but that are in good condition.

‘Books for Colombia’ arose from a suggestion made by a Telepizza employee to the Ideas4All website, noting that the boxes on the motorbikes used to deliver pizzas to homes might be used for something worthwhile on the return journey. Telepizza is a Spanish pizza chain that operates more than 600 stores in Spain and over 400 outlets in countries such as Portugal, Chile and Colombia.

Customers could donate books that they no longer use to the Telepizza delivery person, after they have ordered a home delivery. Alternatively, they could donate them directly in any of the Telepizza outlets participating in the campaign. The collected books will be flown to Colombia by Iberia in March, where they will be classified and distributed to 120 libraries and schools in Colombian rural and inner cities by local NGO Buena Nota. Says Manuel López Aguilar, Iberia’s Manager of Sales and Customers, “We loved this idea from the start, since it involves two of Iberia’s hallmarks: as a bridge to Latin America, and as a proactive promoter of culture and human progress.”
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Iberia equips customer service agents with iPads

Apple’s versatile iPad is currently being used by airlines as inflight entertainment device, self-service kiosk, customer survey tool, or as a food ordering tool. Now Spanish airline Iberia has equipped its customer service staff at its Madrid-Barajas hub with iPads that provide them with real-time access to the information they need to make decisions and to keep passengers informed.

Iberia IBPad
Iberia’s so-called IBPad is loaded with 30 different applications which together put the entire airport in the palm of the employee’s hand. Constantly updated with real-time information from Iberia’s Barajas Hub Control Centre, the IBPad enables agents to access a wide range of up-to-date information. Iberia says the IBPad will improve everyday operations and dealings with customers, boosting communications and staff decision-making autonomy while eliminating the use of paper. See here for a video of the IBPad functionality.

Information available to to staff via the IBPad includes:
– Information on passengers at risk of missing connecting flights and their status as customers.
– Information on passengers on intercontinental flights that have not yet checked-in.
– Flights at risk of being delayed or cancelled and any other incident that would impact on customers.
– The list of passengers on each flight who need assistance.
– List by departure zone of the status and progress of boarding procedures.
– Baggage remaining to be loaded on each flight, with passenger name.
– Incoming flight with baggage incidents, along with the number and names of affected passengers. Read full article »